Source: Scarborough, 9/05-8/06
Female 72% 323,240 Married 59% 264,710 Over 35 years old 65% 286,438 Under 50 years old 61% 273,595 Homeowners 59% 263,032 Home Value $250k+ 52% 228,901 Have Children 46% 206,029 Have Internet Access 70% 311,186 Attended College 53% 234,410 Professional / White Collar 47% 181,887
The Typical My58 Viewer
Camping 26% 116,026 Casino Gambling 40% 170,745 Cycling / Mountain Biking 19% 84,309 Gardening 56% 249,363 Jogging / Running 22% 99,280 Photography 30% 125,293 Surfing the Internet 40% 305,010 Swimming 38% 168,857 Volunteer Work 29% 130,667 Yoga / Pilates 15% 68,075 Source: Scarborough, 9/05-8/06
Activities My58 Viewers Enjoy
Fast Food Restaurants 57% 411,785 Sit-down Restaurants 32% 394,626 Casinos 52% 234,119 Indian Casinos 32% 144,522 CA State Fair 21% 95,839 High School Sporting Event 22% 100,289 Live Theater 23% 105,537 Lake Tahoe 26% 114,658 San Francisco 25% 109,328 Zoo 23% 103,314 Source: Scarborough, 9/05-8/06
Places My58 Viewers Enjoy
My58 Viewer Financial Information Household Income over $50k 45% 197,758 Household Income under $75k 75% 333,225 Checking Account 74% 329,177 Savings Account 52% 233,762 Use Debit Cards 47% 233,210 Use Credit Cards 77% 343,816 Bank Online 25% 111,311 Pay Bills Online 19% 84,079 Stocks 23% 103,256 Mutual Funds 20% 87,664 Investments (any kind) 45% 201,602 Source: Scarborough, 9/05-8/06