The Beauty of Business

The Beauty of Business

A Definition of beauty

"the quality or qualities in a person or thing that gives pleasure to the senses or pleasurably exalts the mind or spirit"

Besides the beauty industry itself, which satisfies the sensory and visual aspects of feminine expression, "Beauty" is a word we don't usually associate with business. We do not typically use the language of grace and pleasure within the lexicon of commerce, which is more attuned to the language of profit, marketing, productivity and shareholder value. Yet, great beauty arises from the experience of creating a business and witnessing its impact.

With the theme of this edition, we explore what it means to experience beauty in the context of business and how women, in particular, can lend profound insight into what beauty is in its fullest expression.

If you have ever started a business or indeed are running one now, you will readily agree, I'm sure, that the entrepreneurial journey is truly a journey of self-growth and discovery. The metaphor of the butterfly, which so powerfully symbolises transformation, is a perfect representation for the seasoned, established woman entrepreneur who has found her voice, established her niche and is thriving by providing not only value to her clients, but impact to the wider world. The woman who has metaphorically unfurled her wings and gracefully "taken flight" into the unknown is a beautiful example of courage and wisdom combined.

She knows that the deep calling she feels to express and create, will not leave her - and if she does not follow her soul's path, she may long feel unfulfilled and a yearning for what might have been… The 'Self- Actualisation" many women seek can be found in the fullest expression of creativity and contribution through building and successfully steering an impactful business.

"True beauty is the flame of self-confidence that shines from the inside out" - B. Davenport.

As we grow and evolve in the face of adversity, and face a myriad of trials and tribulations to grow a business, the deep recognition that we have a survivor's heart to adapt and thrive is partly what sets us free. This beauty unleashed, is a soul liberated from fear and judgement.

The seeking of FREEDOM is one of the most motivating underlying reasons why many women start their businesses. Freedom in all aspects - of time, self-determination, choice, and creative and commercial expression. It is both an art and a science to achieve true freedom in these areas. Beauty is found in the journey to create these freedoms through business, in the opportunity to develop self-mastery and leadership, empower others in the process, and create deeply connected systems, teams, and communities.

As a coach and mentor, I'm an advocate for "powerful simplicity". There is beauty and genius in powerful simplicity - which allows the greatest energy and focus to be applied to the fewest number of areas, for the highest efficiency, impact and outcomes.

"Simplicity is the ultimate sophistication" (Leonardo Da Vinci) is one of my own guiding tenets - otherwise expressed as "doing less better" - which has become a mantra within the women's empowerment field.

To see a woman go from stressed and burned out, to focused, efficient and free is one of the most fulfilling aspects of my work and experience. To witness the personal and financial transformation of a woman and her business is the most empowering of all.

Over the years in my coaching work, many women entrepreneurs have shared the hidden secrets of their true circumstances with me. It may be feeling stuck in unhappy relationships, struggling to make ends meet and trying to break free of the financial burdens they bear. And many other issues. And so, the journey to becoming strong, resourceful and "successful" brings another interpretation to the connotation of beauty in business.

The individual empowerment journey is a rite of passage in itself. It can ultimately bring profound peace to the heart of a woman seeking her inner freedom - she who has truly faced herself and triumphed.

Many years ago, as I walked around the city centre in Cambridge, I recall the expression on the face of a graceful older lady as she walked past. She fully embodied peace. She was beauty itself in her serenity. I hold that vision for all women to feel the deeply grounded sense of peace, grace and self-trust - especially as entrepreneurs. No more burn-out and feeling frazzled.

As we explore beauty in the context of business, here is a checklist of things that will make your entrepreneurial life feel much more liberated and free:

Planning a schedule for each day/week and month that feels achievable and provides for ALL areas of your life. Delegating all that can be delegated! Reserve your energy for the most impactful and productive activities in your business. Establishing effective systems that allow you to build more efficiency and productivity into your work time. Understand how to leverage and scale your business.

Create a nurturing environment that feeds your creativity and lifts your soul. Fresh flowers, inspiring pictures, whatever is your favourite - bring a little extra "life" to your workspace, whether that's a solo home-space or a team office - make it fun and beautiful. Plan FUN - keep your energy high by having fun, being active and moving your body. Your money will flow when your vibration is HIGH. Get support and be surrounded by others who hold you high in your own personal mastery and self-leadership. Eat well, source your highest health as a foundation for your best performance in your days. Work your mindset daily and build your identity as the fulfilled entrepreneur you desire to be. Track and measure all that matters - especially time and money. Build habits that fortify your work and home life. Become committed, resilient and resourceful. Have rest and breaks to fuel your energy and creativity, and foster a culture of positivity around you.

"Your Vibe Attracts Your Tribe", and there is tremendous beauty in the sisterhood created by women in business who support and collaborate. Heal the "sister wound" and learn to lean into the spaces where like-minded women gather. Remember, "if the world is to be saved by the western woman", it is likely to happen in an atmosphere of fierce feminine collaboration.

Perhaps the most significant beauty is experienced in business, is through impact and contribution. The ability to be a catalyst for transformation in the lives of others, the wider community and the environment lies at the heart of the conscious capitalism movement.

The four guiding principles behind conscious capitalism include a higher purpose, stakeholder orientation of broader community, conscious leadership and conscious culture.

As conscious, visionary women, the desire to impact others, the wider world, animals and the environment is innate.

The highest and greatest BEAUTY of business is the service and transformation in the lives of those who are not yet able to enjoy the same levels of freedom and privileged living as ourselves. To be able to restore, protect and contribute where it is needed most, is a blessed thing. There is immense beauty in guiding others to create the freedoms of time and money beyond their wildest imagination. How sacredly delightful it is witnessing the growth and confidence in your colleagues as they rise with you.

Beauty in business is creating a LEGACY that impacts the future and knowing that you have made a difference, no matter how small it seems. Even one life change can influence the destiny of an entire community. Follow our journey as we explore the ever-expanding contexts of conscious capitalism over the coming months.

If you would love to be supported by a conscious, spiritual professional coach and mentor, Dawn, connect with her via dawn@dawngrossart.com and explore how spiritually based business and personal coaching will impact your experience, results and financial performance.

Dawn Grossart FCIM, Chartered Marketer and Transformational Coach

Transformational Business Coach & Women’s Financial Freedom Mentor

After a career in global corporate industry launching and leading projects of over £50m, Dawn has spent 15 years empowering women’s freedom and fulfilment as a personal empowerment coach, business coach and leadership mentor.

She has helped thousands of women to create change and establish a path to financial independence.

Her greatest passion now is helping others to create their best life - especially helping them build confidence, self-esteem AND become financially generative with ease.

Her unique blend of skills and experience help women change their relationship with time, money and themselves and pave the way to happiness and success on the path of their choosing.

She has hosted many successful thought leaders and world authorities from the personal development world in her online events and is committed to leading women to new heights in personal and financial freedom.

With over a decade in the corporate world as a senior marketing professional, managing £multimillion global brands and projects, she brings both business acumen and transformational leadership skills together to support women entrepreneurs in creating impactful marketing and a resilient, success-oriented mindset.

Her greatest passion is helping women (and men) to establish new ways to generate 100% passive income in a post-Covid economy, which facilitates greater personal autonomy and true-time freedom.

https://dawngrossart.com/