BA (Hons.) GRAPHIC DESIGN
LEVEL
Module Code
OUGD303
Module Title
FINAL MAJOR PROJECT
6
Outcomes 1
FINAL MAJOR PROJECT STATEMENT OF INTENT Name: Charlotte Riley Blog Address: c-riley0811@blogspot.com
Rationale ‘Driven by hand crafted type and image with interest in packaging, print and format’ Hand rendered type and image will give my work a more personal, hands-on quality and aims to give my portfolio a stronger, clearer direction. I have a keen interest in audience interaction with relatively simple products so I will investigate ways of folding and crafting, hence I will focus on a printed resolution. I will take on live/competition briefs that compliment my design practice as it will result in a ‘real’ piece of design with a reason/context; I will also undertake self initiated briefs to give me the opportunity to focus on specific subjects that I am interested in such as New York. My progression is aimed towards working freelance so an understanding of contexts where my work would be appropriate and what the client wants will be crucial, reinforcing the need for live/competition briefs. Subjects / Themes Music/Subcultures – Lyrics, packaging, pop and rock (and its many subgenres) Distribution – Print, crafting. Audience interaction - Tangible Photograph – Urban/rural. New York – Events, architecture, land marks. Humour – Subtlety. Words – Type as image, quotes, music/lyrics. Simplicity Crafting - Ways of folding
Design Disciplines / Creative Development Drawing skills/Illustration – Visualising ideas and resolving ideas. Photography – Generating images to use within work and documentation. Design for print – Preparing work for print i.e. colour and quality. Type design – Creative typefaces to be used in publication, promotion or packaging. Packaging design – Packaging for different products i.e. bottles to boxes. Hand crafting - Aesthetic quality. Practical Skills / Workshops – what, why and when? Photography – - Initial research and generating images to use within work – Used at early stages of the briefs. - Documentation – Throughout brief to show development of work. - Documentation (in a studio) – At the end of the brief to show any 3D pieces in a 2D format. Illustrator – - Digitally preparing large scale work for print - Towards the end of a brief when resolving it. Photoshop – - Digitally preparing work for packaging; putting the work onto a net – Towards the end of a brief. - Working with colour on hand crafted type and image – Throughout the brief to show visual investigation. Crafting – - Visual investigation of appropriate materials – Early, investigative stage of a brief. - Visual investigation of appropriate processess such as laser cutting or souly hand crafted – Early, investigative stage of a brief. - Resolving work to an appropriate standard – Towards the end of a brief.
Brief 1: New York
Deadline
28 Feb 2011
Rationale: An oppurtunity to take on a self initiated brief based on a key subject interest of mine. The focus will be on hand crafting and potentially photography. Brief 2: Body Shop - D&AD
Deadline
4 Mar 2011
Rationale: Competition brief to produce contemporary packaging for an actual brand. Enables me to research packaging suitable for the ethics of the brand for a range of products and see how my design practice can work on packaging. Brief 3: Ted Baker - YCN
Deadline
31 Mar 2011
Rationale: Competition brief to create a ‘irreverently british’ and humorous campaign. Allows me to look at innovative promotional ideas and apply my design practice to them; I will look at type and hand crafted imagery where appropriate.
Brief 4: Lyrics and Type
Deadline
(Ongoing)
Rationale: A self initiated, set of one day briefs to communicate lyrics, one of my key subjects, through hand rendered typography. Has the potential to be applied to products in order to expand the range and give the pieces more of a context. Brief 5: Puffin Children’s prize
Deadline
28 Feb 2011
Rationale: Relatively short competition brief to design a new book cover for James and the Giant Peach. It means I can explore type and image making for a young audience and a working with a pre-determined context. Contextual references / Designers / Studios / Companies (specific) Julien Vallee Sean Freeman Hattie Newman Skinny Ships (Richard Perez) Chrissie Macdonald Sagmeister
RESEARCH ACTIVITY: Collect typefaces.
Deadline Ongoing
Details Gather a range of typefaces to use as a reference/source material for any hand crafted type work I choose to do.
RESEARCH ACTIVITY: Contact
Deadline Ongoing
Details Contact as many designers as I can (in terms of getting replies) to get feedback on some work but also to use as potential case studies for Design Context brief - flatter them.
RESEARCH ACTIVITY: Gallery Visits
Deadline Easter
Details Visit galleries etc. to see a further potential context for my work. Look at how they price the prints that they sell, the quality of stock etc.
BIBLIOGRAPHY BOOKS / TEXTS - (Harvard Referenced) Perry, M (2007) Hand Job: a catalog of type, New York: Princeton Architectural Press Klanten, R. Hubner, M (eds) (2009) Tangible: high touch visuals, Germany: Die Gestalten Verlag Klanten, R (2009) Papercraft: design and art with paper, Berlin: Die Gestalten Verlag Walton, R (2008) The big book of illustration ideas 2, London: Collins Design Klanten, R (2009) Boxed and labelled: new approaches to packaging design, Berlin: Die Gestalten Verlag MAGAZINES / JOURNALS / ARTICLES – (include publication date and details) Digital arts, December 2010 ‘Learn to love drawing again’ Computer Arts and Computer Arts Projects Communication Arts Creative Review ON LINE REFERENCES / WEBSITES / ARTICLES (include specific urls) Design Work Life [ http://www.designworklife.com ] Lovely Package [ http://lovelypackage.com ] The Dieline [ http://www.thedieline.com ] Threadless graphic t-shirt designs [ http://www.threadless.com ] Society6 [ http://www.society6.com ] OTHER REFERENCE MATERIAL (Films, events, exhibitions, conferences)