Project Footprint

An initiative of the HEI Charitable Foundation, Project Footprint provides participants the knowledge and energy options they need to reduce their carbon footprint, helping Hawai‘i achieve its ambitious emissions reduction goals and transitioning our islands toward a more sustainable future.

Project Footprint gained national recognition and received numerous awards for its innovative approach to customer engagement, creative messaging and commitment to environmental sustainability. One of the most effective ways to combat climate change is to plant a tree. Project Footprint encourages participants to have an endemic Hawaiian tree planted in their name or in the name of a loved one. Each tree is tagged with an RFID chip and GPS technology, which enables participants to monitor and watch the tree grow online.

All trees are planted at the Project Footprint Legacy Forest by the Hawaiian Legacy Reforestation Initiative, a nonprofit that has already planted more than half a million trees. Project Footprint also encourages participants to support, donate and volunteer at other nonprofits aligned with its mission. These community partners include Bikeshare Hawai‘i, Blue Planet Foundation, Coral Reef Alliance, Hawaiian Islands Land Trust, Institute for Climate and Peace, Kupu, Mālama Learning Center, Mālama Maunalua, Polynesian Voyaging Society, The Nature Conservancy in Hawai‘i and The Trust for Public Land.

“We’re proud to be partnering with other groups in reducing our carbon footprint and caring for our islands,” said HEI Foundation president AJ Halagao, who spearheaded Project Footprint. “Together, we’re creating a more sustainable future for Hawai‘i.”

The products of human ingenuity have caused carbon emissions to skyrocket over the last century. We believe human ingenuity also holds the key to curbing emissions, preserving our environment and protecting our island home.