Fashion Brands at Home

Gucci Decor launch at Maxfield LA

Off the runway and into the hallway! This seems to be the motto of many fashion brands that have attempted to find success in homeware collections. And while brands like Gucci, Diesel and even Shrimps with their upcoming collaboration with Habitat seem to be trailblazing, this idea is nothing new.

FASHION BRANDS with the best Homeware

In the early 1990s, Versace produced throne-like chairs, towels, plates and more with their iconic Greek-Key motifs. Gianni had even the bottom of his Miami pool designed with the brand’s logo. And whether you love it or love to hate it, the signature patterns continue to spread. Seeing this potential, Fendi, Ralph Lauren and Giorgio Armani quickly joined the trend years ago. Now, with more collaborations like Virgil Abloh’s collection for Ikea being promoted, fashion labels can soon will called true lifestyle brands.

But there must be some concerns – fashion designers are typically not trained in interior design or furniture construction. And with the home furnishings market that accumulates about 649 billion dollars, they are far less qualified than the specialists to handle such a large responsibility. However, as Diesel has proven over the last few seasons, it is all about who you are to find help. Through Diesel’s partnerships with high-end Italian design firms like Moroso and the lighting experts at Foscarini, they were able to gain in the knowledge and experienced needed to succeed in their new target market. The way fashion designers think of space, shape and form is quite similar with how aesthetic concepts work in interior design, creating the perfect match. All range of designers trying to put their hand at homeware allows us to find something for everyone. Here are some of the best to date.

Preen Home

Preen Home’s 2017 debut collection Photo: Ash Reynolds / Courtesy of Preen Home

Preen by Thornton Bregazzi was founded in London in 1996 and has perfected their softnessmeets-toughness aesthetic since then. Mixing feminine frill with masculine elements, the brand has found a niche for punkish floral prints to thrive. Preen Home has taken this style and used it as inspiration of their range of notebooks, quilts, cushions and candles. Overall, it is a combination of romantic ruffled and edgy patterns.

Gucci Décor

Gucci Decor launch at Maxfield LA

How you ever wanted to step inside a Gucci advertisement? Well, Gucci Décor lets you do just that. Including colored ceramics, mismatched chairs, painted side tables and embroidered pillows, Gucci transforms their intricate motifs into a fantasy-filled world of luxury homeware. Their old-fashioned glamour is strongly advised for the eccentric homeowner.

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