Snapchat Owner Braces For Cold Winter As Ad Revenue Slows

Snap said that direct-response advertising formats are the most “defensible” investment for marketers in a down period, and it expects the category will scale significantly over the long term. Still, the short-term picture isn’t pretty, as Snap expects flat growth for the crucial fourth quarter and holiday window.

https://www.marketingdive.com/news/snapchat-Q3earnings-advertiser-demand-inflation/634693/ are building new communities and finding opportunities for self-expression on our platform and brands are discovering new ways to reach this powerful global audience.

TikTok’s unique ad solutions and creative tools make it easy for brands to engage with female users and build authentic, lasting relationships. But what makes women on TikTok tick? Let’s explore how women perceive themselves, communicate with others, and spend time on TikTok and how brands can use our platform to connect with this influential community.