PROPOSED IDEA.

My proposed idea where i will be using the visual merchandiser role will be creating a pop up for the brand Damson Madder. It will be based in a city centre where it will attract the right audience.The pop up will be promoting a new size inclusive collection for the brand launching in summer. The pop up will be created by using re-used woods and crates to stand or drape the sample of clothes over. The crates can be painted with colours that represent the brand. Vintage mirrors will be used that will be dotted around the store.The idea of the pop-up is that people can come and see a sneak preview of the collection as well as try on the clothes.They can then write over the mirrors about how the clothes make them feel.Also around the pop up there will be a lot of greenery and flowers as well as florists making bouqets to give to the customers. There will also be hashtags on display to encourage customers to post on social media using the hashtag.