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Baskerville The Fancy Font
Copyright © 2018 By Heba Badeeb All rights reserved Heba & Ahmed Publications, Jeddah, KSA PO Box 228 First Edition ISBN: 631-546-08891-3
Baskerville The Fancy Font
Written and Designed by Heba
“Having been an early admirer of the beauty of letters, I became insensibly desirous of contributing to the perfection of them. I formed to myself ideas of greater accuracy than had yet appeared, and had endeavored to produce a set of types according to what I conceived to be their true proportion.” —John Baskerville, preface to Milton, 1758 (Anatomy of a Typeface)
John Baskerville
I dedicate this to myself for passing this semster alive.
Table of Contents Dedication Table of Contents Introduction Chapter One Chapter Two Chapter Three Bibliography Colophon
I II 1 2 12 20 28
B
Introduction:
The Fancy Font | 1
This book is about Bakserville typeface and two other typefaces, Garamond for its similiar serif shapes. Also, Clarendon due to its serif shapes and origin. Moreover, this book is going to talk about each typeface and its specialties.
1.
2 | Baskerville
Baskerville | 3
About Baskerville Baskerville, which was designed in 1754, is recognized for its high contrast, crisp edges, and lavish proportions. The reason that Baskerville’s font looks the way it is today is because Baskerville sensed the mathematically-drawn characters felt cold, and that encouraged him to create a smoother typeface with rounded bracketed serifs and a vertical axis.
4 | Baskerville
Alphabets o
Regular
Italics Bold
V
of Baskerville
Baskerville | 5
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz
6 | Baskerville
The Designer John Baskerville was born in January, 1706, in Wolverley, England. Baskerville is an English printer and inventor of a typeface bearing his name, whose works are among the sublime instances of the art of printing. As he was a servant in a priest’s house, it was his manager that noticed and discovered his penmanship abilities and sent him to be trained at writing. Baskerville was ignorant, who cannot read nor write, but became very mesmerized by calligraphy, and experienced handwriting and inscription that was later copied in strokes and ornaments in his published typeface. Throughout Baskerville’s lifespan his types had slight influence in his home country. However, Baskerville met Benjamin Franklin in 1758 who returned to the US with some of Baskerville's type, spreading it through its adoption as one of the standard typefaces commissioned in federal government publishing.
John Baskerville the designer of Baskerville font
Q Baskerville | 7
Benjamin Franklin was a deep admirer of Baskerville’s works. and in a note letter to Baskerville he strongly defends Baskerville’s typefaces, narrating a conversation he had with an English gentleman who stated that Baskerville’s ‘ultra-thin’ serifs and narrow strokes would blind its readers. John Baskerville died at age 68 in January, 1775 in Birmingham, England at his home.
8 | Baskerville
baske Diagonal
ascender
Spine
Terminal
Eye
Baskerville | 9
erville Serif
Shoulder
Where
10 | Baskerville
It’s Used Canada Logo in Baskerville font.
Movie poster in Baskerville.
The Bible in Baskerville font.
Baskerville | 11
A book written in Baskerville font.
1757 Baskerville, Vergil
Kate Spade Logo in Baskerville font.
2.
12 | Garamond
About Garamond - Garamond that we knoww nowadays have several variations designed by different typefaces designers, but all of them is inspired by the punch cutter that was made by Claude Garamond. - The first revival for the Garamond typeface was at the end of 19th century and at the begging of the 20th century by the Imprimerie Nationale (the official French government printing works ("Home", 2018)). - It is known that Claude Garamond designed the typeface that exists nowadays, but Jean Jannon is the one who designed it; and it was inspired by Mr. Garamond punch cutter that was done before the world war. - Garamond old style typeface has become inspiration for many modern typefaces such as Adobe Garamond and Garamond ITC. - Robert Slimbach created Adobe Garamond it is one of the first digital versions of Garamond that’s why it is widely used. (Velarde, 2018)
Garamond Letters
Garamond | 13
g 14 | Garamond
Alphabets o
a
Regular Italics Bold
of Garamond ABCDEFGHIJKLMNOPQRSTUVWXYZ 123456789 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 123456789 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 123456789 abcdefghijklmnopqrstuvwxyz
Garamond | 15
16 | Garamond
The Designer The designer is Claude Garamond. He is French. He was born in 1480 and died in 1561. Claude Garamond typefaces had it is unique design, it was easier to use by the printing press.The typefaces of Claude Garamond were used in many Roman and Latin books. Mr. Garamond was once charged to design a typeface and it was created only for one reason which is printing Greeks books; it was called “grec du roi�; it was only used by the Greek government. His typefaces have special characteristics such as: slanted spaces especially inside the e and a, scooped and rounded serifs. Mr. Garamond metal punch cuts were found by different typefaces foundries upon his death, and this was the existence of the Garamond typeface that we know nowadays.
