NHVR Partners with Young Drivers for Spooky Road Safety Campaign: “Being Dead is Boring”

The National Heavy Vehicle Regulator (NHVR) has launched the third phase of its Don’t #uck With A Truck campaign, this time with a spooky twist to drive home a serious message: unsafe driving around trucks can have deadly consequences.

In collaboration with young drivers, the NHVR has created a series of engaging road safety videos, blending humour with stark reality. Michelle Tayler, NHVR Acting Chief Operations Offcer, explained that the campaign’s new videos depict young drivers as ghosts following accidents with trucks, underlining the theme that “Being Dead is Boring.”

The videos draw on popular TikTok trends, humorously showing the ghosts in monotonous afterlife routines. Each video highlights a specifc safety scenario, such as trying to pass a turning truck, overtaking without leaving enough space, or driving in a truck’s blind spot. These scenarios showcase the dull afterlife of young drivers who made unsafe decisions on the road, reminding viewers of the serious risks of not driving carefully around trucks.

With young drivers overrepresented in crashes involving heavy vehicles, the campaign is designed to resonate with them using humour, TikTok-style videos, and relatable content.

“Every decision behind the wheel counts,”

Tayler emphasized, “and not knowing how to safely share the road with trucks could have haunting consequences.”

A recent NHVR survey revealed that 46% of young drivers hadn’t been taught how to drive safely around trucks, and 49% didn’t know to leave a lane free beside a turning truck. The new campaign hopes to close these knowledge gaps while fostering a genuine commitment to road safety.

The campaign will be broadcast on TikTok, Instagram, and YouTube, targeting young drivers where they consume content.

For more information and to watch the videos, visit: www. dontmuckwithatruck. com.au.