CULTURE
BRAND GUIDELINES
VERSION MAY 2021
INTRODUCTION The Geek Culture - Heebie Jeebies Brand Guidelines is a key component of the brand image we project to all of our audiences. It is important to recognise that how we visually communicate our brand matters. Ultimately, consistent communication has an immediate and lasting effect on how those audiences perceive our company. The right perception begins with the consistent, quality application of all Geek Culture - Heebie Jeebies identity elements - the logo, the colors, typographic style and brand look and feel support and reinforce a consistent visual voice and style for Geek Culture Heebie Jeebies across all media. The Brand Guidelines establish practices for correct application of the Geek Culture - Heebie Jeebies identity and provides guidance on implementing the brand communications style. The objective of this document is to provide guidelines to assist Geek Culture - Heebie Jeebies employees and partners in creating corporate and marketing materials that consistently apply the Geek Culture - Heebie Jeebies signature and overall style.
LOGO
The logo is an important and valued graphic element and must be used consistently and appropriately, even minor variations will undermine and compromise the image of the branding.The logo is available in one version
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THE LOGO USAGE
The logo should not be altered, amended, stretched or edited in any way. Always use master artwork when reproducing any logo design. It should never be recreated under any circumstances. Always ensure you are using the correct artwork for the application. When reproducing any logo elements, only the original high resolution or vector graphic files shall be used.
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LOGO EXCLUSION ZONE
The minimum exclusion zone for the logo is proportional to the height of the ‘e’ in geek. Make sure that text or other design elements do not encroach upon the logo. The marked space should always be given to let the logo ‘breathe’, free from distraction.
LOGO EXCLUSION ZONE
The minimum exclusion zone for the logo is proportional to the height of the ‘e’ in geek. Make sure that text or other design elements do not encroach upon the logo. The marked space should always be given to let the logo ‘breathe’, free from distraction.
CORRECT USE
INCORRECT USE
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Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam,
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Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam,
MINIMUM REPRODUCTION SIZE
In the primary logo format a minimum size must be adhered to so that legibility is retained. In exceptional circumstances where space is below the recommended size, adjustments may have to be made to balance the shape and visibility.
31mm
26.8mm
COLOUR SCHEME
Accurate reproduction of the brand colour scheme is essential in communicating a clear and consistent message about the brand image. The Pantone colours should be used wherever possible, with CMYK / RGB being matched as closely as possible depending on the materials and print process. Black and white are acceptable as accent colours, in addition to the colours within the assigned scheme.
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Pantone colour ref.
Primary Brand Colour logo
Secondary Brand Colour main background / Text / Content Colour
Third Brand Colour highlighting /Text / Content Colour
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CMYK
RGB
HEX / HTML
35.9 / 48.08/ 80.33 / 13.9
153 / 119 / 71
#997747
Pantone BLACK C
100 / 100 / 100 / 100
0/0/0
#000000
Pantone WHITE C
0/0/0/0
255 / 255 / 255
#FFFFFF
Pantone 10356 C PANTONE PREMIUM METALLIC COATED
FONTS
In the primary logo format a minimum size must be adhered to so that legibility is retained. In exceptional circumstances where space is below the recommended size, adjustments may have to be made to balance the shape and visibility. Swiss 721 BT Roman
Swiss 721 Condensed BT Roman
Swiss 721 Cn BT Bold
Bebas Kai Regular
Helvetica Neue Condensed Bold
OCR-B 10 Pitch BT Regular
Aa Aa Aa Aa Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()
Example product name
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()
Example
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()
Example
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()
Example
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()
Example
Example
BOX PACKAGING
TOP PANEL
BACK PANEL
BASE PANEL
SIDE A
FRONT PANEL
BASE PANEL
SIDE B
BOX PACKAGING - FRONT PANEL
Geek Culture Logo Pantone 10356 C
Gold Frames
2pt stroke line The lines must have proportional stroke according to the packaging size. Pantone 10356 C
Product Image
As centre as possible. Deep etched image with no aditional props
Product Name
Subheading / Product Descriptor Bottom as centre as possible Always UPPERCASE FONT: Swiss 721 BT- Roman Minimum 12pt WHITE COLOR
Product Description
Short product description no more than 3 lines Always UPPERCASE FONT: Swiss 721 Cn BT- Roman Minimum 9pt Pantone 10356 C
Bottom as centre as possible Always UPPERCASE FONT: Swiss 721 BT- Roman Minimum 21pt Pantone 10356 C
BOX PACKAGING - SIDE A
HOW DOES IT WORK?
