Marketers: 4 New Instagram Reels Features

The new features are intended to enhance user experience, boost creator-audience engagement, and provide valuable insights for datadriven content creation.

Instagram has just introduced 4 new features for Reels, including: https://searchengineland.com/4-new-instagram-reels-features-395632

• A dedicated destination to discover inspiration through trending audio and hashtags on Instagram Reels.

• Easier Reels editing.

• Two new metrics to Reels insights: total and average watch times.

• Expanded availability of gifts on Reels to additional countries and incorporated a feature that allows creators to acknowledge fans’ gifts.

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