overview and leadership

Before coming together to form Hemline in 2003, owners Cynthia Saatkamp and Kelley Morice oversaw the marketing department of one of Memphis’ largest agencies. There they managed the marketing for multiple divisions of Smith & Nephew Orthopaedics and International Paper, among others, as well as worked to bring the city’s NBA team, the Memphis Grizzlies, to town and build season ticket audiences for the organization.

Based on this experience, the partners built an agency grounded in solid marketing skills and research-based creative solutions. The team includes specialists in social media, web design, graphic design and illustration, photography, videography, public relations, branding, marketing and media management. Unlike some agencies that assign one person to one task all the time, the teams at Hemline work collaboratively and share expertise to achieve excellent results in the least amount of time. Each partner also plays an active role in the work of our clients.

Cynthia Saatkamp represents the crossroads of Southern charm and sophisticated, strategic thinking. For Hemline, she fills both roles. With more than 25 years’ experience—and our resident MBA, Memphis Business Journal 40 Under 40, American Advertising Federation Marketing Professional of the Year and Inside Memphis Business Power Player 10 years running—she’s served clients in nearly every major business sector, focusing on product launch, corporate strategy and branding.

Cynthia received a bachelor’s degree in marketing from the University of Mississippi and an MBA in marketing from the University of Memphis. Key client experience includes the Memphis Grizzlies, International Paper, Smith & Nephew, Ballet Memphis, ArmorAll, Church Health, Autozone and FedEx.

earned her stripes in the corporate world before trading sides to join the advertising agency arena. Kelley works closely with her clients, using her keen sense of observation and nearly 30 years of industry experience to question, lead and advise clients in an effort to reach their goals and expectations. She received her undergraduate degree in journalism with an emphasis in public relations from the University of Memphis. She is a graduate of the Leadership Academy’s Leadership Intensive and a recipient of the American Advertising Federation’s Ad Woman of the Year. Key client experience includes First Horizon, Memphis Zoo, LEO Events, Smith & Nephew, Church Health and Hilton Worldwide.

MEET UP. MIX UP.

Year two brings champion results

Put less emphasis on pushing through and more on perking up.

Meet with Purpose by Hilton delivers menu and activity packages that are easy to implement yet proven to make a big impact on your attendees’ overall experience. Because surveys show that when you give your attendees more of what they want—fun, fulfilling activities—they’ll give you more in return. More focus. More participation. More engagement.

Visit meetwithpurpose.com to explore our packages—and bring more WOW to your next meeting.

WHEN YOU SEE YOUR ATTENDEES AS PEOPLE MORE THAN PARTICIPANTS, YOU SEE BETTER RESULTS.

No doubt, technology has changed the meetings and events landscape. Even choosing to meet has been affected by these advances. With the advent of affordable video teleconferencing, file-sharing programs and the everpopular webinar, executives now have easy-to-activate options at their fingertips to replace the traditional face-to-face meeting.

Not so fast. Seeing is believing.

Though we’re easily and virtually connected all the time, we still crave real connections with real people. It’s hardwired into our DNA to share and belong and experience good things together—in both work and play. A Conventions 2020 report reinforces this belief. 76 percent of respondents say their primary motivation to attend events is networking—over content, interaction and use of technology. Getting below the surface. Elevating the experience.

Today, most meeting planners are going beyond the usual icebreakers or networking opportunities and looking for new ways to WOW their attendees.

According to findings in IACC’s “Meeting Room of the Future,” 75 percent of meeting planners surveyed say their role involves more “experience creation” than it did just two or five years ago. Hilton is helping to lead this movement and making it more effortless at the same time. Meet with Purpose offers ready-made, experience-driven menus that are simple to execute yet leave a lasting impression long after the closing ceremony.

Personal life meets work life.

Programs like Yoga & Yogurt and Puppies & Ice Cream incorporate social-sharing opportunities into “reallife” experiences that spark genuine connections. For example, attendees who just met over coffee and then learn Vinyasa together share “real” moments. Or holding a fluffy puppy after a long day of intense training releases tension and provides a truly heartwarming experience for participants.

Ultimately, these shared experiences promote bonding and instill affinity for the meeting, as well as the host company or organization. For planners, this

According to a global survey of meeting attendees, more than half who consider themselves active and healthy in their daily lives admit they don’t maintain this routine when on the road Among the U.S. respondents...