Club Events Sponsorship Kit
ABOUT HEBE HAVEN YACHT CLUB
• Private members’ Club established in Pak Sha Wan in 1963 with close to six decades of heritage with 1,200 members. • Home of Sailability Hong Kong, The Sun Hung Kai Scallywag Foundation and The Hebe Dragons team. • First class yacht and dinghy racing. • Massive opportunities for School Sailing Programmes. • Training facilities and professional instruction offered by our Sailing Centre ensures continued success of Hebe’s competitive fleets. • Supplies Hong Kong with regular Youth National Squad Sailors. • Every year over 4,000 programmes.
people participate in our Yacht and Dinghy racing events, trainings and
• Each year typically 35+
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race days held.
WHY HHYC?
HEADER
Hebe Haven Yacht Club organises some of the biggest yacht and dinghy races in Hong Kong. We are one of the most prominent yacht clubs in Asia providing first-class yacht racing and boating facilities for members. We work closely with local, international schools and organisations to offer training facilities and professional courses such as RYA accredited powerboat and safety boat courses, multi-activity weeks, Hong Kong Sailing Federation (HKSF) youth and adult courses to develop sailing sports in Hong Kong. Besides racing and regattas, Hebe Haven Yacht Club is also dedicated in supporting local charities through a number of our well-attended charity events which involve not only members, but also members of the public, the community, volunteers, sailors and non-sailors. Our vision is to be the most friendly and welcoming yacht club for watersports lovers from around the world.
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SPONSORSHIP Depending on level of support, a sponsorship package would include: • Advertising opportunities: A booth to display your marketing material, sale of products, logos on banners and advertising materials, etc. Offline and online promotion opportunities, for example: -- TV Screen at Garden Bar & the Restaurant -- Your brand or company logo on posters -- Mention by MC at the event -- A page feature on Club magazine • Dedicated involvement in the session you have sponsored • Complimentary admission to social events if any • Souvenir T-Shirt (for events with over 100 participants)
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SPONSORSHIP
Sponsorships 3 tiers of sponsorship are available:
GOLD: HK$150,000 SILVER: HK$100,000 BRONZE: HK$50,000
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SPONSORSHIP
GOLD SPONSORSHIP Investment:
HK$150,000 Exclusive benefits • Free entry for team of sailors to compete in the race (including 1 day sailing training – max. 6 pax.) prior to the event • VIP passes aboard our Club Boat Hebe One (2 hours, max. 16 pax.)
Pre-event benefits • TITLE SPONSOR rights. Event naming rights for the race. • Banner displayed at the Club in a premium area throughout the promotion period . • Logo exposure on event website and all promotional materials (online, offline & at event including member eNewsletter, digital screens across the Club and social media). • Sailing course vouchers (5 pcs x HK$1,000).
Event day benefits • Company executive(s) to present prizes at prizegiving ceremony (for events with over 100 pax.)
• One full-page ROP advertisement in the Club’s bi-monthly magazine x 3 issues.
• Sponsor promotional materials displayed during the event (collateral to be provided by sponsor at least 5 days prior to event).
• Inclusion in “Sponsors Thank-You Note” for marketing efforts and eNewsletter.
• Logo exposure on TV screens, on-site marketing materials, banners and/or backdrops. • Representative to officiate race at the opening ceremony. • Opportunity to attend prizegiving presentation (if any, depending on scale of event).
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Post-event benefits
SPONSORSHIP
SILVER SPONSORSHIP Investment:
HK$100,000 Exclusive benefits • Free entry for team of sailors to compete in the race (including 1 day sailing training – max. 3 pax.) prior to the event • VIP passes aboard our Club Boat Hebe One (2 hours, max. 16 pax.)
Pre-event benefits • Banner displayed at the Club area throughout the promotion period. • Logo exposure on event website and all promotional materials (online, offline & at event including member eNewsletter, digital screens across the Club and social media).
Event day benefits • Sponsor promotional materials displayed during the event (collateral to be provided by sponsor at least 5 days prior to event). • Opportunity to attend prizegiving presentation (if any, depending on scale of event).
