CONCEPT JH
Concept JH _ Interior / Interaction for Autonomous Car Project Theme To give exciting and playful experiences for teens in autonomous vehicles, we design an interaction of car interior design among users, seats, and interface.
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CONCEPT JH
Market Research 1. Autonomous Car Market As we can see many positive prospects on autonomous car market, it is an eventuality, of course. Who does it better and first is the question. Therefore, we have done many researches on this market, technology, and target group for our new concept car for the market in next 10 years. What future trends are carmakers looking at? “Autonomous driving is an eventuality, of course. Who does it first is the question. I also think there will be far more use-appropriate products as we go into the future. You will have less of the kind of car that does everything for everyone, and you’ll have more specific-use vehicles out there. VW has just launched the latest version of the minivan bus called the California that was prolific in the 60s. It’s a specific product for people who want to enjoy camping in their car. The diversity of product within the automotive sector is absolutely unbelievable. ” By Marek Reichman, Chief Creative Officer of Aston Martin and a Design Council trustee
According to this reliable interview, there must be more specifi-use vehicles in the near future such as commuting vehicles for office workers or hiring vehicles for teens on sports days out. So, it is predictable to have specific vehicles on special purposes. 2. Technology - Platooning This is a new technology for linking vehicles into one line, when they are headed to same destination. Simply, platooning takes cues from the vehicle just in front of it. The vehicle also communicates directly with the leader in order to anticipate any turns or braking action. This is also ideal for groups who are meeting up with other groups. It enables people to meet up on route, rather than travelling to a meet point which adds to the journey time.
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Market Research 3. Target group - Z Generation Our target group is Z generation in marketing term. They are a group of teenagers born in 1995-2009. They are very familiar with new technology, because they have been using smartphones, tablets, laptops from young ages. Also, they are fast-movers. Accustomed to auto-correct and emoticons, Gen Z prefers visuals to text. Of course, they are always with social media, such as Facebook and Instagram. However, a quarter of them left Facebook in 2014, because of the lack of privacy. Instead of Facebook, they chose Snapchat which gives them private and secret experiences among themselves. source: Meet Generation Z : Forget Everything You Learned About Millennials, by Sparks & Honey
Through research on teenagers, we could understand and consider more about our target group when we thought of ideas about our concept.
Project Brief Our main users for the Driverless car is Teens and Meets, with the concept which is ‘Jeckle and Hyde’. This concept reflects the ever changing emotions of teenagers as they go through adolescent and their varying needs. Our aim was to provide an interior which would occupy children on long journeys and avoid the common repeated question “Are we there yet!!” Our interior design is based on market research, latest technological advancement and on recent academic research looking into the emotional response of design, thus ensuring teenagers and children feel comfortable, secure and entertained away from their parents. Our main key part of the product is the interface which provides multiple functions, such as video calling from parents, interactive musical games and individual entertainment. The interface is divided into sections and attached to the chair, but also connect to the central extruding table to provide group entertainment.
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CONCEPT JH
Persona Teens on sports days out (meets) Name: Abner Tolbluth Age: 12 Occupation: kid Living status: with mum and dad, sister (9) in Essex detached house Brief bio: Abner is a football-mad little boy who lives for his 3 matches per week and weekend away-games that take him to exotic places in Kent, Sussex, and deep, dark Essex. Abner’s dad enjoys watching his son play games but commutes to work into the City (London) and would rather relax near home than attend every away game on the weekends (and weeknights). Abner’s mum works with a local catering business so she’s also quite busy, although both of his parents have some flexibility with their schedules to pick up and drop off their kids when necessary. relevant stats: http://www.ons.gov.uk/ons/dcp171778_422175.pdf
User Types Primary Users: Teens As our users are teenagers, we considered their contexts on sports days out and categorized them into three user types: Sporty / Outsider / Friendly Teens.
Secondary Users: Parents Because they are decision-makers, we also considered them to be our secondary user types: Cautious Parents and Technoogy-secure Parents.
