Business HELP – Case Study $7000/mo Giving Free Consultations

Bob called back his two customers and told them more about how great this coaching program was and asked if they wanted to know more. They both purchased the coaching and Bob instantly made back his $4000 and more.

Long story short, Bob now makes a full-time income by giving away free coaching sessions the talking up the program he took.

This particular program sells for $5000, but when a prospect pleads poverty, they reduce the price. Since it’s group coaching, it doesn’t really matter whether people pay $5000 or $4000 or whatever, since the workload isn’t all that different between 10 students and 100 students.

Things to know if you want to do this:

Choose a great coaching program that comes with a ton of benefits and extras and is sold by professional salespeople one to one over the phone. This way you feel good about promoting the coaching but you don’t have to do the actual selling if you don’t want to.

Take the program yourself. Yes, you need to do this. How are you going to speak intelligently about what the program is like if you don’t take it yourself?

Know that these high-end group coaching programs are flexible on price. When you’re on the phone with the salesperson, plead poverty until they come down to a price you can afford.

Create free content, reports, videos, etc., based on the aspects of the coaching you’ve received and use them to build your list.

Promote slightly higher-ticket products such as software and courses, then offer your free consultation as a bonus. Don’t try this with a $7 ebook, for example, because you want to know you’re speaking to people who are willing to pay real money for information and coaching.

Make your consultation 30 minutes and be prepared to go a little longer if your customer seems like a good fit for the highend coaching.

Be as helpful and knowledgeable as you can on the call to show what you’ve learned in the course, but keep in mind that building rapport is even more important than showing off what you know.

You might arrange for a discount for your customers, so the starting price of a $5000 program, for example, might be $4000.

Let your customers know there might be terms or special offers available if money is tight, but that they’ll need to talk to the representative to find out what those currently are. You’re letting them know the price might be flexible without immediately giving away the farm, so to speak.

Start creating your own products and offer them at reasonable 77 Micro Habits to Change prices to build a buyers list.

Send an email to your buyers list offering them a free consultation for their business.