www.modernluxuria.com
Divine Creations Shining a Light on Personal Stories Af*fla*tus / noun / a divine creative impulse or inspiration WORDS BY JELENA BOJIC PHOTOGRAPHY BY TATYANA SEMENOVA MODEL WEDAD AMIRI
This socially conscious brand prides itself as
her journey in becoming a Muslim. The
a business that empowers women, spreads
gorgeous satin silk dress with dropped sleeves
awareness around mental health and names
is named after a kindergarten teacher, Rand
each piece after an inspirational woman.
Jurf, who loves making an impact in kids’ lives.
Every line that comes out of Afflatus Hijab
Another teacher-inspired piece is this cool, long
has a specific campaign, a specific cause or
jean jacket, versatile and trendy, named after
purpose attached to it. Initially, it was focused
Deena Abougoush. The plaid blazer also has an
on Muslim women, in hopes of changing the
inspirational story of Dalal Eljaji — who raised
narrative presented in media that often creates
three children on her own and had to overcome
stereotypes. However, Wedad Amiri, the owner
a lot to provide for her family.
and designer, decided to shift her focus to women in general, and also focus on those who
Hijabs have neutral and soft colours that pair
are often underrepresented – strong Indigenous
well with many looks, so Wedad chose them to
women, refugee women, women dealing with
show the versatility in the way they can be worn.
mental illnesses, converts, and teachers.
Made of jersey and chiffon, these are popular materials and colours in hijab fashion.
Each piece is named after one of these women, and has a story attached to it. Wedad’s hope
When you pair fashion with personal stories
is that her campaigns empower women and
and causes that impact and touch all of us,
shine a light on mental health, so that they
you create wearable works of art, and fashion
know they’re not alone.
that creates more than just beautiful clothing! Wearing these pieces brings attention to
Her collection, modest in mind and
important people and challenges in our lives,
interchangeable, features a number of stories
and we love the trend that Wedad started.
and names attached to each piece. The first
Read full stories for each of Wedad’s pieces here:
blazer is named after Ashley Atwi who shares
www.afflatushijab.com ▶
- 28 -