Always UPPERCASE FONT: Swiss 721 BT- Roman Minimum 25pt (HOW) / Minimum 16pt (DOES IT) Minimum 18pt (WORK?) / Pantone 10356 C
Copy Titles - A
Always UPPERCASE FONT: Swiss 721 Cn BT- Bold Minimum 8pt WHITE COLOR
ILLUSTRATED PRODUCT - VECTOR
Pantone 10356 C
Copy Titles - B
ILLUSTRATED FUNCTIONS - VECTOR
Always UPPERCASE FONT: Bebas Kai - Regular Minimum 10pt Pantone 10356 C
WHITE COLOR
ILLUSTRATED ICONS - VECTOR
Pantone 10356 C
INFOGRAPHIC As centre as possible. Lines in diagram minimum stroke 1pt / Illustrated and vector icons Pantone 10356 C & WHITE COLORS
Geek Culture Logo
Bottom as centre as possible Pantone 10356 C
BOX PACKAGING - SIDE B
Line with icons minimum stroke 1pt Pantone 10356 C
ILLUSTRATED FEATURES ICONS - VECTOR Minimum Size 10mm x 10mm Pantone 10356 C
Key features & Age guidance No more than 4 features Always include Age ALWAYS UPPERCASE Font: Swiss 721 Cn BT Bold Minimum 9pt WHITE COLOR
Partial (70%) - Illustrated Product - Vector Lines minimum stroke 1pt / Illustrated and vector always Pantone 10356 C
Geek Culture Logo
Centred on bottom right corner (Could be at the top according to packaging) Pantone 10356 C
BOX PACKAGING - BACK PANEL
Geek Culture Logo Pantone 10356 C
Product Illustration - Vector
As centre as possible. The lines must have proportional stroke according to the packaging size. Minimum stroke 1pt Pantone 10356 C
Features
Always UPPERCASE FONT: Bebas Kai - Regular Minimum 8pt Pantone 10356 C
Product Name
Subheading / Product Descriptor Bottom as centre as possible Always UPPERCASE FONT: Swiss 721 BT- Roman Minimum 12pt WHITE COLOR
Product Description
Short product description no more than 3 lines Always UPPERCASE FONT: Swiss 721 Cn BT- Roman Minimum 9pt Pantone 10356 C
Bottom as centre as possible Always UPPERCASE FONT: Swiss 721 BT- Roman Minimum 21pt Pantone 10356 C
BASE
BASE PANEL WARNING AND SYMBOL Always UPPERCASE THE WORD WARNING FONT: Helvetica Neue Condense Bold Minimum 10pt Pantone 10356 C
Always use for this BRAND Next or before WARNING Always UPPERCASE FONT: Swiss 721 Cn BT- Roman Minimum 9pt Pantone 10356 C
WARNING COPY FONT: Swiss 721 Cn BT- Roman Minimum 6pt WHITE COLOR
Heebie Jeebies Details Next to the barcode FONT: Swiss 721 Cn BT- Roman and bold minimum 6pt WHITE COLOR
Product code Batch number Barcode
BASE PANEL
ICONS FOR SELLING POINTS
P H Y SIC S A N D SCIEN CE IN A CT IO N
CO L D O R H O T DRINKS
CRYSTALS FO RM AS THE W E ATHE R CHAN GE S
WOODEN B A SE
GEEK DES IGN
HAN D - B LOW N GLASS
18CM /7” TA LL
DIS H WASH ER SAF E
A GES 8+
DURABLE
E ASY CARE
STAMPS AND FEATURING GRAPHICS
INSTRUCTIONS InstructionsBlack and white mantaning the fonts and graphics style.
TYPE A
HOW IT WORKS?
STORM GLASS INSTRUCTIONS
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THE ADMIRAL FITZROY STORM GLASS
HISTORY The Storm Glass Barometer came into general use in the early 1700's. Sailors attached this instrument to the mast of their ships and by interpretation of the constantly changing crystal formations, relied upon it to forecast good weather and forbidding conditions at sea. Admiral Robert Fitzroy (1805-1865), as commander of the HMS Beagle, participated in the Charles Darwin's expedition (1834-1836), and conducted a detailed study of this instrument. He refined the chemical formulation and published observational guidelines as indicated below.
HOW TO READ?
