2012 Media Kit
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With Independent Record print and online, connect with 79% of Helena area adults.
Rates effective November 2011
2012 Media Kit
Independent Record Deadlines & Production Ad Sizes Special niche books/magazines and tabloid publications have special ad sizes and space reservation deadlines.
Space Reservation Deadlines ROP & Classified Display Run Day Deadline Monday.........Thursday 5 p.m. Tuesday..........Friday 5 p.m. Wednesday....Monday Noon Thursday........Tuesday Noon Your Time.......Friday Noon Friday.............Wednesday Noon Saturday........Thursday Noon Sunday...........Thursday Noon No proofs for display ads will be provided on ad copy received past deadline. Any ad cancelled past deadline will be billed to the advertiser at 50% of the ad cost.
Classified Liner run Day Deadline Tuesday............................ Monday 4 p.m. Wednesday...................... Tuesday 4 p.m. Thursday.......................... Wednesday 4 p.m. Friday............................... Thursday 4 p.m. Saturday.......................... Friday 4 p.m. Sunday & Monday............ Friday 4 p.m.
ROP & Classified display Ad widths Columns Inches 1 1.556 2 3.2223 3 4.8889 4 6.5556 5 8.2223 6 9.8889 Full Page is 21.25” deep Double Truck is 20.75” wide
BOOK ad sizes Full Page 8.625” x 11.125” includes 1/4” bleed
1/2 Page H 1/2 Page V 1/4 Page H 1/4 Page V 1/8 Page
7.25” x 4.675” 3.565” x 9.5” 7.25” x 2.5” 3.565” x 4.675” 3.565” x 2.5”
tabloid ad sizes Full Page 9.8889” [6 col.] x 9.75” 1/2 Page H 9.8889” [6 col.] x 4.8” 1/2 Page V 4.8889” [3 col.] x 9.75” 1/4 Page H 9.8889” [6 col.] x 2.375” 1/4 Page V 4.8889” [3 col.] x 4.8” 1/8 Page 4.8889” [3 col.] x 2.375”
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2012 Media Kit To place an ad:
• Advertising for The Independent Record and helenair.com may be placed by telephone, fax or email. • Call by 4:30 p.m. two days before newspaper publication. • For multiple-column, bordered ads in The Providence Sunday Journal, call by Thursday at 5 p.m. • For Providence Sunday Journal employment ads, please call by Friday at 1:00 p.m. Note: The Publisher reserves the right to edit or reject any advertising copy submitted for publication.
Office hours:
Monday-Friday, 8 a.m. to 5 p.m. Closed Saturdays, Sundays and holidays.
Call
406-447-4000 Fax: 406.447.4008/Retail, 406-447-4092/Classified Recruitment: EmployMail@projo.com Obituaries: Obits@projo.com Legal Notices: LegalAds@projo.com
To cancel an ad:
• For next-day publication, call weekdays before 1 p.m. • For Sunday publication, call before 1:00 p.m. Friday. • For Providence Sunday Journal employment ads, please call by 1:00 p.m. Friday.
Please check your ad!
The Independent Record advertising department makes every effort to avoid errors in advertisements by proofreading all copy. Still, errors can happen. Please check your ad the first time it appears. If you find an error, call us at 1.401.277.7700 or 1.800.540.7730 before 1 p.m. so we can correct your ad for the next day. The Publisher shall not be liable for an amount greater than the cost of the ad or that portion of the ad in which the error occurred.
File submission:
Please e-mail ad copy, layout instructions and/or camera-ready art directly to your sales consultant.
Acceptable file formats:
• Preferred file should be a PDF (Mac or PC) with embedded fonts using Adobe Acrobat Distiller • EPS (with fonts encapsulated) (MAC or PC) • Quark & InDesign native format should be supplied with supporting images and fonts for PC compatibility • Adobe Illustrator EPS, with fonts saved as an outline • Ad copy in Microsoft Word is accepted, however, Microsoft Publisher is not supported. • Please make sure items such as black text are set to overprint
Image specifications:
• Use only TIFF or EPS • Low resolution JPEG, PNG, or GIF file formats are not acceptable • Scanned images must be at least 200 dpi • All color must be CMYK (convert all Pantone, RGB, Lab and Indexed Color to CMYK) • EPS files must be saved with a preview and binary encoding
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2012 Media Kit Annual Contract ROP Rates
Daily Column Fri/Sun Column Commitment Inch Rate Inch Rate
$2,000 $4,000 $6,000 $9,000 $12,000 $16,000 $22,000 $28,000 $35,000 $45,000 $55,000 $65,000 $80,000 $100,000
$18.94 $17.83 $17.50 $17.18 $16.86 $16.54 $16.21 $15.88 $15.56 $15.42 $15.30 $15.19 $15.09 $14.65
Open Rate: Daily $21.44/column inch Fri/Sun $24.16/column inch + 25% on Thanksgiving Day for additional total market coverage.
$20.75 $19.53 $19.17 $18.82 $18.37 $18.02 $17.67 $17.31 $16.96 $16.83 $16.67 $16.58 $16.47 $15.96
Color Rates
1 color............................... $129 2 colors.............................. $209 Full color............................ $279 Double truck ..................... $399 Any Small Space Color................$10/per column inch The Independent Record offers pleasing web press quality color. We cannot guarantee exact PMS color match.
Calculating Rates
Ad rates are based on column inches. To figure out the size of an ad, first determine how many columns wide the ad will be. Then determine the height of the ad in inches. Multiply the number of columns by the height in inches, example: 2 columns by 5 inches equals 10 column inch. The cost of your ad is determined by multiplying the total. 10 x $21.44 [open daily rate] = $214.40
Special Rates
NON-PROFIT . ................ $18.94
With a 501C-3 non-profit tax ID number. Frequency Discounts do not apply.
