1 minute read
An issue of sustainability
We’ve been growing our green ambitions...
A carbon neutral way to make a positive impact
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The paper industry’s supply lines have long been under scrutiny, arguably more than many other industries. As such, printers have long sought to make their business sustainable while serving their clients’ print needs.
The paper industry’s key raw material, wood fibre, absorbs carbon from the atmosphere as it grows, and this is locked up for the duration of the fibre’s life cycle. Trees and other vegetation absorb carbon dioxide from the atmosphere as they grow and a proportion of it is locked-up in wood fibre. Healthy forest will contain approximately 30% of the sequestered carbon in its biomass, and another 70% will be held in the soil.
Appropriate replanting and responsible forest management ensures long-term carbon stocks are maintained. By using carbon balanced paper, we can prevent a rise in carbon emissions. The World Land Trust’s mission is to create and protect forest areas, which then absorb the equivalent amount of carbon that we would have contributed to carbon emissions.
So far the World Land Trust has secured 770,000 acres of threatened habitats in 19 countries, with support from Sir David Attenborough (their Patron), Steve Backshall, David Gower and Chris Packham. It has proved to be one of the fastest and most cost-effective ways to reduce carbon in the atmosphere.
How our printers are helping...
Our new printers, Pollards, has offered us the chance to offset our carbon emissions generated through the production of Helipad by choosing a carbon balanced product. Pollards calculates the cost using a carbon-balanced calculator, which calculates the amount of carbon saved and land preserved. This then generates a carbon-balanced confirmation certificate. The World Land Trust updates our printers on the square meters of threatened forest we have protected.
Over the past 5 years Pollards has contributed to a greener supply chain in holding their suppliers to a high environmental credential level, while making continuous efforts to minimise its carbon impact in every aspect of the business. We look forward to drawing on their their expertise as we move ahead.