How this storm glass really works is a mystery, but it is believed that electromagnetic changes in weather patterns activate the crystals inside (sealed-glass chamber fill with crystals when air pressure decreases)
USES AND MAINTENANCE When you received our Storm Glass Barometer it will be in a state of disruption and may take a week or more to settle into an active state. The glass should start as clear liquid to reset the barometer. If it is not clear, gently shake the tube to redistribute the crystals into the soluble liquid and/or gently heat the tube with a hairdryer to dissolve any remaining crystals. Do Not heat the glass until it becomes hot! Place the Storm Glass Barometer when the liquid is clear, in an area of your home that is not subject to sudden temperature changes. It should not be subjected to direct sunlight or an outside wall or close to any heating or cooling vents. It may be necessary to test different locations in your home to find the area of optimal operation of the Storm Glass Barometer. Gradually as the temperature of the barometer stabilises to room temperature, the liquid will start to appear white and crystals will start to form. This is the normal activation cycle of the Storm Glass Barometer.
A
B
C
Leave the Storm Glass Barometer undisturbed and over the next week, it should begin doing its job of helping you to predict the weather. It may be necessary to reset the barometer by gently shaking to redistribute the crystals into liquid before achieving optimal performance. The barometer will need to be reset two to three times a year to keep its predictability.
D
E
F
LIQUID A CLEAR Bright and clear weather CLOUDY LIQUID
with small stars and crystals at the top B Sometimes Cloudy weather and often predicts pending thunderstorms and rain.
STARS IN THE LIQUID C SMALL Humid or foggy weather FLAKY CRYSTALS D LARGE Cloudy skies, snow in winter OF CRYSTALS AT THE TOP E THREADS Windy weather AT THE BOTTOM F CRYSTALS Frost may be coming
FRONT
The optimal temperature range for crystals formation from 41oF (5oC) - 86oF (30oC). Below and above these temperatures ranges the crystals will dissolve and the liquid will appear clear. Once the glass has returned to the optimal temperature range, the crystals will reform. To avoid these temperature swings, please do not place in a hot sunny window or in a cold or drafty location.
WARNING This product contains flammable liquid and should be kept away from any combustible material. In case of accidental ingestion seek professional assistance or contact Poison Control Center immediately. In case of contact with skin, wash immediately with soap and water. Contains Camphor, Distilled Water, Ethanol and other trace elements. In case of breakage, clean split liquid warm water and mild soap.
BACK
INSTRUCTIONS (More samples) InstructionsBlack and white mantaning the fonts and graphics style.
TYPE 2
TYPE 3
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MORE PACKAGING SAMPLES
T-SHIRT PACKAGING
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%
HOW PERIODIC TABLE POSTER This photo of the near side of the moon shows details of the craters that have been well preserved due to the lack of atmosphere. The far side of the moon looks quite different due to its lack of Lunar maria (ancient pools of solidified lava).
DOES
IT FIT?
N
100
LENGTH
WIDTH
COTTO
S M L XL XL+
MEN SLI M FI T LADI ES LOOSE FI T
WIDTH
CM
LENGTH
CM
IN
IN
10 12 14 16 43
49
16.9 19.2 68
72
56
58
67
22
22.8
26.3
74
26.7 28.3 29.1
77
80
30.3
31.4
Heebie Jeebies Pty Ltd - PO Box 10 Kingsgrove, NSW 2208 Australia Heebie Jeebies LLC - 8605 Santa Monica Blvd Los Angeles CA 90069-4109 United States
www.heebiejeebies.com.au
T-SHIRT STICKERS
STICKER A Product Photo & name
STICKER B SIZE & barcode
MUG PACKAGING TYPE A
350
350 300
300 C O LD O R H O T DRINKS
250
250
200
GE E K D E S I GN
200
150 100
150
D I S H WA S H E R SAFE 10. 5C M / 4. 1I N TA LL
100
BEAKER MUG GEEK DESIGN
BEAKER MUG A BEAKER IS ONE OF THE MOST COMMON ITEMS FOUND IN A LABORATORY. BEAKERS HAVE BEEN USED IN VARIOUS FORMS THROUGHOUT HISTORY, BUT IT WASN’T UNTIL THE 19TH CENTURY THAT GLASS PRODUCTION IMPROVED TO ALLOW THEM TO BE MORE CHEMICALLY AND THERMALLY RESISTANT AND MECHANICALLY SHOCK PROOF.