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CONCEPT JH
User Scenario 1. I want to prepare for a game plan with my friends before the match. 2. I get really bored in the car and want to play games or listen to music. 3. (Parents perspective) I want to check up on my son and see if he is alright whenever I want without him having an option to pick up or respond. 4. I want some sort of alert/noise to indicate safety in the car such as seat belts. 5. I want to be able to just press a button and the car would start and stop without having to drive manually. 6. I want to have my own personal space from others as they can be distracting. 7. I want an app to control the car. 8. (Parent perspective) I want my child safe and I want to be able to communicate with other parents. 9. After the match everyone is dirty and smelly, I want the car to be always smelling nice and pleasant. 10. My friends and I have a lot of equipment and we need storage space to put our things in.
Scenario 1- Kids being in the car on their own - Its Monday afternoon and Abner has a match in Sussex - His dad is still at work so he won't be able to make it back home on time to take him to the match - His mum has to stay home and make preparations for a catering job she has tomorrow lunch time - Therefore, last night, Abner’s parents and some other parents organized for a car to take some of the kids to and back from the match --- book it online - Abner packs his bag and waits
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Beep Beep – car is here He gets into the car, two of his team members have already been picked up and are in the car Abner forgets to put his seatbelt on because he got carried away talking to his friends BEEP BEEP – the warning sound gets louder He finally puts his seatbelt on and the car now starts its journey to Sussex After 30 mins the car arrives to its destination Beep Beep – car lets the kids know that they arrived at the destination
Needs - Parents need to communicate with other parents, in order to book a car. Functions/ Features - Phone application so that you can book a car - Parents can also communicate with each other through the application / a chat and contacts feature on the application
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CONCEPT JH
User Scenario Scenario 2- Kids being in the car accompanied by a parent - Abner has a match in Essex - His dad is working till late but his mum has a day off. - Other parents are working as well since it’s a Tuesday but they want for someone to go with the kids. So Abner’s mum is going with them. - They all meet at the school since it’s close to everyone. - Beep Beep - Car arrives. - Abners mum gets in the front seat and kids sit around the table/interface. - On the way to Essex one of the kids feels car sick and lets Abners mum know. - She presses the emergency stop/ slow down and park button. - Beep Beep- the car is slowing down. - It finds a safe place to pull over. - Beep Beep- its safe for everyone to exit the car now. - After the child has been sick everyone gets back in the car so that they can make their way to the match. - Because of this pit stop, they are running late to the match. - Abner’s mum tries to put the speed a bit higher so that they can get there on time. - BEEP BEEP- the car warns Abner’s mum that they cant go any faster because they are close to speed limit and it wouldn’t be safe. - They continue their journey on their original speed until their destination. - Beep Beep- the car lets everyone know that they arrived at their destination.
Needs - Parent/ kid must be able to stop the car in case of an emergency. - Children and parents need some time for preparation before their journey. Functions/ Features - Emergency stop button - Pre-alarm for parents to give them enough preparation time
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CONCEPT JH
User Scenario Scenario 3 - Safety from the viewpoint of the parent at home - Its Wednesday night, - Abner’s team has a match tomorrow afternoon but since it’s a weekday, none of the parents can drive the kids up to Essex - Abners mum needs to communicate with other parents in order to book a car or cars for the children to get to the match - They book a car via the application - Next day is here and Abner’s mum has prepared packed lunch and a drink for him - Beep Beep – the car is here - Abner’s mum escorts him to the car and as soon as he is ready to leave, she presses the start/go button - Beep Beep- the car engine starts and the car drives away - 15 minutes have passed and Abners mum wants to call him to check up on him - Abner forgot his phone at home and she doesn’t know any of his team mates phone numbers - Thankfully, she can contact him with a video call through application. - Beep Beep- she is making a call to the car - Beep Beep - Beep Beep - The car picks up and she can now see and talk to Abner - She sees he is safe, wishes him good luck for the match and hangs up - Now she is reassured about her son’s safe journey to Essex.
