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19 Daniel Hawes
CREATIVE / GRAPHIC DESIGN PORTFOLIO
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Daniel Hawes
ABOUT ME My name is Daniel Hawes, I’m a 29 year old creative designer living in London, UK. I studied Graphic Design at UCA Epsom and have since worked on a vast variety of design projects. I’m a jack of all trades; I can design for print and digital, I’ve worked on branding, marketing, logos, UX, visual merchandising, typography - I can even build a custom designed watch, but what’s most important is my passion for great design. I love to learn and expand my skills, and I’m always chasing the unbeatable satisfaction of creating beautiful work. This portfolio acts as a representation of my creativity - I’ve tried to add in some of my more recent favourite work that can demonstrate my wide variety of skills. I get my design inspiration from everywhere, and that inspiration is never ending. If you’d like to work with me, please get in touch! Email: Danfactory@outlook.com
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CONTENTS.
A COLLECTION OF MY WORK.
3-4 01/ CURIOUS BEANS 5-6 02/ ADVANCE GT APP / UX 7-8 03/ AUTOCRASH REBRAND 9-10 04/ STREETFIRE AUTO 11-12 05/ STREETFIRE AUTO II (CONT.) 13-14 06/ NIXON SOCIAL & MARKETING 15-16 07/ KDD86 POSTER DESIGN 17-18 08/ NIXON WATCH DESIGN 19-20 09/ NIXON (CONT.)
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CURIOUS BEANS.
REBRANDING / PACKAGING For this brief, I was asked to design a logo, brand identity, and design the packaging for the initial launch line of high quality coffee for a new home-grown brand, Eccentric Evann’s Curious Beans. As a lover of coffee, I was very excited to be a part of this project. The client wanted me to create a logo that had a modern take on the old early 1900’s invention style of design, and ensuring the design could be used on recycled packaging. The logo became a mix of this early, eccentric style, that had a distinct label feel to it. The logo was designed to be used both on lighter and black backgrounds, however, to ensure a bold contrast, the packaging featured a black label style background, with a simple colour palette to represent the type of coffee within each pouch; this really helps the packaging pop on the shelves and online stores among other coffee brands.
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ADVANCE GT.
APP / UX DESIGN The Advance GT app is a UX and design project in collaboration with a friend who runs a worldwide vehicle and part import service. We decided to create an app prototype that allows the user to search for rare and desireable parts in one location, rather than individually via the usual websites, such as AutoBacs, Yahoo! Japan etc; The app would search many different sources, usually in Japan, and show the results in one easy interface, and allowing the user to see the final cost without the complication of an expensive personal import service. The UI/UX had to be clean, engaging and appealing to the target user. The design is clean without being overly simple, making use of interactions and animations to create a more engaging experience, and is easy to read, use and navigate. The images to the right show various stages throughout the app. We researched via testing what clients want to see, their expectations and needs from the app, how easy they felt it to use and to find out what else we could add. Working on the project has been a great introduction to UX software, gaining me important initial skills to continue with UX design.
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The layout of the app has been designed to allow the user to search easily using the selected categories, or if they prefer, they can seach using the manual function. Bottom right you can see the app logo, which I designed to directly resemble a Japanse car number plate, something easily recognisable to the Japanese car enthusiast.
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AUTOCRASH.
LOGO / REBRANDING I was tasked with creating a new logo and rebranding a local accident repair and restoration garage, the owner of which decided the outdated design needed to be modernised to be more appealing to new clients. Autocrash has been serving Croydon for well over 40 years, and their branding needed to reflect their high quality of work. Their website layout also had to be easy to navigate and use. Bodyshops these days have very dynamic logos which promote the idea of high quality, efficient work, so the final design was much more in line with this. I paid special attention to the fontwork and cleanliness of the design in contrast to the old brand identity. The owner is a Volkswagen and Porsche enthusiast, so part of the brief was to incorporate this into the logo, which I achieved by designing a silhoutte that resembled a Porsche. The logo was to be simple yet bold, to modernise the garage’s image. The website was very basic, and had no visual value, so with the new logo, branding and colour scheme in mind, I created a new website interface prototype. The idea was to promote the idea of quality and accessability; I achieved this by using layout to make the most important details and selling points accessible without scrolling or clicking, maximising the chance of the garage being contacted, with a homepage bound customer review box to further impress potential clients. The project is currently ongoing and should be complete before Winter 2019.
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STREETFIRE AUTO.