HJ-3100
B#9190
HEEBIE JEEBIES Australia (PTY LTD) - PO Box 10 Kingsgrove, NSW 2208, USA (LLC) 8605 Santa Monica Blvd Los Angeles CA 90069-4109 United States www.heebiejeebies.com.au Made in China
BEAKER MUG GEEK DESIGN
DI SHWASH ER SAFE
GEEK DE SIGN
DRINKING MUG
GEEKS
BARCODE
Heebie Jeebies Pty Ltd - PO Box 10 Kingsgrove, NSW 2208 Australia Heebie Jeebies LLC - 8605 Santa Monica Blvd Los Angeles CA 90069-4109 United States
This modern adaptation of an ancient vessel designed for carrying hot liquids is deorated with cutting edge representations of the great ideas of science. It excels in form and function, as well as giving the purchaser contentment in many ways... COLD OR HOT DRI NKS
www.heebiejeebies.com.au Made in China
9. 5CM / 3. 7” TALL 3.1415926535897932384626433832795028841 97169399375105820974944592307816406286208 9986280348253421170673.14159265358979323846 26433832795028841971693993751058209749445923 078164062862089986280348253421170673.14159265 3589793238462643383279502884197169399375105820 9749445923078164062862089986280348253421170673 .14159265358979323846264338327950288419716939937 51058209749445923078164062862089986280348253421 170673.141592653589793238462643383279502884197169 39937510582097494459230781640628620899862803482 53421170673.1415926535897932384626433832795028841 97169399375105820974944592307816406286208998628 0348253421170673.14159265358979323846264338327950 28841971693993751058209749445923078164062862089 986280348253421170673.14159265358979323846264338 32795028841971693993751058209749445923078164062 862089986280348253421170673.14159265358979323846 264338327950288419716939937510582097494459230781 64062862089986280348253421170673.141592653589793 23846264338327950288419716939937510582097494459 23078164062862089986280348253421170673.141592653 589793238462643383279502884197169399375105820974 9445923078164062862089986280348253421170673.1415 926535897932384626433832795028841971693993751058 20974944592307816406286208998628034825342117067 3.14159265358979323846264338327950288419716939937 51058209749445923078164062862089986280348253421
MUG PACKAGING TYPE B
THIS MODERN ADAPTATION OF AN ANCIENT VESSEL DESIGNED FOR CARRYING HOT LIQUIDS IS DECORATED WITH CUTTING EDGE REPRESENTATIONS OF THE GREAT IDEAS OF SCIENCE
GEEKS DRINKING MUG
ENAMEL PIN CARD
REFERENCE 1 - FRONT
REFERENCE 2 - FRONT
REFERENCE 3 - FRONT
BACK FOR THE 3 REFERENCES.
STICKER Product name. Product code, batch number and barcode
SPACE PIN
MEMES
ENAMEL PIN
HEEBIE JEEBIES Australia (PTY LTD) - PO Box 10 Kingsgrove, NSW 2208, USA (LLC) 8605 Santa Monica Blvd Los Angeles CA 90069-4109 United States / www.heebiejeebies.com.au Made in China
PACKAGING
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HOW DOES IT
WORK?
SMALL STARS ON SUNNY WINTER DAYS
CRYSTALS FORM AS T HE WEAT HER CHANGES
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CLOUDY LIQUID WITH SMALL STARS
cloudy STORM & rain
LARGE FLAKES THROUGH THE LIQUID
STORM
SNOWY
humid or foggy
SNOWY
HAND -BLOWN GLASS
1 5 .5 CM /6 .1 IN TALL
AGES 8 +
CRYSTALS AT THE BOT TOM
THREADS NEAR THE TOP
FROST may be coming
WINDY
MINI
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WARNING
This product contains flammable liquid and should be kept away from any combustible material. In case of accidental ingestion seek professional assistance or contact Poison Control Center immediately. In case of contact with skin, wash immediately with soap and water. Contains Camphor, Distilled Water, Ethanol and other trace elements. In case of breakage, clean split liquid warm water and mild soap.
THIS ITEM IS NOT A TOY
MINI
FITZROY’S STORM GLASS
FITZROY’S STORM GLASS
A HISTORICAL WEATHER FORECASTING DEVICE
A HISTORICAL WEATHER FORECASTING DEVICE
HJ-0126
B#9190
HEEBIE JEEBIES Australia (PTY LTD) - PO Box 10 Kingsgrove, NSW 2208, USA (LLC) 8605 Santa Monica Blvd Los Angeles CA 90069-4109 United States
www.heebiejeebies.com.au Made in China
PACKAGING
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ACCURAT E T EMPERAT URE HAND -BLOWN GLASS
HOW DOES IT
WORK?
BASED ON A DISCOVERY BY GALILEO GALILEI (1564-1642)
HOW
TO READ?
This thermometer works on the principle that the density of a liquid changes as temperature varies. Each of the glass balls is exactly weighted by partially filling them with liquid. When the temperature rises, the liquid in the glass cylinder becomes less dense and the balls sink slowly to the bottom.
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PLACE THERMOMETER ON A FLAT SURFACE. THE LOWEST TEMPERATURE BALL WITHIN THE GROUP AT THE TOP OF THE CYLINDER TELLS THE CURRENT TEMPERATURE.
