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The Amber Experience

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‘‘Being beautiful and feeling really good in whatever it is, that’s the trend. Any makeup that you want me to do or that you want to do is going to look beautiful if it is applied beautifully.

- AMBER PREPCHUK

’’

WORDS BY HEIDI JOHANNSON PHOTOGRAPY BY CURTIS TRENT, JESSICA STORM, JILL COURSEN & MEAGHAN BAXTER

- 33 - June 2021

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‘‘

What I’m really good at is people and I have a great bond with my clients. My empathetic side and my ability to really vibe with people comes in handy. It’s one of my superpowers when it comes to makeup.

’’

Relying on her default setting of strength, Amber Prepchuk left an eight year career with MAC Cosmetics to pursue her dream as a freelance makeup artist. With her brushes in hand and an acute knowledge of self, the magnetism she naturally carried throughout her life gave her the confidence to break down the barriers between her and her clients.

- 35 - June 2021

No Make Up - Make Up

ENHANCED

Primer

Enhance natural features Black mascara Neutral tones Hint of sheen

Shadow press gives a richdensity around the lashes.

Lined lip for dimension in pinkor browns feathering in towards

the lip to avoid sharp edges.

Work a gloss or creamier lipstick within the tone of the lip for a little more intensity.

One to two shades off of natural lip colour.

PHOTOGRAPHY JESSICA STORM PICTURES

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First Date

LEVEL-UP

Primer

Represent an elevated versionof yourself, a look that can bemaintained.

Think about a dewy, glossyor more powder based finishdepending on your location.

Pick a feature and enhance it Lips? Perfectly lined, perfectly glossed and have your gloss in your bag for touch ups if needed Eyes? Put on an extra coat of mascara.

PHOTOGRAPHY CURTIS TRENT

- 37 - June 2021

Milestone Moments

SPOTLIGHT

Kick it up, it’s amoment to remember

DON’T TAKE RISKS - if you’ve never worn a red lip, tonight is not the night to be risky.

Primer False Lash

More intense eye or lip liner

Heavier brow

Once your face isdone don’t touch it.

TIP: Knowing your skin type is key for longevity with any makeup application. That can help with what to pack for all touch ups.

PHO TOGRAPHY JILL COURSEN

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It’s her ‘sought-after skills’, professional passion, and an abundance of good vibes that has catapulted Prepchuk into a position where she can employ and refer other makeup artists. When discussing the evolution of her artistry, she says there is a full conversation with her clients before she even reaches for a brush. “I am the puppet but you are the puppet master. You decide the look, I can do anything but I want to do what makes you feel beautiful.” Each face is considered for its uniqueness. Looking at the features, Prepchuk utilizes the bone structure as her guide without relying on where the skin sits. As well, sharing a photo of how the client likes to wear their makeup is also helpful as a jumping off point for creating a desired look. But ultimately, the running theme through all makeup looks is confidence. How you feel will determine how you look and what you radiate to the world.

Prepchuk has set herself up for success by giving her clients the ‘Amber Experience’. “As an artist, you have to have the confidence to say, trust me. My experience and professionalism tells me I think we should do it this way. But also, meeting somewhere in the middle will make everyone happy, both artist and client.”

www.ambervictoriaprepchuk.com

- 39 - June 2021

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