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Statistics & Executive summary - Nikonians.org
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1.
Online Advertising 1. Introduction 2. Facts and figures 3. Advertising Zones
2.
Corporate Partnership 1. Gold Partnership 2. Platinum Partnership 3. Gold Partnership lite 4. Sponsored Forum 5. Competence Forum
3.
Magazines & Newsletter 1. Newsletter Ad 2. eZine Ad 3. Advertorial
4.
Podcasts 1. Nikonians “ Newsflash“ 2. Nikonians “ Image Doctors“ Specifications 1. Specifications Contact information 1. Contact information
5. 6.
Advertising
Nikonians – the online community for Nikon photographers
Nikonians is an information waterhole of specialists, driving purchasing decisions not only among their peers, but also the newcomers who have learned to rely on their valuable advice. We give you access to an affluent group of “prosumers”; photographers and imaging professionals.
Our demographic core membership is composed of photographers with strong brand loyalty traits, advanced photography skills and above average income. Our advertising clients are benefiting from the ability to tap into this focused group of potential customers. As a top tier reference site, hosting material such as white papers and hands-on reviews by trusted senior members, we strengthen brand-awareness and build further product interest. Our hard earned reputation as specialists with in-depth product knowledge has helped build trust between consumers and a large variety of photography product brands, retailers and manufacturers. Our members consistently respond to frequent in-house informal quality control surveys with comments reflecting their appreciation for receiving this advice in a friendly and courteous manner. As such, the affinity site Nikonians is a referenceclass peer group, referred to by many other photographers and sites. Resulting branding effects are stronger and more lasting than those achieved through less focused brand generic websites.
Exclusiv Acces to potential customers:
Exclusive access to potential customers: Over 300,000 members worldwide, 10 million page views per month, seven different marketing channels providing exclusive access to a highly focused clientele – just three reasons, why advertising with Nikonians® is your way to success. Our members are “prosumers”: The average Nikonian uses DSLR cameras, is 45 years old, male, of high education level, earns $67,000 per year and spends more than $3,800 per year for his passion. 54 percent of our members say, that Nikonians directly influenced their buying decisions. If you want the most out of your money, become a Corporate Partner of Nikonians, like Epson, Tamron, BergerBros. andACDSee. We can help you to push your marketing and sales activities in the photography and imaging world. As a high-quality affinity group, we can also help you with market research.
Facts and Figures The Nikonians community has over 250,000 members, spread over 160 countries. An average of 60,000 photographers visit us every day, (unique) totalling over 1,4 million visitors per month. We deliver aprox. 12 million banner impressions every month.
Visitors per continent. Average of 60,000 visitors per day.
continent North America South America Europe Asia Africa Oceanic
visitor 53,00% 1,00% 36,00% 5,00% 1,00% 4,00%
North America South America Facts and Figures
Europe Asia Africa Oceanic
How our Members rate themselves Beginners Intermediate Advanced Semi-Pro Pro
12% 35% 10% How our Members rate themselves
15%
28%
Our members are “prosumers”: The average Nikonian uses DSLR cameras, is 45 years old, male, of high education level, earns $67,000 per year and spends more than $3,800 per year for his passion. 54 percent of our members say, that Nikonians directly influenced their buying decisions.
Regional Coverage
North America
Civil Status (average maried)
South America Europe 5%
1% 4%
Never married
Asia Africa
36%
Married
23%
Oceanic
7%
Seperated
1%
Divorced
1%
Widowed Facts
and Figures2
53% 68%
1%
Gender
Nikonians influenced purchases Males
Female; 6%
Yes
Female
No 46%
54% Males; 94%
Age (average 45) 2%
10%
Main Media
4%
Digital
Film; 8%
18‐21
9%
Film
22‐25 26‐30
23%
31‐40 41‐50 25%
Facts and Figures3
51‐60 60‐
Digital; 92%
27%
Photos Per Month (average 450)
Education (average 4‐Year College)
Less than 100
Less than High School High School
33%
10%
Some College
9%
100‐500
18%
500‐1000 More than 1000
2‐Year College Associate 4‐Year College Bachelor Master Degree 19%
19%
Professional Degree 8%
1%
6%
5%
21%
Doctoral Degree 51%
Photo Gear Expenditures ‐ Last 12 Months (average $3,335)
Anual Houshold Income (average $91,463)
less than $1,000
29%
$1,000‐$2,000
28%
6%
19%
$2,000‐$4,000
Under $10,000 4%
4%
$10,000 ‐ $19,999 5%
$4,000‐$6,000 13%
Facts and Figures4
6%
above $ 20,000 1% 1%
7%
$10,000‐$15,000 $15,000‐$20,000
$20,000 ‐ $29,999 $30,000 ‐ $39,999
$6,000‐$8,000 $8,000‐$10,000
4%
16%
6%
7%
21% 7%
7%
$40,000 ‐ $49,999 $50,000 ‐ $59,999 $60,000 ‐ $69,999
7%
$70,000 ‐ $79,999 $80,000 ‐ $89,999
2%
Annual Personal Income (average $67,335)
Consumable Purchases ‐ Last 12 Months (average $ 419)
Under $10,000 9%
9%
$10,000 ‐ $19,999 6%
12%
7%
5% 9%
6% 7%
12% 8%
52%
$20,000 ‐ $29,999
Less than $100
$30,000 ‐ $39,999
$100 ‐ $500
$40,000 ‐ $49,999
$500 ‐ $1,000 16%
$50,000 ‐ $59,999 $60,000 ‐ $69,999
4%
$70,000 ‐ $79,999 10%
$80,000 ‐ $89,999 $90,000 ‐ $99,999
26%
1% 1%
$1,000 ‐ $2,000 $2,000 ‐ $3,000 over $3,000
Be where the customer is
Central to any good advertising campaign is the ability to reach potential customers effectively through multiple channels. Our 250,000 members and 60,000 visitors daily can be targeted through these communication channels: • Online Advertising (various banners, Sponsored Links) • Rewards Program (add value to the Nikonians Membership) • Sponsored Forum (Forum named according to your preferences) • Competence Forum (Get in touch with your customers) • Electronic Magazine “The Nikonian” (PDF file) • Newsletter (eMails, bi-weekly) • Podcasts (2 different radio shows in MP3 and MP4 format) • News Blog (with RRS Feed)* • Workshops (offline education)* • Reviews (written by skilled members of our team)* (* only available for Corporate Partners) We provide these nine ways to show our visitors and members the gain they get from your products and services. You are present but not pushy. Branding, product placement, direct feedback from your market and customer behavioural data – more than any printed ad can make. Online advertising is growing for good reasons: It is more than just showing a product or brand, the prospective buyer can interact, learn more about the brand or product, get in contact with you and even buy instantly in your online shop. You get more for your budget.
