AUTUMN/WINTER 2014
BEHIND THE SCENES fromHELENA is a new danish design company, creating and inventing new products with a passion for Scandinavian design traditions and nature. The mission is to create simple, beatiful and joyfull products for people to fill their home with. Warmth, honesty and homely coziness, what the Danes refer to as “hygge�, are all center for the products and thoughts behind fromHELENA.
OVERVIEW OF PRODUCTS
BEHIND THE ZOO ZOO OF WOOD is a collection of wooden animals you find in the zoo. There is something loving and caring about going to the zoo with your loved ones. The different animals are made as couples, Mr. og Mrs, as a little reminder of love. All the animals are carefully turned and assembled with leather cuttings that bring the wood pieces to life. Composed of simple rounded shapes, each animal have natural wood finishes — the wood grain gives texture and depth to the sculptures, while maintaining its smooth surface. Each animal has soul and a sense of humour. Perfect as a gift to whoever loves nature and small joyfull design objects. Choose between smoked or natural oak to add a little spice to your collection. Hopefully, they will find a great home with those who appreciate the warmth, texture, colour, figure and grain of wood.
ZOO OF WOOD
MR. & MRS. HIPPO
MR. & MRS. SHEEP
“I mix humor and creativity in order to spread joy and coziness in everyday life” Helena From, Industrial designer & Owner of fromHELENA
MR. & MRS. ARMADILLO
MR. & MRS. SQUIRREL
WOODEN PETS WOODEN PETS is a line of different pets made of natural materials. The french bulldog and pug are well loved breeds. Known for being active, intelligent, and affectionate, they have made their way into mainstream society. It seems many can’t get enough of these squat pups with expressive eyes. The dog design is rooted in love for the nature, animals and craftsmanship, making the dog a celebration of creativity and expression. This little dog represents an appreciation for playfulness at all stages of life. It could be a perfect gift for the playful soul or just someone who needs cheering up. The coolest thing about these designer pets is that their head can be turned in different directions so you can choose what mood your dog is in. So you can make it beg or even sulk in the corner if you have been away for too long. This is a designer pet that will make you smile for sure, like the real doggies do.
FRENCHIE
PUGGIE
MY DOG, FIONA, MY INSPIRATION, MY HAPPY FACE
“HUSKEHAJ ” (NOTE SHARK)
BEHIND THE SHARK Have you ever forgotten something? We probably all have. This little note holder will help you remember. Place your note in the mouth of the shark and let it help you remember the little things. The shark has the simple shape of a pistol bullet and by adding a little leather and furniture studs the wood piece come to life. The note shark is a funny and stylish add-on to your desktop or maybe it could hold a picture or a memory. The shark comes in different types of wood and with different leather colours.
Little MR. Bulb
BEHIND THE HAT Little Mr. Bulb is an interesting and original twist on an everyday product. The pendant lamp collection is a different and sculptural light installation with a combination of minimalistic design and the well known object of a hat. An important everyday function is turned into an aesthetic and playful experience by hiding the old plastic light bulb socket with the different wooden hats.
fromHELENA APS Spinderigade 11E 7100 Vejle Denmark www. fromhelena.com helenafrom@gmail.com +4531441987 facebook.com/fromhelena instagram.com/fromhelena all rights reserved fromHELENA APS printed in Denmark