How Amazon’s Private Label Brands Can Teach You To Scale Your Business
It’s impossible to overstate the role that Amazon plays in eCommerce. Even without meaning to, they can effect huge change on everyday events. When they act with intention, their influence can completely destabilize the entire business landscape. While that might introduce an untold number of complicated problems for large companies trying to compete with the eCommerce giant, I think you’ll see that it’s a very good thing for small, private label Amazon sellers like yourselves.
Amazon’s Tug-of-War Prowess For me, Amazon’s nimble market-based footwork brings to mind sunny afternoons watching Basque villagers compete in lengthy battles of tug-of-war using a long knotted cord. The most effective technique was to surprise your opponents by allowing them a substantial amount of “won” cord, which would temporarily unbalance them at which point the first team would, upon an unspoken signal, collectively pull the cord and drag the startled, losing team over the center-line. The combined ability of Amazon’s sheer economic power and knack for contracting and expanding the market to closely match their eCommerce aptitudes is just good business. It’s also extremely difficult for their competitors to keep pace with.
