THE HEIDI KLEIN STORY
I N T RO D U C I N G HEIDI KLEIN
THE HEIDI KLEIN STORY
F rom its origins as a Notting Hill
concept store in 2002, Heidi Klein has become synonymous with stylish, sought-after holidaywear, crafted with exceptional attention to detail. You’ll find Heidi Klein worn on the world’s most beautiful beaches by fashion insiders and style icons, all of whom love the brand’s effortless chic and luxe provenance. Founders Heidi Gosman and Penny Klein established the original Heidi Klein holiday boutique with the aim of delivering unmistakably luxurious resor twear. Sourcing swimwear and accessories that lived up to their vision proved a challenge – driving them to create their own. Drawing inspiration from the world’s most beautiful destinations, Heidi Klein produces three collections each year, using luxury Italian fabrics, bespoke colours and hand-painted prints.
The brand has earned a devoted following, supporting global growth. In addition to its two London flagships, award-winning website and standalone in-resort stores, Heidi Klein is carried in leading independent boutiques and top department stores around the world. Heidi Klein is Britain’s most iconic holidaywear; immediately recognisable, it inspires a mood of carefree indulgence, a Heidi Klein piece is an investment that repays the wearer in uplifting body confidence. Whatever your destination, your journey starts with Heidi Klein.
Heidi Gosman
Founder & Creative Director
PennY Klein
Founder & Commercial Director
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BRAND PHILOSOPHY
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“Whatever the destination,your holiday starts with Heidi Klein
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T H E H E I D I K L E I N C U S TO M E R
Globe
Trotter THE HEIDI KLEIN STORY
Heidi Klein has a wide, established and international
AB WOMEN
TRAVELS
7-9
X
A YEAR
customer base who are loyal to the brand. Core customers are AB women aged between 25-45. With a confident sense of contemporary luxury, the Heidi Klein customer loves high fashion and is not price sensitive. Savvy and informed, she travels frequently and wants to feel gorgeous and look her best. A global citizen with curated style, she travels 7-9 times a year.
“"I want everything from Heidi Klein"�
AGED 25-45+
ELLE MACPHERSON
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BRAND P RO M I S E S
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1. W E WO R K H A R D F O R YO U, BEHIND THE S C ENES , TO GI V E YO U YOU R BES T BEAC H BO DY.
2. W E O B S E S S OVER F IT, C U T AND DES IGN. YO U LO O K E F F O RT LES S LY C HIC O N THE BEAC H.
3. W E O F F E R T H E S U P P O RT AND C OVERAGE YO U NEED, W I T H O U T E V E R C O MP RO MIS ING O N S TYLE.
4. W E W I L L N E V E R SAC RIF IC E F IT F O R FAS HIO N. W E K N OW T H AT P ERF EC T C U T EQ UALS CO NF IDENC E.
5. W E P RO M I S E T H AT AN INVES TMENT IN HEIDI KLEIN S W I M W E A R W I LL PAY YO U B AC K IN BO DY C O N F I D E N C E, WEAR AF TER WEAR.
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s ' n i a t i r “"B conic i t s mo " r a e w m i w s CANDICE LAKE
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COLLECTIONS
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SWIMWEAR
Heidi Klein creates five sought after lines, each instantly recognizable. Heidi Klein offers a complete holiday wardrobe for the chic, discerning, global citizen who wants only the best and knows how to find it.
KIDSWEAR
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RESORTWEAR
ACCESSORIES
FRAGRANCE
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SEASONAL
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Our design team travel the world, drawing inspiration from the most glamorous women in the most exclusive locations, and translating them into the hottest swimwear trends. Each piece is finessed by client feedback, focus groups, as well as multiple fitting sessions to create the perfect silhouette.
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CORE
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Simplicity perfected. A considered edit of bestselling Heidi Klein essentials, available all year round and continually replenished. Mix-and-match separates in block colours and slimline stripes meet sporty and sexy figure-hugging swimsuits.
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BB. BY HEIDI KLEIN
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S ought
after by press and fashion influencer s alike , this capsule collection represents a deconstr uction of the Heidi Klein DNA for an of-the-moment, pared back aesthetic: luxe swimwear reduced to its most elemental form. Our signature commitment to cut endures, embodied in uncomplicated, figure-skimming silhouettes.
