Heesung Jang / janghn@mail.uc.edu
Portfolio 2014
HEESUNG JANG
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Heesung Jang / janghn@mail.uc.edu
HEESUNG JANG
www.heesungjang.com janghn@mail.uc.edu +1 - 269 - 487 - 6329
Work Experiences
Education
Sea Ray Merritt Island, FL Boat & Yacht Design Intern for 2013 Fall
University of Cincinnati. Industrial Design Class of 2014. GPA 3.68 Lake Michigan College. Associate degree in Art 2005 - 07 GPA 3.78 Hong-Ik University(S.Korea). Digital Design Major 2002 - 03
Munchkin Los Angeles, CA Product Development Team Design Intern for 2013 Spring Hankook Tire Seoul, South Korea Global headquarter Design Team Intern for 2012 Spring Hasbro Pawtucket, RI Girls toy Design Team Co-op for 2011 Spring & Fall Creative Vision Media Manhattan, NY Full time graphic designer for 2007 - 08 Salt Works Jean Manhattan, NY Summer intern for jean design in 2007 REP. of Korea Air Force South Korea Sergent of Operation Team (Air Police) for 2003 - 05
Skills Adobe CS (Photoshop, Illustrator, Dreamweaver, Premiere, InDesign, Flash), Autodesk (Alias, Showcase, Sketchbook, 3DS MAX), Solidworks, MS-Office, Rhinoceros, Keyshot, Vray, Fine Art (Sculpture, Watercolor, Drawing, etc.), English, Korean, Japanese, Bowling (Max 246)
Activity 2014 Card Design News - Interior Motives concept award “Shortlists” 2013 - 2014 GM Sponsored PACE Project – PAMD, Global team 5 2010 - 2014 Dean’s List, University of Cincinnati 2009 Cooper Endowed Scholarship, Lake Michigan College 2009 Best Artwork of the Show, Lake Michigan College
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Heesung Jang / janghn@mail.uc.edu
Contents
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Heesung Jang / janghn@mail.uc.edu
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Senior Thesis Project - 2014 spring GM Sponsored project 2013 - 2014
Shortlists
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JANG Heesung Jang / janghn@mail.uc.edu
Urban Transformation Vehicle Los Angeles is a huge city congested with too many people and cars. Also, suburban towns have developed to avoid the highly congested downtown area, yet people still prefer to drive or carpool to get to downtown instead of using public transportation. Because of this, many people waste their time on the road because of heavy traffic, long commuting distances, and no parking spots.
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Heesung Jang / janghn@mail.uc.edu
rESEARCH
Problem Statement Los Angeles has..
67% Drive Alone
- Highly congested streets - Low public transportation system usage - Limited amount of parking spaces
11%
80% of commuters drive cars
Freeway Driving :
30% of traffic is from drivers looking for parking
Downtown Driving : 20 mins Public Transit : 22 mins Bicycle : 13 mins
Carpool
TOLL
Future Scenario
$
+ PARK
0$ SUBURB
DOWNTOWN TOLL
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23 mins
In 2050 Los Angeles, accessing some congested areas such as Hollywood & Downtown will cost expensive tax unless there are more than three people. The city of Los Angeles established laws and improved infrastructure to ban private vehicles to increase the usage of smaller mobility devices like Segways & bikes. The city instead built giant parking spaces outside downtown so people could use their bikes and mass transit. It has become common for people to have smaller bikes that fit into their cars. The bike lanes network allows people to arrive at their destinations more efficiently than ever before.
$$$
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JANG Heesung Jang / janghn@mail.uc.edu
Inspiration It was widely publicized in 1962 by the French engineer Pierre Bezier, who used them to design automobile bodies at Renault. It is a parametric curve frequently used in computer graphics and related fields these days. Later it has developed as an art concept. For example, straight lines corresponding to different positions at slightly different angles to give the appearance of a curve.
