This Month’s Marketing CLINIC The Instagram Marketing Cheat Sheet

1: Optimize your profile - Attract more followers, engage your audience and ultimately grow your brand by doing the following:

Using a high-quality, recognizable profile picture that represents your brand. It could be your company logo or your headshot.

Using a clear and descriptive username that is easy to remember and reflects your brand or business. Avoid using complicated usernames that are hard to spell or remember.

Writing a compelling bio to quickly communicate who you are and what you offer. Use keywords that your target audience might search for and include a call-to-action to encourage engagement.

Including a clickable link to your website in your bio, so visitors can easily find and explore your website.

2: Use a consistent brand voice - Choose a color scheme and aesthetic that represents your brand and stick to it in all your posts. Consistently post high-quality content that is relevant to your brand and target audience. Use a mix of images, videos, and captions to tell your brand's story and engage your followers.

3: Post consistently - Aim to post at least once a day, but no more than three times a day, to keep your followers engaged.

4: Use hashtags - Use relevant hashtags to make your content discoverable by people interested in your niche or industry. Research popular hashtags in your niche and include them in your posts.

5: Use Instagram Stories - Stories are a great way to show behind-thescenes content and give your followers a glimpse into your brand's personality. If you’re new to the platform, Instagram Stories is a feature within the Instagram app that allows you to share photos and videos that disappear after 24 hours. They appear at the top of the Instagram feed and are represented by circular profile pictures.

You can share multiple photos or videos in a single story, and you can also add text, stickers, filters, music, and other creative elements to your content. Instagram Stories also include interactive features, such as polls, questions, and quizzes, which allow users to engage with their followers and encourage user participation.