1 minute read
We asked, you said...
Thank you to readers who responded to the survey we sent out in our last Helipad edition.
We are so grateful to Ali Simpson for her amazing work as Editor of Helipad over recent years. Now production sits with the Devon Air Ambulance Comms team, we took the opportunity to gather reader feedback so we could find out how we can continue to offer you a great read, while ensuring production is financially and environmentally sustainable. Here’s what we learned from you.
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A good balance of content
You told us that the current combination of charity-specific stories and lifestyle content suited you. Moving forward our aim is to anchor more lifestyle content in the stories of our supporters – so get in touch if you have any ideas!
More patient stories
We always welcome stories from our former patients as it’s those stories that help people to understand our work. If you have a story that you’d like to share, please contact us at comms@daat.org and tell us about your experiences, no matter how long ago it was.
Campaign updates
Most people who replied said they enjoyed hearing about our campaign activity and many people were keen to hear more about what we are doing to raise funds for and awareness of the organisation. So keep your eyes peeled for future updates!
What’s happening where you live?
Helipad goes out to over 30,000 people in Devon, and you can also pick up a copy from one of our charity shops. We are active in communities across the county, so where possible we try to include items that relate to many of those places, rural and urban, inland or coastal. To keep up to date with more community news, follow our social media channels, or sign up to our supporters’ newsletter by visiting daat.org/#newsletter.
To make our funds go further, we have reduced the number of editions of your free Helipad magazine from three to two a year, and the number of pages from 52 to 48, with no significant loss of content. This has helped us to make greater savings on production. Remember, if you sign up to our monthly e-newsletter you will still hear all the latest charity news between editions!
A big thanks to everyone who submitted comments too - it was great to read so much positive feedback. These comments have also encouraged changes that will have a positive environmental impact.
More to add?
If you would like to offer more insights and thoughts about the future and direction of Helipad, we welcome your thoughts at: helipad@daat.org