Needs - Parents want to check their children are okay. They are worried! - Parents also want to see their children, even though teens do not want to call. Functions/ Features - Video Call using application - Video Recording in the vehicles
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CONCEPT JH
User Scenario Scenario: 4 - Safety - Abners mum’s perspective - Its Wednesday night. - Abner’s dad can not accompany him and his mum is not feeling too well. - Abners mum communicates with other parents and organise the car pick up and journey for the kids. - Abner’s book a car via the application - Next day is here and Abner’s mum has prepared packed lunch and a drink for him. - Beep Beep – the car is here. - Abner’s mum escorts him to the car and as soon as he is ready to leave, she presses the start/go button. - Beep Beep- the car engine stars and the car drives away. - 15 minutes have passed and Abners mum is worried and tries calls him to see if he is safe and okay - Abner’s mum tries to call him via mobile but Abner has forgotten his phone and she can not con tact the other kids as she does not have their number. - Through the application, Abners mum is able to communicate via video call to the car. - Beep Beep- she is making a call to the car. - Beep Beep incoming video call. - Beep Beep - The car picks up and she can now see and talk to Abner. - She sees he is safe, wishes him good luck for the match and hangs up. - Now she is reassured about her son’s safe journey to Essex. - Car picks up the call automatically.
Needs - Parent needs to be able to get in contact with the child at any point - Parent needs to be sure about safety Functions/ Features - Video call
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CONCEPT JH
User Scenario Scenario 5 - Kids being in the car on their own - It’s a Wednesday and Abner has a match in his local football pitch in Essex. - Location is 15 minutes away drive from his home. - Abner’s dad is tired from work and is staying home. His mum is also working till late. - His little sister wants to accompany her brother to the match. - Both kids are travelling together alone. - They get into the vehicle 'BEEP BEEP' - Indicator signals them to put on seat belts. - Abner is excited and eager for his match. He wants his own space and not be distracted by his sister. - His sister is very active and is listening to music. - Their mum video calls the kids 'BEEP BEEP' mum wishes Abner a good luck on his game. - 'BEEP BEEP' car arrives to destination. Scenario 6 - Kids travelling as a group with one parent - It's a Sunday weekend away game. The match is in Sussex and is 1 hour drive to the football pitch. - It is a special day as Abner is competing with other UK football teams. - Mum is working but has prepared packed lunch for everyone. - Dad is accompanying Abner to the game but sister is staying with her auntie. - 'BEEP BEEP' they enter the car - 'BEEP BEEP' they put their seat belts on. - Dad needs to pick up 3 of Abner’s football friends. 'BEEP BEEP' he enters their destination into the car. - Car picks up Abner’s friends. 'BEEP BEEP' - They are all pumped up and excited for their match. Music is playing in the car. - Dad sits at the driver's seat and wants to listen to something calmer and has his separate music on. - 'BEEP BEEP' car has arrived to destination.
Needs - Teens need individual entertainment facilities, so they can listen to their own music and tv, also have private time alone. Functions/ Features - Private mode for each seat design - Private audio system
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CONCEPT JH
User Scenario Scenario 7 - Travelling alone - Abner’s dad has been held up travelling back from work due to signal failures on the line from liverpool street station so is unable to take his son to football. - The mum is working this evening, catering for an event, but she is able to send him on route to the match, but she is unable to go with him. - The mum has arranged for the sister to stay with an auntie. - The mum puts the kids in the car and programmes the route. - Sister is dropped off at the aunties. - Abner get restless during the journey and unfastens his seatbelt. - BEEP BEEP - The mum gets a notification and tells him to put his seatbelt on. - Abner arrive at the match safely. - Abner meets the dad after the match, his dad managed to make it to see the 2nd half of the game. - Abner travels with his dad back home.
Needs - Teens need access to a TV and internet to access visual resources and entertainments. Functions/ Features - Interface for each user to give internet, visual GUI for music, game, etc.
Scenario 8 - Travelling with a friend - Abner arranges with a friend at football to travel together. Abner’s friend is excited to travel in the new car. - Abners mum isn’t working this evening, so they all travel to the match together, picking up his friend and older brother along the way. - Abner and his friend are excited about the match and talk tactics and are both eager to score. - His friend's older brother, Mark, puts on the in car TV and shows the best goals from the year by their favourite football players. - They arrive at the match eager and ready to score. - Abner's sister gets cold watching the match so asks mum to go back in the car. She plays with the in-play features in the car, PING PING BONG - The mum is reassured knowing she is safe.