Engineered Illusionary Active
Bezier Curve
Persona
mONOCYCLE Mono-Wheel Light Weight Electric Motor Self-Balanced Up to 20 miles Range Up to 15 miles/h Max Speed
Mr. & Mrs. Johnson
Faster on local streets Smaller Individual foot print
Solution Statement
Faster on Highway Available to carry multiple people Technological Precise Revolutionary
Age : Mid 40s Home : Ventura, CA Job : Business owners in LA Downtown Character : Both enjoy driving cars & bikes Going to work together
The city suggests people use smaller vehicles such as bikes downtown. Bike lanes are expanding as well, and some people are carrying bikes inside of their cars. This concept vehicle allows you to store a small bike inside of your car which saves time and space. - Parking in lower density areas - Using smaller monocycle on local streets
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Heesung Jang / janghn@mail.uc.edu
Ideation
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JANG Heesung Jang / janghn@mail.uc.edu
Bezier Curve inspired design
Two layered steering wheel
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Heesung Jang / janghn@mail.uc.edu
Refinement
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Heesung Jang / janghn@mail.uc.edu
Suspension arm holds the front wheel
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Features
Middle seat and head rotate up and are self-balanced
Upper steering wheel stays in the car Bottom steering wheel becomes monocycle steering
Steering wheel pops out for monocycle mode Passenger side monocycle head
Upper Steering wheel pushed forward to initiate transformation
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Monocycle body pops out and is attached to the seat
The bottom seat rotates 55 degrees heading outside of the car
Front wheel rotates to get aligned with the track
Front wheel is assembled to the head of monocycle
JANG Heesung Jang / janghn@mail.uc.edu
Length: 2489 mm Width : 406 mm Wheel with tire : 26 inch
Animation Link
Shortlists 15
Heesung Jang / janghn@mail.uc.edu
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Interior concept
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2013 Summer
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Aesthetic Message in Design Choose an historical art movement and represent its design elements, philosophy, and atmosphere in a car’s interior design. This project was driven entirely by aesthetics. “High Renaissance inspired design”
- How can Perfection, Detailed Quality, and Inherent meanings be represented in modern vehicle design?
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Heesung Jang / janghn@mail.uc.edu
Research
High renaissance Human Centered, Technical Mastery, Heroic Composition, Neo-Platonism, Sfumato, Chiaroscuro, Linear perspective, Exaggerated Perspective, and Creating insterest points - “High Style” of painting and sculpture - Perfect ratio, logical - Described in highly detail - Realistic - self-confident Humanism - More naturalism - Luxurious - Glamorous - Natural - Harmony
User & Brand Successful Business Owner seeking Luxury SUV. High Renaissance principles match Bugatti’s privilege, dignity, and luxury which highlights the owner’s life.
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JANG Heesung Jang / janghn@mail.uc.edu
Detailed Decorations Utilizing Fabric flowing and straight line elements Centralized (Humanism) Symmetrical Glamorous
Inspiration Geometric forms and highly reallistic forms are composed to create contrast and highlights.
Triumph of the Name of Jesus (Giovanni Battista Gaulli)
Pieta (Michelangelo, 1499)
Abstract image study - “Divine Elaboration”
Geometric Form Realistic Form
Similar to High Renaissance’s aesthetic features, the abstract form captures the harmony of straight and natural curves. It creates high contrast and enhances the subject. The oval represents the main character, possibly human, that is a recurring theme in Renaissance paintings.
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Heesung Jang / janghn@mail.uc.edu
Ideation
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combination of Curvy & Straight elements
Energy Flow
Framing
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Heesung Jang / janghn@mail.uc.edu
Refinement
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JANG Heesung Jang / janghn@mail.uc.edu
Golden ratio applied to major parts’ ratio 23
Heesung Jang / janghn@mail.uc.edu
Final Design
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JANG Heesung Jang / janghn@mail.uc.edu
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Heesung Jang / janghn@mail.uc.edu
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Heesung Jang / janghn@mail.uc.edu
High Renaissance Features
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Framing Structure Symmetrical Highlight & Contrast Elegance
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JANG Heesung Jang / janghn@mail.uc.edu
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Heesung Jang / janghn@mail.uc.edu
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vEHICLE project
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2012 wINTER
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Compact Car Re-design
Redesign VW Golf for 2024 based around a persona’s needs & inspiration
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Heesung Jang / janghn@mail.uc.edu
Research
TARGET MARKET Name : Lucas, 30 years old Job : Graduate Student
Hometown : Boston, MA Character : Outgoing, Atheletic, and Confident
Needs : Compact & sturdy vehicle for city and mountain driving
Active Modern Sturdy
Utilitarian
Target Market Sporty
Normal
Less-Utilitarian 32
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JANG Heesung Jang / janghn@mail.uc.edu
Ideation
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Heesung Jang / janghn@mail.uc.edu
Refinement
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Softer Design Theme 35
Heesung Jang / janghn@mail.uc.edu
Interior
E-TPU (inside) Light Strong Comfort
Catamold Part Ultramid (structure) Flastoflex Steron
Twisted Stem Structure - Tight and sturdy form
Sensors on the headrest keep track of the driver’s position and movements to monitor the driver’s status. 36
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JANG Heesung Jang / janghn@mail.uc.edu
Ideation
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Heesung Jang / janghn@mail.uc.edu
Refinement
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Exterior
Snowboard rack
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JANG Heesung Jang / janghn@mail.uc.edu
Top roof retracts for snowboard loading.
