High Fashion

The Nike Air Max 90, a cornerstone of the sneaker culture, is still one of the most important creations to come out of the company’s inception. Although the silhouette’s original hues are some of the most important, during the past few decades it has also been the subject of notable general releases and collaborations. The Air Max 90, which was introduced in 1990 as its name would suggest, effectively replaced the Air Max 1 as Nike’s second flagship shoe. It was developed by architect Tinker Hatfield whose first thinking resulted into the original “Infrared” hue, a scheme believed to be the most popular and the most iconic. Following then, this color blocking served as the model for new releases that have amassed their own devoted fan bases.