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CONCEPT JH
User Scenario Scenario 9 - Road Trip - Abner’s and 5 friends, 2 parents organise a road trip to watch their favourite team play. - It is a 2 hour journey. - Abner and his friends use the on-board entertainment system. - One of his friends feels tired so takes some time out and watches a video by himself to relax. Needs - Children features to entertain them on long journeys. Functions/ Features - Group interactive entertainment features to play together
These are the nine user scenarios to understand the detailed contexts of our users. We analyzed the user experiences into specific user journeys from when parents hire the autonomous vehicle for children to go on sports days out to when children are on the vehicles enjoying the journey in the car, not bored. By considering these all contexts, we designed an interaction for car interior design among users, table interfaces, and seats, inspired by Jekyll and Hyde.
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CONCEPT JH
Concept Jekyll & Hyde
Based on user research, we found out that teenagers are changeable and capricious, because they are in the period of adolescent. It reminded of Jekyll and Hyde, who has two different natures in him. Also, we could think of aesthetic form of high contrast between concave and convex. It has long been recognised in the car industry that the exterior shape and design of a car can provoke subconscious response in buyer preference. We decided to take a similar approach with designing our interior. It been found that curved shapes produce a positive emotional response. A research paper by Alejandro Salgado-Montejo and Charles Spence et al (2015) titled ‘Smiles over Frowns: When Curved Lines Influence Product Preference’, published in Psychology and Marketing journal found that products which featured concave (smile like) curves where more appealing. They tested, convex curves (frown-like shape) and straight/angular shapes accross various products and in different countries. They evaluated the products on visual analogue scales and forced decision tasks and found people favoured concave lines. 12
CONCEPT JH
Form Research These findings are supported by earlier research. An article published in Environment and Behaviour Journal in 2012 titled ‘Furniture Forms And Their Influence On Our Emotional Response to Interior Environments’ found curvilinear forms (curved shapes) resulted in significantly stronger pleasure rating than rectangular shapes and forms. The researchers tested 111 participates pleasure and approach reactions. They found curved settings provoked higher amounts of positive pleasure-unarousing emotions (e.g feeling relaxed, peaceful and calm). An ability to provoke such positive emotions in our interior is key, particularly for children and teenagers. We therefore designed our interior with organic curves shapes where possible, to help the children feel more secure whilst traveling alone. Our chair has a curved design so the user feels comforted and secure whilst travelling.
Seat Design Feature_01 Private Mode Inspired by Jekyll Teens also need time by themselves to relax, especially after sports days out. So, the seat design gives private and comfortable experiences to users with sleek lines and personal sound system. 13
CONCEPT JH
User Test for Seat Design
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Seat Design Feature_02 Social Mode Inspired by Hyde Teens are likely to play together when they are hyper, excited and friendly. So, four seats can be rotated to confront one another and give users interactive and playful experiences with table interfaces. The interfaces are assembled into one big table, so that teens can experience our two main features of interaction: music and match game.
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CONCEPT JH
Graphic Interface The digital Interface is designed to provide a multitude of functions. It provides an entertainment facility, both for the individual group as it is divided into sections. This is a key feature, through questionnaires of parents the chose both group and individual activities. It allows the parents to call in if necessary, which the teenager cannot refuse. This provides the parents with an added sense of security. Two key element of the digital interface are music and match game. Music
Match Game
This interaction can be played in one big touch screen, which is assembled by four table interfaces. Basically, users can tap, drag, and push these playful graphics to make sound beats on top of the original music. They can also download and share the music which they play onto Facebook or Snapchat. This will give them special experiences to enjoy their journey on vehicles.
This is a match game interface for teenagers to prepare for their sports games. Users can choose the type of sports, like football, baseball, basketball, and plan their game by playing this interface before the actual game.
Watch the video clip for animation: https://youtu.be/FqF9m3bHm0w
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CONCEPT JH
Exhibition
Team Members Alex Sally Sue Charles Alexandra Shirley
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CONCEPT JH
Sprint Cards
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Sprint Cards
Sprint Cards
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Schedules
Thank you for reading :)