Engine
SNOWBOARD
Storage
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Heesung Jang / janghn@mail.uc.edu
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GM Sponsored project
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2013 - 2014
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Portable Assisted Mobility Device Personal mobility will change in the future, especially within the urbanized world. These changes are most likely to occur due to expected increases of urban density that will cause stresses on mega cities as they expand. This will create tremendous pressures in the form of pollution, energy consumption, congestion, and traffic safety. These mega cities will be so dense that the place for the traditional car will rapidly decline. Plans for the future must address the development of new mobility options. Thus, in response to these predictions of increased urban density, this project proposes the new urban mobility device for the future.
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Research
Urban Population in future City population growth World population will increase by over 60% in 2030 and will bring problems like heavy traffic, pollution, and no parking.
Billions
Top Megacities in the World (Million) 1 2 3 4
Tokyo Jakarta Seoul Shanghai
Japan Indonesia South Korea China
Asia Latin America Africa Oceania
35.6 M 28.0 M 25.6 M 25.3 M yr
Persona Name : Yasuto, 31 Hometown : Tokyo, Japan Job : Hair Stylist Commute : 40 mins (bus/walk) Character : Fashionable and funny
Tokyo
Chiba Others 8.7% 1.7%
Market Research
Saitama 10.9%
The target group is the commuting population in Tokyo. It has lots of foreign citizen population, because a high percentage of the active workers in Tokyo live on provinces near the central city. According to the research, there are about 2 million of the people who work in Tokyo are coming from the surrounding prefectures.
Kanagawa 11.6%
Population committing into Tokyo metropolis by Prefecture 44
Tokyo 67%
Proportions of Workers in Tokyo
JANG Heesung Jang / janghn@mail.uc.edu
Package Analysis
* Sozo : Imagination in Japanese word. Logo&name designed by Graphic Design students
Target Market Long Distance
Balanced Light Fun Easy to ride
- Minimize the wheel & battery size - Batteries located on the platform - Low center of gravity - Perfect triangle wheel base Wheel base width : 1X Wheel base length : 1.7X
Target Market
Conservative
Stand Ride - Easy to get on and off - Convinient to control
Trendy
Short Distance
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Gosozo 1
- Global Team 5 concept concept Presented from PACE annual conference 2013 in Los Angeles
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JANG
Weight Sensors
Weight Shift Control
Physical Emergency Brake
Smartphone Deck : Syncs with a Smartphone LCD Display: Speed, Temperature, Map & Apps
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rE-DESIGN
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1st Generation Redesign process based on the feedback from judges year 1 - Lighter, simpler, smaller
2nd Generation
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Headlight Turn Signal
Side Mirror Control Box
Axis
Hub Motor
Battery
Foldable
Foot Plate
Brake Light
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fEATURES
1 Car = 18 Gosozos Smart way of Battery Replacement 1 User logs in and chooses the “exchange battery” option. Window with empty charger opens. User inserts battery. 2 Machine detects battery insertion and window with charged battery opens. Exhange amount is deducted from user’s account. 3 User takes out charged battery and logs out.
A map that contains sample stations enclosed in circles where we plan to place the GoSozo Stations. The plan is to expand in the future to the 20 most crowded stations in Tokyo.
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Geometrical footprint of a Toyota Camry and the 2014 GoSozo
JANG
Folding Mechanism - Ultra light, smaller, easy to carry
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< awards > Market Research Manufacturing Engineering Ready to produce Design road test
< Global Team 5 concept > Fully functional model tested & presented from pace conference 2014, Italy
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1st 1st 1st 1st 3rd 2nd
BY
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Heesung Jang / janghn@mail.uc.edu
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Professional Works
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2013 Spring & Fall
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JANG
Product Design Experience Part 1 : Sea Ray Boat design - Exterior & Interior concepts for yachts and sports boat Part 2 : Munchkin baby product design - Weighted Straw Cup - Backseat Stroller Organizer - Latch Bottle Brush - Disney Tigger Bouncer
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Heesung Jang / janghn@mail.uc.edu
Yacht & Boat
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Heesung Jang / janghn@mail.uc.edu
Sports Boat
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Timeless Elegance Sporty
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Sports Boat
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Munchkin 1 Weighted Straw cup Development
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JANG Available in the market such as:
Weighted Straw cup Final Design
< Actual Product > 61
Munchkin 2 Backseat and Stroller Organizer Prototyping
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Backseat and Stroller Organizer Final Design
Available in the market such as:
< Actual Product >
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Munchkin 3 Latch Brush Development
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JANG Available in the market such as:
Latch Brush Final Design
< Actual Product >
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Munchkin 4 Disney Tigger Bouncer Development
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JANG Available on EU Market Disney Tigger Bouncer Final Design
< Actual Product > 67
Heesung Jang / janghn@mail.uc.edu
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Heesung Jang / janghn@mail.uc.edu
HEESUNG JANG
University of Cincinnati Industrial Design Class of 2014
+1 - 269 - 487 - 6329 janghn@mail.uc.edu www.heesungjang.com www.linkedin.com/in/heesung
Thank you for your time!
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