1 5 .5 CM /6 .1 IN TALL
GOLD PLAT ED TAGS
AGES 8 +
A B
A B C
WARNING
Keep away from children. Contains paraffin oil. In case of breakage and contact with liquid contents, wash hands with soap and water. Do not ingest liquid. In case of ingestion, wash mouth with water and call a physician or your local poison control center. Use protective gloves to clean up spilled liquid and broken glass.
THIS ITEM IS NOT A TOY
C
T H E LOWE ST FLOAT ING BA LL
Indicates the current temperature
MINI
IF A LL T H E BA LLS FLOAT T O T H E T OP
The temperature is below the lowest floating ball. IF A LL T H E BA LLS SINK
The temperature is above the highest ball.
MINI
GALILEO’S THERMOMETER
GALILEO’S THERMOMETER
A CLASSIC DEVICE TO MEASURE TEMPERATURES USING THE PRINCIPLES OF DENSITY AND BUOYANCY
A CLASSIC DEVICE TO MEASURE TEMPERATURES USING THE PRINCIPLES OF DENSITY AND BUOYANCY
HJ-6194
B#9190
HEEBIE JEEBIES Australia (PTY LTD) - PO Box 10 Kingsgrove, NSW 2208, USA (LLC) 8605 Santa Monica Blvd Los Angeles CA 90069-4109 United States
www.heebiejeebies.com.au Made in China
PACKAGING - JEWLERY
A HISTORICAL WEATHER FORECASTING DEVICE
STORM
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NECKLACE
SNOWY
STORM GLASS CULTURE
STORM GLASS NECKLACE
A HISTORICAL WEATHER FORECASTING DEVICE
HOW DOES IT
WORK?
CLOUDY, STORM & RAIN
SNOWY
WINDY
HUMIND OR FOGGY
FROST MAY BE COMING
CLOUDY L I QUI D WI TH SM A L L STA RS
L AR G E FL AKES THR OUG H THE LIQUID
THR EADS NEAR THE TOP
S MALL S TAR S ON S UNNY WINTER DAYS
CR YS TALS AT THE BOT TOM
WARNING
This product contains flammable liquid and should be kept away from any combustible material. In case of accidental ingestion seek professional assistance or contact Poison Control Center immediately. In case of contact with skin, wash immediately with soap and water. Contains Camphor, Distilled Water, Ethanol and other trace elements. In case of breakage, clean split liquid warm water and mild soap.
THIS ITEM IS NOT A TOY
HJ-0125
B#9190
HEEBIE JEEBIES Australia (PTY LTD) - PO Box 10 Kingsgrove, NSW 2208, USA (LLC) 8605 Santa Monica Blvd Los Angeles CA 90069-4109 United States
www.heebiejeebies.com.au Made in China
PACKAGING HEEBIE JEEBIES
ARTWORK: HJ-6180 Galileo Thermometer 28cm box OPEN SIZE: 351 mm (W) x 486mm (H) CLOSE SIZE: 86 mm (W) x 78.4mm (D) x 319.9mm (H) COLOR: 5C CMYK DIECUT LINE: FOLD LINE: GRID LINE: PANTONE PREMIUM METALLIC COATED 10356C
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HOW DOES IT
WORK?
A C C U RAT E T EM PERAT U RE HA N D -BLO W N G LA S S BASED ON A DISCOVERY BY GALILEO GALILEI (1564-1642)
2 8 C M / 1 1 I N TA LL
G O LD PLAT ED TA GS
A G ES 8 +
HOW
TO READ?
CULTURE
This thermometer works on the principle that the density of a liquid changes as temperature varies. Each of the glass balls is exactly weighted by partially filling them with liquid. When the temperature rises, the liquid in the glass cylinder becomes less dense and the balls sink slowly to the bottom.
PLACE THERMOMETER ON A FLAT SURFACE. THE LOWEST TEMPERATURE BALL WITHIN THE GROUP AT THE TOP OF THE CYLINDER TELLS THE CURRENT TEMPERATURE.
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22oC CURRENT TEMPERATURE
A B C
A B C FLAMMABLE MATERIAL. DO NOT CAUTION: CONTAINS EXPOSE TO EXTREME HEAT OR OPEN FLAME.
WARNING
Keep away from children. Contains paraffin oil. In case of breakage and contact with liquid contents, wash hands with soap and water. Do not ingest liquid. In case of ingestion, wash mouth with water and call a physician or your local poison control center. Use protective gloves to clean up spilled liquid and broken glass.
