Hect r Marr quin
Modern ———— Postmodern
Modern ———— Postmodern
Figure o1. James Montgomery Flagg ,I Want You for U.S. Army. 1917. Poster Flagg’s poster reflects the serious national tone during WWI and WWII in Modern America.
Figure o2. U.S.Bongs. 1977. Advertisement A stark contrast in tone from the war-time posters prevalent throughout modern America.
o1 ———— o2
Modern ———— Postmodern
Figure o3. Joost Schmidt,Bauhaus. 1929. Magazine cover. Typographic hierarchy and balanced layout design are achieved through a systematic grid structure.
Figure o4. Steff Geisssbuhler,Geigy. 1965. Brochure cover. A fragmented radial composition implies a loss of control in the structure of the page.
o3 ———— o4
Modern ———— Postmodern
Figure o5. Norman Rockwell,Rosie the Riveter. 1943. Cover for The Saturday Evening Post. Rosie the Riveter was a cultural icon during the World War II era, which promoted women in the wartime workforce.
Figure o6. Vietnam Veteran’s Emergency Fund. 1974. Advertisement. This advertisement for the Vietnam Veteran’s Emergency Fund is a stinging reflection of the cultural sentiment that existed during the Vietnam era.
o5 ———— o6
Modern ———— Postmodern
Figure o7. Norman Rockwell,Election Day. 1948. Cover for The Saturday Evening Post. Nuclear family invested in big politics argue over issues at the breakfast table.
Figure o8. Stephen Shames,Free Breakfast 578F_19. n.d. Photograph Free Breakfast for School Children Program founded by The Black Panther Party to provide impoverished children a balanced breakfast for maximum performance in the classroom.
o7 ———— o8
Modern ———— Postmodern
Figure o9. Norman Rockwell,USO VOLUNTEERS. 1942. Cover for The Saturday Evening Post. Two female volunteers feeding a male soldier in manner that suggests male dominance with heterosexual undertones.
Figure 1o. Time Out. 1979. Magazine cover.
o9 ———— 1o
Modern ———— Postmodern
Figure 11. Drink Coca-Cola. 1951. Advertisement Coca-Cola’s long standing tradition of mass marketing dates back as early as 1892. In this advertisement, Santa Claus holds a Coca-Cola bottle in his right hand to promote notoriety of the product.
Figure 12. Think Different. 1997. Poster. Apple introduced the Think Different campaign to promote an idea rather than a product in 1997. Civil rights activist, Cesar Chavez is featured in one of the posters from the successful and groundbreaking Apple campaign by Chiat/Day.
Modern ———— Postmodern
Figure 13. Grant Wood. American Gothic. 1930. Oil on beaverboard. A highly detailed, refined and well-known painting depicts agrarian life in Modern America.
Figure 14. Lynda Benglis. For Carl Andre. 1970. Acrylic foam. Lynda Benglis demonstrates the production value of a poured sculptural piece. The oozing and mass raises a dialogue centered on standards of beauty, structure and process.
13 ———— 14
Modern ———— Postmodern
Figure 15. The Queen. 1961. Cover for The Queen Magazine A British society publication features Queen Elizabeth II on the cover in a very flattering and regal manner.
Figure 16. Jamie Reid. Sex Pistols, God Save the Queen. 1977.Lithograph. A promotional poster by the Sex Pistols depicts a distressed Union Flag with the crudely altered image of Queen Elizabeth II centered in the composition. Lyrics in the controversial song focus on the financial divide between the working class and the monarchy during the ’70s.
Modern ———— Postmodern
Figure 17. The Dallas Morning News. 1963. Newspaper. Printed newspaper demonstrates the limited range of news delivery before the advent of the internet.
Figure 18. Hector Marroquin. Facebook as News Outlet. 2016. The public creates a personalized experience in selecting outlets of news information during the digital age.
17 ———— 18
Modern ———— Postmodern
Figure 19. Towele’s Log Cabin Syrup. 1963. Advertisement. A wife serves her husband breakfast in an advertisement that suggest male dominance is part of the cultural norm.
Figure 2o. Girls Club of America Inc. 1987. Advertisement. The following advertisement encourages women to strive toward a spirit of independence without relying on a male counterpart to succeed in life.
19 ———— 2o
Modern ———— Postmodern Image Citations Arnason, H. Harvard., and Elizabeth Mansfield. History of Modern Art: Painting, Sculpture, Architecture, Photography. Upper Saddle River, NJ: Pearson Prentice Hall, 2010. Print. Auping, Michael. Modern Art Museum of Fort Worth 110. Fort Worth, TX: Modern Art Museum of Fort Worth, 2002. Print. Finch, Christopher, and Norman Rockwell. Norman Rockwell: 332 Magazine Covers. New York: Abbeville Pr./Random House, 1979. Print Goodrum, Charles A., and Helen Dalrymple. Advertising in America: The First 200 Years. New York: Harry N. Abrams, 1990. Print. Heller, Steven, and Jim Heimann. The Golden Age of Advertising - the 70s. Köln: Taschen, 2006. Print. Marroquin, Hector. “Facebook as News Outlet” Facebook, Photograph. 20 September 2016. Meggs, Philip B., Alston W. Purvis, and Philip B. Meggs. Meggs' History of Graphic Design. Hoboken, NJ: J. Wiley & Sons, 2006. Print. Reid, Jamie. Sex Pistols, God Save the Queen. 1977, Lithograph, Moma, New York. Shames, Stephen, and Charles E. Jones. The Black Panthers. n.p.: New York : Aperture Foundation, Inc., c2006., 2006. Texas State - Alkek Library's Catalog. Web. 20 Sept. 2016. Taylor, Steve. 100 Years of Magazine Covers. London: Black Dog, 2006. Print. The Dallas Morning News. Digital image. Library of Congress. N.p., 31 July 2013. Web. 22 Sept. 2016.
21 ———— 22