Hello Retail 365 Launch Issue, October 2021

Page 27

B R I C K - A N D - M O R TA R D I G I TA L R E B O O T

Should you try Instagram Reels?

them again as Reels and the watermark could make your video less likely to be seen on the Reels tab.

YES! This is the year for trying new things. Reels are a good way to engage your followers and for potential customers to discover you. Best practice is to post your reel on your feed and then share it in your Instagram Stories for more views. There’s also a tab at the bottom of Instagram’s home page where users can scroll through trending Reels and find yours.

How often should I post a Reel? Your social media strategy should be planned out in advance. Consistent posting will increase your followers and keep them engaged. The more Reels you share, the better the chances of achieving these things. Make sure you have substantial content and avoid sharing a Reel with no purpose. 

Should I post my TikTok videos on Instagram Reels? NO! Let TikTok videos live on TikTok. You can’t remove the branding when you post

Hello Retail 365 created these convenient content ideas for you to reel in more sales:

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Shop tour or window display tour

Behind the scenes making of your product

The different stages of setting up a merchandise display

Unboxing new merchandise

Fashion brand try-ons

How-to cooking demo with food products

Best ways to style jewellery

In-store event set-up

Sale preview

Assembling a gift basket with themed products

Address your FAQs

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