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9 Ways to Improve Your Facebook Ad Results

Feel like your Facebook ad campaigns need some new life?

Wondering what changes you can make to improve conversions?

In this article, you’ll discover nine ways to optimize your Facebook ad campaigns to get more bang for your buck using new or underutilized native features on the platform.

https://www.socialmediaexaminer.com/9ways-to-improve-yourfacebook-ad-results/

New Trend Alert: “Anti-social” App Gets $11Million in Funding

App developers and product creators, take note:

Lapse, an app that lets users form groups to take and share photos with a little bit of chit-chat in between, has raised $11 million in a seed round of funding. Lapse falls into the category of apps that are gaining attention among users and investors precisely for turning on their head some of the mechanics we’ve come to associate with social media.

While Instagram, TikTok and others continue to rack up millions of users, there is definitely some users who are wary of these social media channels and their agendas. They’ve been found to contain a lot of toxic content, and because it’s ultimately hard to control how they are used (and abused) some users believe the solution is to abandon them.

On a less severe note, even those users who have found a lot of fun, or even business, in massmarket social media apps tire of their relentless push for engagement and exposure and thus want to explore more private or impactful ways of being “social.”

https://techcrunch.com/2021/12/20/lapse-an-app-that-lets-you-snap-anddevelop-rolls-of-filmwith-groups-of-friends-raises-11m-from-gv-and-others/

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