The designer of Garamond typeface
Charawcteristic
Garamond | 17
Different kind of Garamond which prove that Garamond is only a style.
Writing the same word in different typeface; however, Garamond saves ink compare to the other typefaces.
18 | Garamond
Where It’s Used? Garamond is often found in books and book covers.
Apple›s Think Different Campaign
Harry Potter Novel in Garamond 12 points.
Macintosh Garamond
Abercrombie and Fitch Logo
Garamond | 19
Titanic and Lincoln movie used Garamond font
Garamond Poster
3.
20 | Clarendon
About Clarendon It is an English typeface which was created in England by Robert Besley for the Fann Street Foundry in 1845. It is a traditional English style from 1840’s. It was the first face to be patented. It is named after Oxford’s Clarendon Press. In 1950s, marketed by the Stephenson Blake foundry as Consort. In 1953, it was revised by Hermann Eidenbez. In 1953, reworked by the Monotype foundry. In 1953, Hermann Eidenbenz and Edouard Hoffmann cut a version based on Besley’s original design. Many recognized logotypes are based on the Clarendon style. It is associated with nature and natural products as well as the old west.
Clarendon metal type and type specimen book
Clarendon | 21
n 22 | Clarendon
Alphabets o
Regular Bold
of Clarendon
Clarendon | 23
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz
24 | Clarendon
The Designer His name is Robert Besley. He was born in 1794. He designed the original version of Clarendon for Thornwood and co. In 1838 become the Lord Mayor of London in 1869. Registered his design under Britain’s Ornamental Designs in 1842.
The designer of Clarendon font.
Clarendon | 25
Wanted
The Clarendon is known under the name “The Wanted Font� because it is popular for being used in the wanted criminals posters.
Wanted Poster, 1865.
26 | Clarendon
Where It’s Used
Ruby Tuesday Logo
Riki Watanabe clock
Tonka Logo
Clarendon | 27
Pitchfork Logo
People Magazine Logo
Starbucks Chocolate Logo
28 | The Fancy Font
Bibliography Know your type: Baskerville (2010). Retrieved from: http://idsgn.org/posts/know-your-type-baskerville/ History of Typography: Transitional (2008). Retrieved from: https:// ilovetypography.com/2008/01/17/type-terms-transitional-type/ The Editors of Encyclopaedia Britannica (n.d). John Baskerville. Retrieved from: https://www.britannica.com/biography/John-Baskerville Lane, C (2010). A Comparison of New Baskerville and Times New Roman. Retrieved from: http://www.totalartsoul.com/all-blogs/acomparison-of-.html Douglas, A. (2018). Claude Garamond. Historygraphicdesign.com. Retrieved 17 March 2018, from http://www.historygraphicdesign.com/a-graphic-renaissance/renaissance-graphic-design/50-claude-garamond Idsgn.org. (2018). Know your type: Clarendon: idsgn (a design blog). [online] Available at: http://idsgn.org/posts/know-your-typeclarendon/ [Accessed 17 Mar. 2018]. Meaningfultype.com. (2018). Clarendon. [online] Available at: http://www.meaningfultype.com/clarendon.html [Accessed 17 Mar. 2018].
The Fancy Font | 29
Colophon Wrritten & Designed By Heba Badeeb Edited by Emilie Burnham For the text in this book, I used two typefaces, Baskerville and Avenir. The Title is set in 50 Point, and the text is in 12 points. ISBN: 510-891-09876-4
www.HebaBadeeb.com