THIS ITEM IS NOT A TOY
THE LOWEST FLOATING BALL
Indicates the current temperature IF ALL THE BALLS FLOAT TO THE TOP
The temperature is below the lowest floating ball. IF ALL THE BALLS SINK
The temperature is above the highest ball.
GALILEO’S THERMOMETER
GALILEO’S THERMOMETER
A CLASSIC DEVICE TO MEASURE TEMPERATURES USING THE PRINCIPLES OF DENSITY AND BUOYANCY
A CLASSIC DEVICE TO MEASURE TEMPERATURES USING THE PRINCIPLES OF DENSITY AND BUOYANCY
HJ-6180
B#1205
Heebie Jeebies Pty Ltd PO Box 10 Kingsgrove, NSW 2208 Australia Heebie Jeebies LLC 8605 Santa Monica Blvd Los Angeles CA 90069-4109 United States
www.heebiejeebies.com.au Made in China
PACKAGING
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PHYSICS IN ACTION 9CM / 3.5” TALL
HOW DOES IT
WORK?
EVERY ACTION HAS AN EQUAL BUT OPPOSITE REACTION THIRD NEWTON’S LAW
Newton's Cradle demonstrates the principle of the conservation of momentum
(Mass Times Velocity)
WARNING
CHOKING HAZARD - Small parts. Not for children under 3 yrs. THIS ITEM IS NOT A TOY
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CULTURE
THE FURTHER YOU PULL BACK THE BALL, THE MORE POTENTIAL ENERGY YOU WILL GIVE IT.
AGES 8+
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The device can be explained with some of the fundamental principles of physics and mechanics (As theorized by Sir Isaac Newton, René Descartes and others).
+F1 = −F2 This principle states that when two objects collide, the total momentum of the objects before the collision is equal to the total momentum of the objects after the collision.
WHEN THE FIRST BALL OF NEWTON'S CRADLE COLLIDES WITH THE SECOND, THE FIRST BALL STOPS, BUT ITS MOMENTUM ISN'T LOST, JUST TRANSFERRED TO THE SECOND BALL, THEN THE THIRD, THEN THE FOURTH, UNTIL IT REACHES THE VERY LAST BALL.
NEWTON’S CRADLE
NEWTON’S CRADLE
A HISTORICAL DEVICE THAT DEMONSTRATES THE CONSERVATION OF MOMENTUM AND ENERGY
A HISTORICAL DEVICE THAT DEMONSTRATES THE CONSERVATION OF MOMENTUM AND ENERGY
HJ-1201
B#1205
Heebie Jeebies Pty Ltd PO Box 10 Kingsgrove, NSW 2208 Australia Heebie Jeebies LLC 8605 Santa Monica Blvd Los Angeles CA 90069-4109 United States
www.heebiejeebies.com.au Made in China
PACKAGING
CULTURE
HOW CULTURE
DOES IT
WORK?
The device can be explained with some of the fundamental principles of physics and mechanics (As theorized by Sir Isaac Newton, René Descartes and others).
PHYSIC S AND SCIENCE IN ACT ION
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WOODEN BASE
18CM /7” TALL
AGES 8+
THE FURTHER YOU PULL BACK THE BALL, THE MORE POTENTIAL ENERGY YOU WILL GIVE IT.
EVERY ACTION HAS AN EQUAL BUT OPPOSITE REACTION
+F1 = −F2 THIRD NEW TON’S LAW
Newton's Cradle demonstrates the principle of the conservation of momentum (Mass Times Velocity).
This principle states that when two objects collide, the total momentum of the objects before the collision is equal to the total momentum of the objects after the collision.
WHEN THE F I RST BA LL O F N EWTO N 'S CRA D LE CO LLI D ES WI TH THE SECO N D , THE F I RST BA LL STO PS, BUT I TS M O M EN TUM I SN 'T LO ST, JUST TRA N SF ERRED TO THE SECO N D BA LL, THEN THE THI RD , THEN THE F O URTH, UN TI L I T REA CHES THE V ERY LA ST BA LL.
NEWTON’S CRADLE A HISTORICAL DEVICE THAT DEMONSTRATES THE CONSERVATION OF MOMENTUM AND ENERGY
WARNING
CULTURE
NEWTON’S CRADLE A HISTORICAL DEVICE THAT DEMONSTRATES THE CONSERVATION OF MOMENTUM AND ENERGY
HJ-1203
B#1205
CHOKING HAZARD - Small parts. Not for children under 3 yrs. THIS ITEM IS NOT A TOY
Heebie Jeebies Pty Ltd - PO Box 10 Kingsgrove, NSW 2208 Australia Heebie Jeebies LLC - 8605 Santa Monica Blvd Los Angeles CA 90069-4109 United States
www.heebiejeebies.com.au Made in China
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PACKAGING
CULTURE
CULTURE
HOW DOES IT
WORK?
