DSPORT TO BE THE HOME OF LIVE SPORTS ACTION IN INDIA With a commitment to deliver the biggest and best sporting moments from across the world to sports obsessed fans throughout India, Discovery Communications today announced the launch of DSPORT, an all-new premium sports channel in India. The launch marks the first time in over 10 years that a media company has introduced a new sports channel for the Indian market. It elevates Dis o ery s -year history in India, ensuring a new generation have access to the best in live sports content. Discovery has a strong reputation for nourishing audiences on a global scale and the launch of DSPORT in India perfectly complements the wider strategy to drive engagement for passionate sports fans, who crave more live action across a plethora of sporting genres. DSPORT has a clear ambition to redefine sports e gage e t, y gi i g ie ers a ess to u at hed li e sporti g a tio fro arou d the orld. With a rich catalogue that o ers + hours of li e o te t e ery year DSPORT s offeri g is u ri alled i the I dia arket; de o strati g Dis o ery s o it e t to super-serve audiences across the sub-continent. Arthur Bastings, President and Managing Director, Discovery Networks Asia-Pacific, highlighted the launch of DSPORT as a game-changing step to promote plurality of sports consumption and to make sure that the underserved sports fan is not neglected. Today’s lau h of DSPORT in India is a milestone for Discovery and marks an important step in our continued effort to thrill and engage audiences in our own unique way. India is a high-priority market for us. The Indian audiences have spoken and we are excited to deliver what they want in the form of uninterrupted live sporting a tio . Karan Bajaj, Senior Vice President & General Manager, Discovery Networks Asia-Pacific said, Dis o ery has ee e tertai i g I dia audie es for o er t o de ades ith a ell-entrenched portfolio of unique content channels. We are excited to add yet another flagship brand to our growing offering with the launch of DSPORT, which is set to redefine sports entertainment in the country with its unmatched catalogue of LIVE sports from around the orld. Co i i g I dia’s passion for sports with our global expertise in sports production DSPORT will offer a daily dose of 10+ hours of li e o te t for ie ers a ross the ou try. R.C. Venkateish former MD of ESPNStar and former CEO of Dish TV India will be working closely with DSPORT especially in areas related to content acquisition for the channel. DSPORT redefines sports coverage in India with a wide repertoire of exciting properties from across the world of sports. These will initially include: Horse Racing: exclusive rights to telecast daily live racing from the best of UK and Irish tracks totaling over 7000 races/ year Football: Brazilian League, Chinese Super League, Portuguese League, Major League Soccer (USA) Golf: British Open (The Open Championship), US Open, PGA Championship, LPGA Motorsports: NASCAR, FIA World Rallycross Championship Rugby: 6 Nations Rugby Cycling: Tour de France (a property of Eurosport)
Additionally, DSPORT is in advanced stages of negotiations for selected high quality Cricket events to add to the above-mentioned portfolio Initially, DSPORT will only be available via subscription model on both DTH and Cable in both HD and SD. DSPORT will be a part of the Sports Tier on all these platforms. About Discovery Communications Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the leader in global entertainment reaching 3 billion cumulative subscribers in more than 220 countries and territories. Discovery satisfies curiosity, entertains and inspires viewers with high-quality content through global brands, led by Discovery Channel, TLC, Investigation Discovery, Animal Planet, Science and Turbo/Velocity, as well as U.S. joint venture network OWN: Oprah Winfrey Network, and through the Discovery Digital Networks portfolio, including Seeker and SourceFed. Discovery owns Eurosport, the leading panregional sports entertainment destination across Europe and Asia-Pacific. Discovery also is a leading provider of educational products and services to schools, including an award-winning series of K-12 digital textbooks, through Discovery Education. About Discovery Networks Asia-Pacific Discovery Networks Asia-Pacific, a division of the number-one global entertainment company Discovery Communications, is dedicated to satisfying curiosity, engaging and entertaining viewers with high-quality content through its portfolio of 15 brands. From survival to natural history, wonders of science to extreme jobs, motoring to travel and lifestyle, and the latest engineering marvels to live sporting events, each channel offers distinct must-watch programming to engage ie ers a ross the regio . The et ork s ra ds rea h illio u ulati e su s ri ers i countries and territories with programming customised in 14 languages and dialects.
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