2 minute read
e-commerce taking your donations online
Our recently-refreshed online shop now has even more great items to discover! Head behind the scenes to read about the work of our ecommerce team.
We launched shopdaat.org during Covid and since then, former Exmouth Shop Manager, Paul, has stepped into the role of Ecommerce Manager.
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Paul heads up a busy team who help him to ensure your generously donated pre-loved items are brought to the
Knowing our markets
Our ‘best price’ strategy informs whether an item will be sold online or instore, and helps to ensure pre-loved items reach the right audience. Our online sales complement our other more specialised outlets, such as our Vintage and Variety high street stores, our outlet store, and our new Mishap Fashion range (read more about Mishap Fashion on page 13).
We sort and check each donated item for our online sales for authenticity, tears, rips and blemishes before each garment is referenced and steamed, researched and photographed. Customers rely on our description of the item to inform their purchase, so good photography is essential. We believe that the more effective our communication, the better our relationship with our customers, so we always highlight areas showing signs of wear or damage. We also rely on many of our wonderful volunteers who bring in higher levels of knowledge and expertise on particular items.
most appropriate market, whether that’s our own online store (fashion and more) or on Ebay (‘objects of desire’). Our customers receive the same excellent service that they would at one of our high street shops, as well as great value when they choose support our lifesaving service by shopping with us.
Knowing our customers
We spend time poring over website metrics to help us better understand our customers, while social platforms like Facebook (where we regularly reach over 13,500 people), Instagram and TikTok, feature seasonal campaigns to help more people to find their perfect item.
Our online shop specialises in textiles and fashion accessories. Here shoppers can browse an amazing range of reduced-price items by category, brand or gender, while our Ebay site lists over 2,600 items from collectables to cameras, and sporting equipment to electricals and games.
Part of the process
Our team works hard to ensure a smooth and efficient distribution process. Our infrastructure can expand to build our capacity by making great use of our working space, fostering good working practices and ensuring quality control, all before items are delivered by a 48-hour tracked delivery service to the customer’s door.
We are also conscious of our carbon footprint and are passionate about making sure pre-loved clothing continues to be loved. We know there is always more to do though, but we know that our staff, volunteers, donors and customers are an important part of that journey and share our passion.
At shopdaat.org we specialise in textiles and fashion accessories and you can browse by category, brand or gender, while supporting our organisation and taking advantage of an amazing range of reduced-price items.
You can also search our Devon Air Ambulance Trust ebay site where over 2,600 items are currently listed, ranging from collectables, through to cameras, sporting equipment, plus electrical and gaming items.
How you can help us
There are all sorts of ways to help support our online shop beyond shopping. Shouting about your great finds on your social mediate channels, sharing our posts, or simply telling people about us is a great way to lend your support. You might even pass on this copy of Helipad once you’ve read it!
Quality items enable our lifesaving service
Many of our fashion items are higher-end high street brands and are in very good condition and retail at a significant discount. We work hard to authenticate our goods to ensure they are the genuine article. A recent customer satisfaction survey tells us we have a great product range that is highly valued by our customers.