M AGN E T I C FORCE I N AC T I O N
The hoops are suspended by a magnet at the top of the sculpture and held down to the base by a thin thread.
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W O O D E N B AS E
28C M / 11” TALL
AGE S 8+
Simply twist the smaller hoop and watch the rest spin. MAGNETS HAVE MAGNETIC FIELDS
MAGNETIC NORTh POLE MAGNETIC FIELD BAR MAGNET MAGNETIC SOUTH POLE
The tops of the steel hoops, being ferromagnetic, become a north pole in the presence of the south pole end of the black magnet, so they are attracted to the black magnet, but repel each other.
KINETIC HOOP SCULPTURE THE BEST REPRESENTATION OF MAGNETIC FIELDS AND MAGNETIC FORCE
WARNING
THE MAGNETIC FORCE IN A MAGNET FLOWS FROM THE NORTH POLE TO THE SOUTH POLE. THIS CREATES A MAGNETIC FIELD AROUND A MAGNET.
LIKE POLES REPEL
CULTURE
KINETIC HOOP SCULPTURE THE BEST REPRESENTATION OF MAGNETIC FIELDS AND MAGNETIC FORCE
HJ-1209
B#1205
CHOKING HAZARD - Small parts. Not for children under 3 yrs. THIS ITEM IS NOT A TOY
Heebie Jeebies Pty Ltd - PO Box 10 Kingsgrove, NSW 2208 Australia Heebie Jeebies LLC - 8605 Santa Monica Blvd Los Angeles CA 90069-4109 United States
www.heebiejeebies.com.au Made in China
CULTURE
PACKAGING
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PENDULUM GENTLY WRITES COMPLICATED GEOMETRIC PAT TERNS SAND PICTURES ARE WRIT TEN AND REWRIT TEN FOR OVER 5 MINUTES HANGS 134CM / 52.7IN HIGH
I NST R U CT I O NS I NCLU D E D
HOW DOES IT
WORK? 1 6 0 2 G ALI LE O G ALI LE I D I S C OVE RE D T H AT T H E P E RI OD OF A P E ND U LU M D OE S NOT D E P E ND ON T H E ARC OF I T S S WI NG .
The all-metal pendulum converts kinetic energy into potential energy. The extremely fine sand (included) provides minimal friction, thus allowing the pendulum to swing for periods of time. As the pendulum swings, it gently ¨writes¨ever changing geometric patterns in the sand. The patterns get bigger then smaller then bigger again as the arc of the pendulum also changes.
HISTORY
PENDULUM
A ¨pendulum mania¨ broke out, as foucault pendulo were displayed in many cities and attracted large crowds.
T H I S I S A S T U NNI NG S C I E NT I FI C FASC I NAT I ON.
FOUCAULT´S PENDULUM
AS THE PENDULUM ROCKS THROUGH THE FINE SAND, IT GENTLY ¨WRITES¨AN EVER-CHANGING GEOMETRIC PATTERN. THE PATTERNS GET BIGGER THEN SMALLER THEN BIGGER AGAIN AS THE ARC OF THE PENDULUM ALSO CHANGES.
HJ-6125
B#1205
THIS ITEM IS NOT A TOY Heebie Jeebies Pty Ltd PO Box 10 Kingsgrove, NSW 2208 Australia Heebie Jeebies LLC 8605 Santa Monica Blvd Los Angeles CA 90069-4109 United States
FOUCAULT´S
He suspended a pendulum on a 67-meter cord from the dome of The Panthéon in Paris that was free to swing in two dimensions. Once the pendulum was set in motion, the plane of swing was observed to precess or rotate 3600 clockwise in about 32 hours.
T H E RE S U LT I NG LI SS AJ OU S PAT T E RNS C RE AT E D BY T H E I ND E P E NDE NT FRE QU E NC I E S OF T H E S WI NG I NG P E NDU LU M MAKE T H E MOS T S T U NNI NG MANDALA S T YLE WORKS OF ART.
PENDULUM
In 1851, Jean-Bernard Léon Foucault showed that the plane of oscillation of a pendulum, like a gyroscope tends to stay constant regardless of the motion of the pivot, and that this could be used to demonstrate the rotation of the Earth.