POLITICAL....................... $22.40
Prepayment required. Must be approved by Advertising Manager.
CHURCH/CHARITY and NOTE OF THANKS........... $10.77 Must be approved by Advertising Manager.
Discounts & Accommodations 26 week commitment..........-5% 52 week commitment........-20% Guaranteed space**........ +15% Late ad............................ +15% Your Time........................... +8%
Any ad cancelled past deadline may be billed to the advertiser at 50% of the ad cost. **The Independent Record attempts to grant requests for position. There often can be no guarantee of position and no credits are extended when position requests are not honored. Page position may be guaranteed in most cases by a 15% surcharge when feasible.
Discounts apply for scheduling more than 1 ad in a week. See page 23.
Rates effective November 2011
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2012 Media Kit Annual Contract Classified Rates
Annual Contract Employment Rates
C ommitment Daily Col. Fri/Sun Col. Daily Fri/Sun Inch Rate Inch Rate Inch Rate Line Rate Line Rate
Commitment Inch Rate Col. Inch Rate Line Rate
$2,000 $4,000 $6,000 $9,000 $12,000 $16,000 $22,000 $28,000 $35,000 $45,000 $55,000 $65,000 $80,000 $100,000
$2,000 $4,000 $6,000 $9,000 $12,000 $16,000 $22,000 $28,000 $35,000 $45.000 $55,000
$25.25 $24.45 $23.94 $23.47 $22.95 $22.50 $22.05 $21.60 $21.17 $20.75 $20.33
$3.01 $2.91 $2.85 $2.80 $2.74 $2.68 $2.63 $2.57 $2.52 $2.47 $2.42
Open Rate:
$29.70
$3.54
$18.94 $17.83 $17.50 $17.18 $16.86 $16.54 $16.21 $15.88 $15.56 $15.42 $15.30 $15.19 $15.09 $14.65
$20.75 $19.53 $19.17 $18.82 $18.37 $18.02 $17.67 $17.31 $16.96 $16.83 $16.67 $16.58 $16.47 $15.96
Open Rate: Daily $21.44/column inch Fri/Sun $24.16/column inch
$2.42 $2.37 $2.32 $2.26 $2.21 $2.16 $2.08 $2.02 $1.96 $1.87 $1.80 $1.72 $1.61 $1.44
$2.65 $2.59 $2.53 $2.47 $2.41 $2.36 $2.27 $2.20 $2.13 $2.04 $1.96 $1.87 $1.76 $1.57
Calculating Rates
Ad rates are based on column inches. To figure out the size of an ad, first determine how many columns wide the ad will be. Then determine the height of the ad in inches. Multiply the number of columns by the height in inches, example: 2 columns by 5 inches equals 10 column inches. The cost of your ad is determined by multiplying the total. 10 x $21.44 [open daily rate] = $214.40
Display & Line Rates do not apply to employment advertising. Frequency discounts apply; see page 22.
Discounts apply for scheduling more than 1 ad in a week. See page 23.
Rates effective November 2011
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2012 Media Kit Pre-Print Rates Cost per Thousand [CPM] Tab/Journal Single Sheet 04/02 pgs 08/04 pgs 12/06 pgs 16/08 pgs 20/10 pgs 24/12 pgs 28/14 pgs 32/16 pgs 36/18 pgs 40/20 pgs 48/24 pgs
[number of inserts in a 12-month period]
1-5 $63 $69 $82 $95 $109 $112 $123 $129 $133 $142 $152 $163
6-11 12-23 24-35 36-51 52+ $61 $60 $58 $55 $54 $67 $65 $63 $62 $60 $80 $78 $74 $72 $70 $93 $91 $88 $83 $81 $105 $103 $99 $97 $93 $109 $106 $103 $99 $97 $118 $114 $111 $108 $104 $125 $119 $115 $112 $109 $130 $126 $119 $115 $112 $139 $134 $131 $126 $121 $148 $143 $139 $134 $131 $158 $152 $148 $142 $138
Preprints must be shipped prepaid, bundled or boxed and delivered on pallets. Delivery is accepted Monday through Friday 8 am - 4 pm. For delivery times other than these, advance arrangements must be made with the Distribution Supervisor. Call 406-444-5082. Inserts in questionable condition for insertion may be refused. A 2% over insertion quantity is required. Inserts should be shipped to: Independent Record Press Facility 2222 Washington Street Helena, MT 59602
Rates effective November 2011
Reservation Deadline: 3 business days prior to insertion. Material Delivery Deadline: 3 business days prior to insertion. Holiday Deadlines: These may vary. TMC Quantity: 7,000 (subject to change). Average Sunday Circulation: 13,700 Minimum finished size 6” x 4.5” • Maximum finished size 11” x 11” Average Daily Circulation: 13,200 Add $5.00 per thousand for specific zones or quantities below 10,000; minimum charge $200, additional charge for folding, call for quote.
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2012 Media Kit Frequency Discounts for Retail and Classified
Our Frequency Program is a great way to increase your advertising reach and frequency while lowering your cost per ad. With the Independent Record Frequency Program, the more often your ad runs in one week, the more you save! Rerun any ad with no copy changes within a 7-day period to earn discounts. Color is not discounted. 1 ad is Full Price Same ad 2 times: ad #1 Full Price, ad #2 20% off Same ad 3 times: ad #1 Full Price, ads #2 and #3 each 30% off Same ad 4 times: ad #1 Full Price, ads #2-4 each 40% off Same ad 5 times: ad #1 Full Price, ads #2-5 each 45% off Same ad 6 times: ad #1 Full Price, ads #2-6 each 50% off Same ad 7 times: ad #1 Full Price, ads #2-7 each 50% off
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