Publisher's Note

“Integrity is the seed for achievement. It is the principle that never fails.” - Earl Nightingale

In a world that’s constantly changing, I find comfort in holding onto the traditions and values with which I was raised. Growing up as the youngest of seven siblings with a strict mom, I developed a strong work ethic and learned early the value of integrity. These beliefs are so deeply ingrained that they guide me every day in work and home life. I believe in appreciating what you have, giving as much as you get, and offering love and support because that energy always returns tenfold.

A conversation I recently had with a business owner really struck a chord. His honesty was both humbling and eye-opening. Owning a business and navigating the best ways to promote your product is not for the faint of heart. Hearing about the challenges that businesses face, especially in our own community, reminded me of the importance of celebrating not just the grand achievements of the names that people recognize, but the talent and passion of smaller-scale companies that can sometimes be overlooked.

Our mission is to connect readers with the heart and soul of Edmonton. By showcasing the innovative spirit found right here in our city, we provide a platform for local businesses, artists and visionaries to share their stories with the world. We take great pride in uncovering those stories and using our artistic abilities to visually present them to you.

Every month, we commit to doing our best. We hope you can take the time to read the latest issue, share it with a friend, and like and follow us on our social pages. It’s through your support that we continue to highlight the extraordinary people, places and things around us.

– Elsa