Post-event benefits • One full-page ROP advertisement in the Club’s bi-monthly magazine x 2 issues. • Inclusion in “Sponsors Thank-You Note” for marketing efforts and eNewsletter.
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SPONSORSHIP
BRONZE SPONSORSHIP Investment:
HK$50,000 Pre-event benefits • Banner displayed at the Club area throughout the promotion period. • Logo exposure on event website and all promotional materials (online, offline & at event including member eNewsletter, digital screens across the Club and social media).
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Post-event benefits • One full-page ROP advertisement in the Club’s bi-monthly magazine x 1 issue. • Inclusion in “Sponsors Thank-You Note” for marketing efforts and eNewsletter.
COMPARISON OF DIFFERENT TYPES OF SPONSORSHIP
Sponsorship Amount
GOLD SPONSORSHIP HKD $150,000
SILVER SPONSORSHIP HKD $100,000
BRONZE SPONSORSHIP HKD $50,000
x 3 issues
x 2 issues
x 1 issue
(max. 6 pax.)
(max. 3 pax.)
Pre-event benefits Logo exposure on event website and all promotional materials (online & offline) Banner display at the Club during the promotion period
premium areas
Title sponsor with event naming rights for the race Exclusive corporate sailing experience: Sailing course vouchers
5 pcs x HKD$1,000
Event day benefits Logo exposure on TV screen, on-site marketing materials, banner and/or backdrop, event promotional video (if any) Sponsor promotional materials display during the event (collateral to be provided by sponsor) Opportunity to attend prize-giving presentation (if any, depending on scale of event) Company executive(s) to present prizes at prize-giving ceremony (if any, depends on scale of event/ race) Representative to officiate race at the opening ceremony
Post-event benefits Full-page ROP advertisements in the Club’s bi-monthly magazine Inclusion in “Sponsors Thank-You Note” for marketing efforts, eNewsletter and possible any other online marketing exposure
Exclusive benefits (for events of over 100 pax.) Free entry for team of sailors to compete in the race (including 1 day sail training). VIP passes aboard our Club Boat Hebe One (2 hours, max. 16 pax.)
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CLUB MEMBERS DEMOGRAPHICS Active membership Full Member
289
Senior Associate
615
Term Associate
3
Associate I
0
Associate II
1
Honorary Member
10
Corporate
7
Junior Member
2
Cadet
219
Life Member
10
Community Group
10
Total:
*As at 31 March 2021
1,166
Active members by:
AGE 21% Under 20 years
33% 51 - 60 years
1%
20 – 30 years
20% 61 - 70 years
3%
31 - 40 years
5%
71 - 80 years
16% 41 - 50 years
1%
Above 81 years
65% Hong Kong
2%
Canada / USA
20% United Kingdom
8%
Others
NATIONALITY 5%
Australia / New Zealand
RESIDENTIAL AREA 39% Sai Kung
19% Kowloon
26% Rest of New Territories
16% Hong Kong Island
*Source: 2020/21 HHYC Annual Report and Accounts
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MARKETING OPPORTUNITIES FACEBOOK POSTS
ON-SITE POSTERS
INSTAGRAM POSTS
CLUB WEBSITE
www.hhyc.org.hk
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MARKETING OPPORTUNITIES Banners and backdrops showcase sponsor logos at various key locations with visibility to all club members and high traffic flow on Hiram’s Highway
Banners and backdrops showcase sponsor logos at various key locations with visibility to all club members and out on the water across Shelter Cove
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MARKETING OPPORTUNITIES Banners and backdrops showcase sponsor logos at various key locations with visibility to all club members
Addition logo exposure at Prize-givings
Stickers showcase sponsor logos on dinghies
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MARKETING OPPORTUNITIES Photo frame for participants’ selfies
Sponsor products on prize-giving tables
Bai-san ceremony attended by VIPs
Ribbon-cutting ceremony at opening event
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Bowhead flags at the event
AFFILIATED ASSOCIATIONS AND PARTNERS
Hong Kong Laser Class Association
PAST SPONSORS
M
MENTS
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For further information, please contact Camellia Poon, PR & Marketing Manager, HHYC pr_mgr@hhyc.org.hk | 2719 7911
Hebe Haven