Media

Pioneer Buzzfeed News to Shut Down

BuzzFeed News, a pioneering digital news site that won a Pulitzer Prize and stirred controversy by publishing the Steele dossier, said Thursday it will close after 12 years.

BuzzFeed and its sister publication, HuffPost, will continue, but the news site will be wound down.

https://www.washingtonpost.com/media/2023/04/20/buzzfeed-news-closing/

Advertisers Slow To Return To Twitter Despite Musk’s Claims

“An emailed request for comment to Twitter, which no longer has a communications team, returned an automated reply with a poop emoji.” https://searchengineland.com/advertisers-slow-to-return-to-twitterdespite-musks-claims-395637

Ha! That might be the most hilarious line I’ve read all month.

Twitter’s ad revenue recovery appears to be slower than its owner, Elon Musk, claimed earlier this week in an interview with the BBC. With ad spend down roughly 20%, it’s clear that many advertisers are not rushing back to the platform.

Twitter’s top 50 advertisers spent a combined $83 million over the past two months, down from $102 million in the same period last year. Insider Intelligence has also slashed its forecast for Twitter’s global ad revenue this year by 37%, to $2.98 billion, representing a 28% decline from its 2022 ad revenue of $4.14 billion.

Since Musk’s takeover of the social media giant, big brands appear to be concerned their ads might land next to “wrong messages,” including hate speech.