CITRUS Fact Sheet Office Locations 107 SE Washington St. Suite 620 Portland, OR 97214 503.973.7700 (T) 503.973.7707 (F)
19797 Village Office Ct. 465 S. Main #203 Bend, OR 97702 Memphis, TN 38103 541.388.2003 (T) 901.552.4452 (T) 541.388.4381 (F) 541.388.4381 (F)
44 Brady Way Whitefish, MT 59937 406.381.2388 (T) 541.388.4381 (F)
hellocitrus.com
Agency Background Citrus is a blend of 24-year old Ralston360 and 7-year old Citrus Marketing. Since the companies merged in August 2007, Citrus has become one of Oregon’s largest brand strategy, design and advertising companies. (Not that we’re bragging, or anything.) Our people and skills leave us uniquely equipped to meet—nay, exceed—the needs of regional and national marketers in today’s mercurial, invigorating and challenging marketing environments. With rapid-fire changes to the world of advertising, design, retail marketing, the Internet and data-driven marketing, someone has to begin programs with an open mind, a blank sheet of paper and a commitment to creating 360º marketing solutions that work. That someone happens to be us.
Agency Leadership Peter Levitan, President, CEO, Partner – peter.levitan@hellocitrus.com Kevin Archer, Creative Director, Partner DeeAnn McCoy, Managing Director – deeann.mccoy@hellocitrus.com Kathy Vinceri, Creative Director Marion Kello, Business Development Director – marion.kello@hellocitrus.com
Client Experience (current and historical) Nike Providence Health & Services
Idaho Power
Oregon State Fair
Oregon State University
Make a Wish Foundation
adidas
Montana Lottery
Sunriver Resort
Coca-Cola
wine.com
Old Spaghetti Factory
Fred Meyer General Mills Northwest Airlines
Wildhorse Resort & Casino
Legalzoom.com
Microsoft
Bank of the Cascades
Seaswirl Boats
Intel Yamaha
Jose Cuervo
Johnson & Johnson
Recent success stories Nike: We have been a Nike retail partner for over nine years. We have added strength to the retail segment of the brand through NIKETOWN, Nike Golf, Nike Women’s, Nike Licensed and third party retailer programs. Our Nike Licensed work delivers retail support and advertising for Nike’s partnership with Major League Baseball (30 teams) and over 80 colleges. This means we drive sales. Oregon State Fair: Our integrated marketing campaign (from TV to print to outdoor to a new website and even a giant tomato that toured the State) has garnered 10 out of 14 category awards (including 7 first place awards for the website, magazine ad, outdoor, official program, radio and even tchotchkes) at the 2008 International Association of Fairs and Exhibitions—it’s like the Oscars for state fairs. Providence Health & Services: Citrus developed a new branding, messaging, and multi-faceted digital and traditional marketing program to help one of the largest integrated health care delivery systems in the country to reposition its recruitment marketing program and significantly reduce its cost per hire. Montana Lottery: Montana Lottery sales are up behind our integrated marketing campaign (TV, print, outdoor, point-of-sale, mobile marketing, microsites and internet advertising) for Powerball, Montana Millionaire and Montana Sports Action.
citrus skills CORPORATE IDENTITY
PRINT ADVERTISING
BRANDING & POSITIONING
BROADCAST ADVERTISING
SOCIAL MEDIA
DIRECT MARKETING COLLATERAL DESIGN
E-MAIL MARKETING
POINT-OF-PURCHASE
STRATEGIC PLANNING
INTERACTIVE MARKETING
GUERILLA MARKETING RESEARCH
WEBSITE DESIGN
MEDIA
OUT-OF HOME
MOBILE MARKETING
PUBLIC RELATIONS
category experience Airlines
Education
Health & Beauty Aids
Real Estate
Automotive
Electronics
Healthcare
Recruitment
Banking
Entertainment
Hospitality
Resorts
Beer, Liquor & Wine
Fashion
Insurance
Restaurants
Beverages
Fast Food
Legal Services
Retail
Biotech
Financial Services
Lotteries
Retirement
Boating
Footwear
Luxury Goods
Sporting Goods
Computers
Gaming & Casinos
Non-Profit
Tourism & Travel
Dot Com
Golf
Packaged Goods
Utilities
E-Commerce
Government
Paper Products
Youth Goods
let’s start a relationship Breaking up is hard to do, especially in a client-ad agency relationship. To help clients realize that it’s not them, it’s their ad agency, we created dearagency.com. Try it, you’ll like it.