FOUCAULT´S
AG E S 8 +
www.heebiejeebies.com.au Made in China
PACKAGING HEEBIE JEEBIES
ARTWORK: HJ-6155 Storm Glass Teardrop box OPEN SIZE: 642.9 mm (W) x 632.8mm (H) CLOSE SIZE: 156.3 mm (W) x 155.5mm (D) x 337 mm (H) COLOR: 5C CMYK DIECUT LINE: FOLD LINE: GRID LINE: PANTONE PREMIUM METALLIC COATED 10356C
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HISTORY The storm glass was developed by Robert Fitzroy, captain of the HMS Beagle during its famous voyage with Charles Darwin. During the historic voyage, Fitzroy carefully documented how the storm glass would predict the weather. Later in life, Fitzroy was appointed chief of the newly formed British meteorological office. In 1859, violent storms struck the British Isles.
DISTRIBUTED STORM GLASSES, THEN KNOWN AS “FITZROY’S STORM BAROMETERS”, TO MANY SMALL FISHING COMMUNITIES AROUND THE BRITISH ISLES THAT WERE TO BE CONSULTED BY SHIPS AT PORT BEFORE SETTING SAIL. EACH STORM GLASS INCLUDED THE INSTRUCTIONS BELOW:
C RYS TALS FOR M AS TH E WEATH ER C H ANGES H AND -BLOWN GLAS S
22.5C M /8.8” TALL
AGES 8+
STORM A
B
C
HOW DOES IT
WORK?
D
E
F
C. SMALL STARS IN THE LIQUID Humid or foggy weather
D. LARGE FLAKY CRYSTALS Cloudy skies, snow in winter
E. THREADS OF CRYSTALS AT THE TOP
The storm glass barometer came into general use in the early 1700's.
F. CRYSTALS AT THE BOTTOM
Windy weather Frost may be coming
CRYSTALS FORM AS THE WEATHER CHANGES. USED BY SEAFARERS TO PREDICT STOR MS AT SEA .
A storm glass works on the principle that temperature and pressure affect solubility, sometimes resulting in clear liquid; other times causing precipitants to form. The method by which the storm glass works is not fully understood. Explanations include changes in barometric pressure, changes in temperature, and the effects of electricity across the glass.
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WARNING
This product contains flammable liquid and should be kept away from any combustible material. In case of accidental ingestion seek professional assistance or contact Poison Control Center immediately. In case of contact with skin, wash immediately with soap and water. Contains Camphor, Distilled Water, Ethanol and other trace elements. In case of breakage, clean split liquid warm water and mild soap.
THIS ITEM IS NOT A TOY
SNOWY
A. CLEAR LIQUID Bright and clear weather
B. CLOUDY LIQUID Sometimes with small stars and crystals at the top. Cloudy weather and often predicts pending thunderstorms and rain.
Used by Admiral Fitzroy on the voyage of the HMS Beagle.
The liquid within the glass is a mixture of several ingredients, most commonly distilled water, ethanol, potassium nitrate, ammonium chloride, and camphor.
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IN RESPONSE, THE BRITISH CROWN
FITZROY’S
FITZROY’S
A HISTORICAL WEATHER FORECASTING DEVICE
A HISTORICAL WEATHER FORECASTING DEVICE
TEARDROP STORM GLASS
HJ-6155
B#1205
Heebie Jeebies Pty Ltd - PO Box 10 Kingsgrove, NSW 2208 Australia Heebie Jeebies LLC - 8605 Santa Monica Blvd Los Angeles CA 90069-4109 United States www.heebiejeebies.com.au Made in China
TEARDROP STORM GLASS
PACKAGING - STICKERS
HISTORY The Periodic Table of Elements is a Tabular method of displaying the chemical elements, first devised in 1863. The layout of the table has been refined and extended over time, as new elements have been discovered, and new theoretical models have been developed to explain chemical behaviour. The current standard table contains 117 confirmed elements as of late 2006 (while element 118 has been synthesised, element 117 has not).
X 180CM SIZE: 200CM (78” X 70”)
PERIODIC TABLE GEEK SHOWER CURTAIN ENJOY A CLEVER DECORATION FOR SCIENCE FANS
IT IS CALLED "PERIODIC" BECAUSE ELEMENTS ARE LINED UP IN CYCLES OR PERIODS.
DURABLE
EASY CARE
HEEBIE JEEBIES PTY LTD - PO BOX 10 KINGSGROVE, NSW 2208 AUSTRALIA HEEBIE JEEBIES LLC - 8605 SANTA MONICA BLVD LOS ANGELES CA 90069-4109 UNITED STATES
- THIS WATERPROOF CURTAIN IS THE IDEAL COMPANION TO
THE SHOWERS BLAST OF H2O.
www.heebiejeebies.com.au
HJ-3120
HEEBIE JEEBIES VERSION MAY 2021