2018 FULL LINE LIST & SALES STRATEGY
2018 FULL LINE LIST & SALES STRATEGY
WIRED EARBUDS
PRODUCT PROMISE (TED)
JIB & JIB W/MIC
JIB
SKU #S2DUDZ-003 BLACK
SKU #S2DUDZ-012 BLUE
SKU #S2DUDZ-042 PURPLE
SKU #S2DUDZ-040 PINK
SKU #S2DUDZ-385 GRAY/HOT LIME/HOT LIME
SKU #S2DUDZ-072 WHITE
SKU #S2DUDZ-335 RED/BLACK/BLACK
PRODUCT PROMISE (TED)
INK’D
PRODUCT PROMISE (TED)
WIRED EARBUDS EOL PRODUCT
METHOD CURRENT STATUS • Product will EOL in September • SET will replace Method
2018 POSITIONING • Pulse Monthly at $24.99 • Aggressively promote during BTS at $19.99 • Capitalize on incremental placement / drop in opportunities
CURRENT STATUS • Product will EOL in September • SET will replace SB2
WIRED
CURRENT STATUS • Product will EOL in September • Method Wireless and Set will replace SB2 Wireless Pegs
WIRELESS
SMOKIN BUDS 2
2018 POSITIONING • Monthly Pulsing at $24.99 • Aggressively promote during BTS - $19.99 • Capitalize on incremental placement / drop in opportunities
2018 POSITIONING • Monthly Pulsing - $49.99 • Aggressively promote during BTS – $29.99 • Capitalize on incremental placement / drop in opportunities
WIRED HEADPHONES
PRODUCT PROMISE (TED)
WIRELESS EARBUDS
PRODUCT PROMISE (TED)
JIB WIRELESS
PRODUCT PROMISE (TED)
INK’D WIRELESS
PRODUCT PROMISE (TED)
WIRELESS HEADPHONES