Birds of a Feather, Floc Together

WORDS BY BRANDY BELITSKY PHOTOGRAPHY BY JELENA KOVACEVIC MODELS KLARISSA PARADIS, JILL GAMEZ

Founded by two friends and co-workers, Sandra and Janelle, Floc Boutique is your one-stop shop for clothing, shoes, jewellry, footwear, belts, handbags, housewares and gifts.

Plaid Suit - Adroit Tank - Inwear Sneakers - Sam Edelman Jewelry - Twisted baubles

Sweater - Saint Tropez Jeans - Fidelity Hair Scrunchie - AngHill Designs (Local Brand) Jewelry - Twisted Baubles (Local Brand)

Vest - Soaked in Luxury Blouse - Kaffe Leather pants - Denim Hunter Handbag - Armadillo (Local Brand) Jewelry - Twisted Baubles (Local Brand)

Sandra and Janelle, two fashionistas originally from Winnipeg, recognized that there was a need in Edmonton for a shop that offered head to toe styling with a strong focus on service and relationship. They wanted to help women who were struggling to find their style or to find clothing to fit their body, maybe in a time of transition in their lives, and wanting a more casual wardrobe.

Opening their doors in 2008, Floc Boutique was born in downtown’s trendy district on 124th street and 101st Avenue. With a strong focus on local, ethical and sustainable, Floc Boutique works closely with many local designers to feature beautiful, high quality articles at a medium price point.

More recently Floc Boutique has been working with their brands on size inclusivity and have been trying to find more brands that offer extended sizing to fit all shapes and sizes. Keep an eye out for some fun new brands launching this fall.