PERSONAL DESIGN / BRANDING / PRODUCT Streetfire Auto is a personal brand project of which I’m currently building a variety of products to launch, aimed at the Japanese car culture enthusiast; one of the most prominent in the world. The brand started as a personal project to create my own club stickers, but became the beginnings of a brand when many others asked to buy stickers. I’ve always found Japanese design appealing in many styles, but the modern take on the 90’s street club style is something I’ve adopted for my brand both for it’s aesthetic quality and what it represent. This has allowed me to create a recogniseable brand identity whilst still exploring different designs and keeping inline with key trends. To the top right is an example of a club style t shirt, the ‘Mild Manners’ design, with inspiration taken from the rebellious ‘Bosozoku’ club style of Japan, with a contrasting tagline. On the bottom right are examples of ‘slap stickers’ - effectively a bumper style sticker from Japan, but of much higher quality, commonly used on car windows instead and built up in collections to showcase the owners club and car interests. I tend to use two styles; one, as seen in the ‘Bad influence’ design (top of the slap stickers featuring the dog illustration logo), which represents a classic Japanese light hearted style of design, and the other a more clean cut, refined design style.
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STREETFIRE AUTO II.
These are further examples of planned product from my personal Streetfire Auto brand project. Left shows the ‘Nagoya’ design, taking more inspiration from Japan’s 90’s style street club culture, used to produce a t shirt and rear windscreen cut vinyl, with insight to expand to hoodies and other outerwear, as well as smaller vinyls. Right is an example of the ‘Bad influence’ design engraved on a prototype universal, weighted gear knob. Laser engraved on aluminium by myself, availble in 8 colours.
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NIXON.
DESIGN / MARKETING / SOCIAL MEDIA CONTENT Whilst at Nixon I was also involved in the creation of marketing material, which included the creation and implementation of new marketing ideas and the design that accompanied them. One example shown above was of a Custom Watch Experience gift program that I devised and introduced to the workshops around the globe. This included the planning and pitching, research, design, training and launch. I also worked on a number of similar styled in-store campaigns. The bottom right page shows some of my work I either created or assisted/directed for production of material for social media and print etc.
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KDD86 POSTER.
COMMISSIONED ART / DESIGN This poster was commissioned by a client for his partner, to commemorate the aquisition of his dream car, the Toyota GT86. As someone who was already familair with my design work, he wanted me to create a poster for him that specifically showed the car in it’s original form, to the specification in which he bought it. A base vector was aquired, after which I designed numerous features of the car, as well as the colours, to accurately reflect his car. After this point I was asked to design a ‘KDD86’ logo based on the original GT86 logo to feature in the poster, and be used to create vinyls later on; you can see this logo at the top of the poster. The poster also features another ‘Streetfire Auto’ logo at the bottom, designed for this purpose and to be applied to the car after. The simple, clean style of the poster made it perfect for framing.
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NIXON WATCH DESIGN.
CUSTOM WATCH / CASEBACK DESIGN During my time at Nixon I enjoyed being a professional workshop manager and designer. This is a specialist craft that I spent years perfecting. I worked with a variety of clients, including public, celebreties and athletes, which has helped me become articulate when it comes to working with my clients. I was designing and building complete, one off design watches at my workshop in Covent Garden, working with clients to design their watch to specification using my design expertise, as well as creating caseback artwork and design and engraving it. The process requires a strong eye for product and graphic design. On the left you can see some examples of caseback designs I’ve made, along with a photo above of one of the band members from Nihils wearing one of my designed watches. The next spread shows some more of my work for Nixon, including signage and assets.
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NIXON.
CUSTOM DESIGNS The images to the right show more examples of my custom design work at Nixon. On the top left, a caseback design for a collaborative watch, and to the right, a personal watch caseback design for myself that echoes my Streetfire Auto brand logo. The top right shows a Custom Experience gift card that I designed and implemented into the company when I realised there was no gifting option in the workshops. I researched the needs for a gift card (including disclaimers and identification etc) and designed a card that was in line with the company’s branding. This was tweaked and the final shown at the top right. This design and programme was then distributed across the world to all the Nixon workshops, handled entirely by myself. The design is engraved on matte black stainless steel cards. The bottom right shows more caseback designs I created, for both marketing and client use. I created some regional London style casebacks as this was often requested by clients. The other casebacks were either designed for personal use or designed for display purposes in the workshop.
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Daniel Hawes
WANT TO CONTACT ME? Let’s chat! danfactory@outlook.com.