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Growth Strategy

HOLIDAY 2020

Alex

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WhatShop is a direct response to the way in which younger consumers are choosing to discover and purchase products today. Developing an extension for WhatsApp enables a large portion of this cohort to be reached, providing strong financial return and room to expand in the future.

Amed, I., etal., 2019. TheYearAhead: Smoothing thePath toPurchase[online]. Mckinsey&Company. Availableat: https://www.businessoffashion.com/articles/intelligence/the-year-aheadreducing-the-inspiration-acquisition-gap [Accessed 15/03 2020].

Emmanuel, Z., 2020. Digital Platforms and the Customer Journey 2020 [online]. Mintel. Available at: https://reports.mintel.com/display/987732/ [Accessed 03/16 2020].

Evison, H., 2020. A Global Trust Crisis: Has a loss in trust among Generation-Z driven the rise in community-commerce? . Research Project ed. Nottingham Trent University: .

Lambert, N., n.d. An (in)convenienttruth: Gen Zand thecultureofinstantgratification [online]. Sapho. Availableat: https://www.sapho.com/blog/an-inconvenient-truth-gen-z-and-theculture-of-instant-gratification/[Accessed 14/042020].

PayPal, 2020. PayPal Commerce Index: social and security top of mind for UK consumers [online]. PayPal. Available at: https://www.paypal.com/uk/brc/article/paypal-commerce-indexsocial-and-security-top-of-mind-for-uk [Accessed 03/20 2020].

Sinek, S., 2009. The golden circle. Gumroad.Com, Http://tinyurl.com/golden-Circle-Sinek, .

TrendWatching, 2020. 5 TRENDS FOR 2020 [online]. Trend Watching BV. Available at: https://trendwatching.com/quarterly/2019-11/5-trends-2020/ [Accessed 05/11 2020].

Wunderman Thompson, 2020. Future 100 2020. https://intelligence.wundermanthompson.com/trend-reports/the-future-100-2020/ ed. Wunderman Thompson Company: Wunderman.

Wunderman Thompson, 2020. Generation Z: APAC. https://intelligence.wundermanthompson.com/trend-reports/generation-z-apac/ed. Online: Wunderman Thompson Company.

Zuckerberg, M., 2019. APrivacy-Focused Vision forSocial Networking [online]. Facebook. Availableat: https://www.facebook.com/notes/mark-zuckerberg/a-privacy-focused-vision-forsocial-networking/10156700570096634/ [Accessed 04/05 2020].

WhatShop

WhatsApp. 2020. WhatsApp wallpaper. [Online]. [Accessed 10 May 20120. Available at: https://faq.whatsapp.com/id/android/20354947447840?lang=en

Evison, H. 2020. WhatsApp logo adapted. [Online]. [Accessed 10 May 2020]. Original Available from: https://www.whatsapp. com/

Allie. 2020. iPhone app store featuring Whatsapp. [Online]. [Accessed 10 May 2020]. Original Available from: https://unsplash.com/photos/Zru_wUAcU8g

Flat B234 HOLIDAY 2020 I hate my moisturiser Emily Õs Wedding Harriet: I want a top like you wor... Amelia: So, basically , atm IÕm usi... Alex purchased a bikini from from Nasty Gal

Acea, KA 2018. Flatlay. [Online]. [Accessed 10 May 2020]. Original Available from: https://unsplash.com/photos/Nm5MnMNxAK4

Evison, H. 2020. Brand development mock-up. [Illustator]. [Accessed 10 May 2020]. Original.

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Evison, H. 2020. Brand development mock-up. [Illustator]. [Accessed 10 May 2020]. Original.

WhatShop

Evison, H. 2020. Brand development mock-up. [Illustator]. [Accessed 10 May 2020]. Original.

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Evison, H. 2020. Brand development mock-up. [Illustator]. [Accessed 10 May 2020]. Original.

Evison, H. 2020. Brand development mock-up. [Illustator]. [Accessed 10 May 2020]. Original.

Wisz, B. 2017. Contactless. [Online]. [Accessed 10 May 2020]. Original Available from: https://unsplash.com/photos/Xn5FbEM9564

Nordwood Themes. 2017. High Impace designs for influencers. [Online]. [Accessed 10 May 2020]. Original Available from: https:// unsplash.com/photos/yyMJNPgQ-X8

Evison, H. 2020. LinkedIn mockup. [Illustrator]. [Accessed 10 May 2020]. Original available at: https://www.linkedin.com/company/whatsapp-inc/

Evison, H. 2020. Instagram video mockup [Illustrator]. [Accessed 10 May 2020]. Original available at: https://www.eboostconsulting.com/facebook-instagram-ad-types-image-sizes-text-limits-everything-you-need-to-know/

WhatShop

Evison, H. 2020. Billboard mockup [Illustrator]. [Accessed 10 May 2020]. Original available at: https://www.roninmarketing.co.uk/ wp-content/uploads/setwenty-billboard-mockup.jpg

Kendall, R. 2018. Light bulb. [Online]. [Accessed 10 May 2020]. Original Available from: https://unsplash.com/photos/AijuW-HlE30

Alex

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Tateisi, J. n.d. Step up. [Online]. [Accessed 10 May 2020]. Original Available from: https://unsplash.com/photos/bJhT_8nbUA0

Evison, H. 2020. App development mockup [Illustrator]. [Accessed 10 May 2020]. Original.

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