ALL RIGHTS RESERVED
ALL RIGHTS RESERVED
ALL RIGHTS RESERVED
ALL RIGHTS RESERVED
STRATEGY Sunglasses
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15 – 20 designs all with individual names All athletic, sharp and appealing Possibly with more intense colours e.g. Fluoro yellow on black Appeal to colour co-ordination of clothes and hats Very sharp colours e.g. Matte black frame and dark black lenses $$ expensive looking Emphasis on lenses and playability for golfer Affordability is key Exclusive to golfers and designed for maximum performance on course
Golf shops
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Golf retailers on floor sales is key Huge traffic flow Internet sales tax in effect soon will bring customers back into retail Drummond golf – Jamie Melbourne proposal – no red tape Must make it commercially viable for Drummond Golden tee will create atmosphere and value!! Will be huge if done properly!! Social media presence about new product and marketing plan Will get exposure to the majority average social golfer market % to charity
Marketing plan for Drummond • The golden tee • Design our own or use one of Drummonds tee suppliers • All white tees in pack covered fully by coloured plastic packet so you cannot see tees inside • 1 in 30?? tees will be coloured e.g. red, green and blue • Coloured tees will win prize and create excitement among golfers • Ideally prize would be Drummond voucher to get people back into stores and create traffic turnover • Likely to buy more than vouchers value and be commercially viable for Drummond • If not voucher, could be golf related product e.g. golf balls, glove etc. • Have updates on golden tee winner’s online via social media e.g. Willy Wonka • Drummond are major sponsor of ‘The Golf Show’ and winners could be announced to golfing audience in Australia on Television • % to charity e.g. Drummond Golf for a Cause charity
PGA • Bolle official eyewear licence until ¾ way through 2015 • 12.5% profit stake • Works out perfect for us if we ever choose to put proposal to PGA as it gives us a year to get product out in market, test designs and nail it before 2015/16 summer of golf exposure • We do not need them now
Pro shops/golf clubs • Value for members with discounts = kickback to clubs or charities of choice • % back to charity makes everyone look good. Gives us exposure and clubs also • Social golfers impulse buying • Marketing plan will add value to product • Always try and have golf related products associated with sale. Everybody loves something for nothing • Possible branded logo on sunglasses frame. Up to buyer/supplier but option open • Asian market is booming and is going to get even bigger as official golf industry facts are stating cashed up Asian companies are buying Australian golf resorts Players • Nothing stopping us from players endorsing product • Put sunglasses on star golfers to get exposure locally and internationally • Word of mouth exposure and representation • If players like the product they will endorse product to more people
Tour operators • Give operators incentive to buy our product • E.g. Give 20% discount if bought from particular golf club/shop while on tour • Tour group packages e.g. Branded products AUS GOLF TOURS – the legends • If given enough notice could have personal branded products with every participants name on products – 25 players per tour $$ Corporate days • 150 players per event on average • Incentives for participants to buy product • Corporate gift packs e.g. branded items for sponsors and clubs • If every player had same sunglasses on, the group photos will look fantastic for the host of event. We must represent value to them • Big name companies and clients!! Advertising • Magazines e.g. Golf Digest Australia • Social media presence • Players • Television • Radio
ALL RIGHTS RESERVED
IDEA AND CONCEPT by JULIAN DOLHEGUY 0468424556 jd_1406@hotmail.com DESIGN & LAYOUT by LE STUDIO DE MARIE WWW.LESTUDIODEMARIE.COM (61) 0477856489
ALL RIGHTS RESERVED found photographs and templates