MILLENNIAL TRAVELERS VALUABLE TAKEAWAYS FACTS FOR EVERY TRAVEL AGENT
WE SURVEYED OUR CUSTOMERS
Who are they and what are their travel intentions, spending habits, and purchase influences?
57%
OF OUR CUSTOMERS ARE 24-31 YEARS OLD (AVERAGE AGE IS 26)
70%
GRADUATED COLLEGE & ARE WORKING (YOUNG PROFESSIONALS)
TOP INDUSTRIES THEY WORK IN:
93%
22% 15% 11% 5% Healthcare
Education
Legal
Technology
OF COLLEGE STUDENTS ARE FIRST-TIME CONTIKI TRAVELERS
15%
OF CONTIKI TRAVELERS ARE REPEAT CUSTOMERS
84%
OF OUR TRAVELERS BOOKED EUROPE AS A DESTINATION
IN THE PAST 12 MONTHS, OUR TRAVELERS WERE FIRST EXPOSED TO CONTIKI BY:
74%
Contiki.com
67%
Brochure Search Engines Travel Agent Online Travel Sites or Blogs Family, Friend or Classmate More than one answer choice was allowed.
66% 58% 57% 53%
65%
OF OUR TRAVELERS TALKED WITH FRIENDS & FAMILY WHEN PLANNING THEIR TRIP More than one answer choice was allowed.
21%
USED A TRAVEL AGENT DURING THEIR TRIP PLANNING PHASE More than one answer choice was allowed.
TRIP ITINERARY WAS THE MAIN MOTIVATOR THAT CONVINCED OUR TRAVELERS TO BOOK A CONTIKI, FOLLOWED BY TIMING 87% / 85% Respectively More than one answer choice was allowed.
ALTHOUGH
65%
OF TRAVELERS CONSIDERED BACKPACKING/BOOKING ON THEIR OWN, THEY STILL BOOKED A CONTIKI More than one answer choice was allowed.
OTHER CONSIDERATIONS OUR TRAVELERS HAD BEFORE BOOKING THEIR CONTIKI:
28% Taking a Cruise
25%
Getting a Rail Pass
More than one answer choice was allowed.
OUR TRAVELERS ARE FISCALLY RESPONSIBLE More than one answer choice was allowed.
62%
SAVE GRADUALLY
43% DIP INTO SAVINGS
38%
WORK EXTRA HOURS
WE SAMPLED 300+ COLLEGE STUDENTS ACROSS THE USA
Check out the Top 5 findings
82%
OF STUDENTS INDICATE “TRAVEL IS FUN!” Percentage represents “Completely Agree” and “Agree” answer selections.
61%
OF STUDENTS ARE PLANNING TO TRAVEL INTERNATIONALLY IN THE DISTANT FUTURE 70% will start planning their trip 6 months or less ahead
25%
WILL USE A TRAVEL AGENT WHEN READY TO BOOK
83% will talk to friends and family More than one answer choice was allowed.
60%
HAVE ACCEPTED A CASH GIFT FROM FRIENDS OR FAMILY, OR WILL IN THE FUTURE
WHAT IMPRESSIONS DO STUDENTS HAVE OF ESCORTED TRIPS? Percentage represents “Completely Agree” and “Agree” answer selections.
“Easier than planning/booking a trip on your own.” 54% “A fun way to meet new, interesting people.” 53%
“A great way to see all the famous sites.” 51%
“Safer than traveling by yourself.” 58%
“A great way to see more than one city or area.” 62%
For more information on these findings, please email PR@contiki.com