Helena Lewis PRODUCT DESIGNER
Contact Details +44 (0) 7809458383 helenaalewis@gmail.com
JMDA Design: Smart CRS Brief: To design and fully engineer a Group 123 Carseat for the European and Chinese market for the company YKO. This project won the prestigious Red Dot Concept Design Award in 2016. I contributed towards this project during the conceptual design, and engineering design stages. PRODUCT DESIGN PROCESS USED:
INITIAL CONCEPT DESIGN
CONCEPT SELECTION. EVALUATION & DEVELOPMENT
EMBODIMENT DESIGN
DETAILED ENGINEERING
WORKING PROTOTYPE / HIGH FACSIMILE MODEL
DESIGN FOR MANUFACTURE AND TOOLING
©Copyright all rights reserved for JMDA 2017
TECHNICAL SPECIFICATION
OUTLINE ENGINEERING
Child restraint systems (CRS) are highly regulated, which defines much of the design and functionality of this child car seat product. As a new solution, SMART CRS provides optimum safety and enhanced usability. The design sought to create a child restraint system that drew upon styling trends from emerging automotive styles. The design represents an emotional response to these styling trends, in addition to interactive features that enhance the user experience of the product.
ŠCopyright all rights reserved for JMDA 2017
Automotive materials such as carbon fibre reinforced polymers (CFRP), aluminium, translucent plastics and smart fabrics are all commonly used and feature profoundly in this concept. Strong aesthetic features, automotive elements, sleek sculptured surfaces and technical materials combine to create appeal. ŠCopyright all rights reserved for JMDA 2017
Msc Major Project: Re-design of the NeuroConn tDCS Mobile Brief: To re-design a key product in Rogue Resolutions portfolio, the neuroConn tDCS mobile, is a non-invasive brain stimulation device which can be used for clinical trials and home use to combat various disorders of the brain. The product will be based around the use of neuromodulation, a process which is used to enhance or suppress activity of the brain / nervous system in the research of brain function and the treatment of disease. PRODUCT DESIGN PROCESS USED:
IDENTIFY NEED FOR A NEW DESIGN
MARKET RESEARCH & ANALYSIS
PRODUCT DESIGN BRIEF & INITIAL PDS
INITIAL CONCEPT DESIGN
CONCEPT SELECTION. EVALUATION & DEVELOPMENT
EMBODIMENT DESIGN
TECHNICAL SPECIFICATION
INITIAL PROTOTYPE
FULL TECHNICAL SPECIFICATION
WORKING PROTOTYPE / HIGH FACSIMILE MODEL
neuroConn tDCS Mobile Cardiff School of Art and Design (CSAD) During my Industrial Work Placement at The National Centre for Product Design Research and Development (PDR), I completed a project for my client, Rogue Resolutions, who required a re-design of their product, the neuroConn tDCS mobile. This product helps to treat various disorders of the brain such as depression and migraines, via the method of neuromodulation. The product is intended for home use by the patient to reduce the amount of GP and patient meetings, as well as increase patient compliance.
neuroConn tDCS Mobile - Concept Development Concept Development during this project allowed a wide range of designs to be explored. 2D sketches and soft models were utilised in this stage to determine appropriate form, shapes and colour of the design. Four key points were concentrated on throughout this stage of the project:
ACCURACY
SIMPLICITY & EASE OF USE
AESTHETICS & ERGONOMICS
TECHNICAL DETAILING
neuroConn tDCS Mobile - 3D Modelling
A key focus of the project was rapid prototyping and design for manufacture. This was achieved by generating multiple prototypes of designs, through the method of CAD/CAM, using Solid Edge and Corel Draw to create 3D and 2D drawings which could be CNC’d, 3D printed and laser cut. 3D modelling ensured the best possible manufacturing method and gave the ability to conduct user testing with working prototypes.
Live Project: Welsh Water / Dwr Cymru Brief: To increase awareness of the benefits that come from consuming Welsh Water tap water. This MSc project was in collaboration with Welsh Water, in which they wanted to encourage more people to drink their supply of tap water. My campaign design was aimed towards young adults in university. PRODUCT DESIGN PROCESS USED:
IDENTIFY NEED FOR A NEW DESIGN
WORKING PROTOTYPE
MARKET RESEARCH & ANALYSIS
INITIAL CONCEPT DESIGN
CONCEPT SELECTION. EVALUATION & DEVELOPMENT
EMBODIMENT DESIGN
I’D TAP THAT APPLICATION ALLOWS YOU TO FIND TAP WATER DRINKING LOCATIONS AS WELL AS I N F O R M AT I O N O N T H E M A N Y BENEFITS OF CONSUMING TAP WATER.
Tick Tock Tan Brief: To design a product which encourages young women to limit their exposure to sunlight whilst on holiday, and educate them about the damages which can occur from ‘binge tanning’. PRODUCT DESIGN PROCESS USED:
IDENTIFY NEED FOR A NEW DESIGN
MARKET RESEARCH & ANALYSIS
PRODUCT DESIGN BRIEF & INITIAL PDS
INITIAL CONCEPT DESIGN
CONCEPT SELECTION. EVALUATION & DEVELOPMENT
EMBODIMENT DESIGN
TECHNICAL SPECIFICATION
INITIAL PROTOTYPE
FULL TECHNICAL SPECIFICATION
HIGH FACSIMILE MODEL
Photo chromic ink on the bottle displays the possible skin damage that can occur from ‘binge tanning’ when exposed to the sun for too long, reminding girls this can happen to them. There is also a time incorporated into the bottle, which warn girls when to re apply suncream throughout the day. To know which SPF is right for you, you would pick the bottle which resembles your natural skin tone, hair and eye colour.
Brand Deconstruction: Aston Martin This MSc project revolved around the form, shape and colour of product branding. In this module it was required to use a methodology for creating industrial design concepts which are aligned to the aspirations of their target markets. This process combined the methodology of Mark Gobe’s branding tools from his book ‘Emotional Branding’ with the form alignment methodology developed by Professor Hyun Kim of Korea University. Using this methodology, I analysed the Aston Martin brand, and applied the brand image to a product which wasn't associated with this brand, an electric shaver. PRODUCT DESIGN PROCESS USED:
IDENTIFY NEED FOR A NEW DESIGN
HIGH FACSIMILE MODEL
MARKET RESEARCH & ANALYSIS
INITIAL CONCEPT DESIGN
CONCEPT SELECTION. EVALUATION & DEVELOPMENT
EMBODIMENT DESIGN
Recover: Knee Support Brief: To design a product to aid both patient and physiotherapist in the successful rehabilitation of acute knee injuries. PRODUCT DESIGN PROCESS USED:
IDENTIFY NEED FOR A NEW DESIGN
MARKET RESEARCH & ANALYSIS
PRODUCT DESIGN BRIEF & INITIAL PDS
INITIAL CONCEPT DESIGN
CONCEPT SELECTION. EVALUATION & DEVELOPMENT
EMBODIMENT DESIGN
TECHNICAL SPECIFICATION
INITIAL PROTOTYPE
FULL TECHNICAL SPECIFICATION
HIGH FACSIMILE MODEL
Recover tackles the issue of patient compliance in regards to a patients commitment to follow their physiotherapy rehabilitation programme, as well as providing valuable data feedback to the physiotherapist on their patients progress. This system aims to reduce the amount of unnecessary arthroscopic surgery performed on knee injuries through utilising physiotherapy.
Helena Lewis PRODUCT DESIGNER
Helena Lewis
+44 (0) 7809458383
helenaalewis@gmail.com