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B O DY
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Body is Heidi Klein’s specialist support range. Designed to lift, sculpt and effortlessly enhance, Body has been rigorously tested for fit, durability and customer satisfaction to ensure ultimate comfort with amazing results. Available in sizes S-XXL and up to a G-cup, Body by Heidi Klein is unchallenged in the market as leader in truly luxurious shaping swimwear.
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LIMITED EDITION
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s n o i t a or b a l l o C
Annual
collaborations with key and emerging designers in fashion, art, and architecture, combining Heidi Klein perfect fit and iconic quality with cutting edge design.
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R E S O RT W E A R
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Heidi Klein resortwear collection features dresses and separates designed to be flattering and effortless. Crafted from the finest materials and using signature Heidi Klein prints and trims, this is the collection that takes you from beach to bar.
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B E A C H TO B A R
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With
Love, Heid iKlein x
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B AGS
ACCESSORIES
THE HEIDI KLEIN STORY
A jet-set must-have, known and desired from Capri to the Hamptons, Heidi Klein’s accessories range is crafted with trademark attention to detail. It includes raffia totes, natural straw hats, sandals and jewellery, and merges fashion-forward style with the practicality required by the frequent traveller.
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Hats
& y r e l l e w e J grance a r F
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es v r a c &S
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OUR USPS
What sets Heidi Klein apart is our obsessive attention to detail – those you can see and those you can’t – to give the wearer a truly transformational experience.
IMPECCABLE FIT Adjustability built into every detail Mix and match sizing Craftmanship in construction perfect cut = confidence Tested for real life
LUXURIOUSY DESIGNED Hand painted prints Finest Italian fabrics Heavyweight hardware accents Signature trims
SECRET INGREDIENTS Behind the scenes hidden support A super flattering silhouette For those in the know
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"The best thing you'll ever do for your behind�"
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THE EXPERIENCE
i n i k i b f o e l p m e t y z e e r s l b e e f “A e r e h n i g n i p p e t s n o chic, g n i o g e r a u like yo holiday THE HEIDI KLEIN STORY
R O UB TA G E S TO MARKET
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FLAGSHIPS
CHELSEA
N OT T I N G H I L L
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S E A S O N A L R E TA I L
ST LUCIA
P O RTO M O N T E N E G R O
U R U G U AY THE HEIDI KLEIN STORY
POP-UPS
S OTO G R A N D E - S PA I N V I L L A V I TA PA R C - P O R T U G A L PA M PA M - A U S T R A L I A H A M P TO N S - U S A CAPE COD - USA C A R L I S L E B AY - A N T I G U A J U M E R I A H V I TA V E L L I - M A L D I V E S H A L F M O O N B AY - J A M A I C A
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WHOLESALE
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SHOP IN SHOP
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A Hamptoms Retreat
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OMNICHANNEL
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tore om S in.c e n i e l l n k i O .heid www
PRESS
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E D I TO R I A L S
Heidi Klein is frequently featured inVogue, Harpers Bazaar, L’Officiel, Porter, Country & Town House and many other magazines.
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TESTIMONIALS
u a ss a heer N e h “"T suit, S-” im tion" w S erfec p SARAH BAILEY
“" This London based swimwear label offers classic bik inis and one-pieces that make you look and feel – like a milli on dollars."”-
THE TELEGRAPH
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C E L E BRI T Y F O LLOW I N G E lle
Olivia
Mcphers on
Palm
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Sienna Miller
th e n y Gw
Kate
ate
K
Bos
worth THE HEIDI KLEIN STORY
M
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#HKESCAPES
Calif ornia #HKEscapes. The most coveted invitation, promising days of pure luxury in the world’s most glamourous destinations. Heidi Klein hosts the fashion A-list to create images seen and shared by millions globally. #HKEscapes is an exclusive ticket into the world of Heidi Klein.
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a i s y a l Ma
and l s I te a v i r P
Lake Como THE HEIDI KLEIN STORY
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CONTACTS
FOR FURT HE R I NF O R M AT I O N, PL EA SE C ONTAC T:
E R I C KO B Y CH IEF EX E C U T I VE O F F I C E R ERIC@HE I D I K LE I N. C O M
PENNY KL EI N COMME RC I AL D I RE C TOR PENNY@HE I D I K LE I N. C OM
THE HEIDI KLEIN STORY