Nikonians Leaderboard 728x90 in the Forum.
Banner Position Forum
Nikonians Skyscraper 120x600 in the Forum
Nikonians Rectangle 300x250 Only available in our Nikonians articles
Nikonians Fullbanner 468x60 Available in the Forum and the editing section
Banner Position Article & Footer
Banner & Button on the main page available exclusively for partners
Banner Position Main Page
Sponsored Link at the main page. Price per month.
Corpor ate Partner ship
Our understanding of a partnership The Nikonians® reputation as an influential worldwide community for Nikon photographers was gained by accepting challenges. These challenges included a dedication to providing our members the latest in photographic and digital imaging news, techniques and ideas in a friendly and professional manner. We have found that with many of our most successful partnerships, this has also been a common bond. Partnerships are something special for us. They create trust and mean more than just advertising with our members and visitors. Since you are helping us – we want to do more for you than just place your advertising. You get exclusive access to our podcasts, eZine and the Nikonians homepage. You also get access to our contests and member campaigns. You can help us as the community grows - and receive both business and credibility benefits as a result.
Why you should become a Corporate Partner with Nikonians • Carefree advertising for one year • Notable rebates compared to single services • Additional services that are only available for Corporate Partners • Our commitment, a partnership is more than what is written down on paper • Proven success, acknowledged by our previous partners
Gol d Par tne rsh ip
This partnership includes: • Your logo (including link) displayed on our main page (no impression limit!)* • A Leaderboard Banner on our main page* • Your company named as the sponsor of two of our podcasts* • Access to our ANPAT (Annual Nikonians Photo Adventure Trip), please ask for details* • Half a page advertising in every issue of our magazine “ The Nikonian“ •A Rectangle Banner in resource pages (20,000 impressions per month) •A Leaderboard Banner in our forums (200,000 impressions per month) • 6 Text Ads in our regular Nikonians Newsletter • 2 White Papers with information on your products in our Reference Library* • Your logo displayed in our Nikonians iPhone apps* •10% rebate on every additional advertising you book *Exclusively for partners
Plati num Partn ershi p
This partnership includes: • Your logo (including link) displayed on our main page (no impression limit!)* •A Leaderboard Banner on our main page* •Your company named as the sponsor of three of our podcasts* •Access to our ANPAT (Annual Nikonians Photo Adventure Trip), please ask for details* •A full page advertising in every issue of our magazine “ The Nikonian“ •A Rectangle Banner in resource pages (30,000 impressions per month!) •A Leaderboard Banner in our forums (300,000 impressions per month!) •12 Text Ads in our regular Nikonians Newsletter •4 White Papers with information on your products in our Reference Library* • Your logo displayed in our Nikonians iPhone apps* •15% rebate on every additional advertising you book •One of your product brochures gets sent with every delivery of the PhotoProShop* *Exclusively for partners
Gol d Par tne rsh ip Lit e
This partnership includes: • Your logo (including link) displayed on our main page (no impression limit!)* • A Leaderboard Banner on our main page* • Half a page advertising in two issues of our magazine “ The Nikonian“ •A Rectangle Banner in resource pages (10,000 impressions per month) •A Leaderboard Banner in our forums (100,000 impressions per month) • 4 Text Ads in our regular Nikonians Newsletter •Your logo displayed in our Nikonians iPhone apps* •10% rebate on every additional advertising you book *Exclusively for partners
The perfect instrument for strong branding effect without being intrusive. This partnership includes: • Image making Forum named after your Product / Company * • Forum mentioned on the main page with link * • Exclusive Leaderboard and Fullbanner in sponsored Forum (No impression Limit !) * • Your Company named as the sponsor of two of our podcasts • Leaderboard in all Forums (50.000 Impressions per month) • Your logo displayed in our Nikonians iPhone apps* • 2 White papers with information on your products in Reference Library * • 10% rebate on every additional advertising you book *Exclusively for partners
Spon sore d Foru m
Get in touch with your customers through a dedicated channel where the number of potential, daily contacts generated is very high. You show your competence in a certain product or service area on top of the strong Nikonians platform. This partnership includes: • Competence Forum named according to your Preference * • You provide competent moderation and we provide the audience * •Your logo (including link) displayed on our main page (no impression limit!)* • Guaranteed coverage in our news Channels, Blog, Newsletter and Podcasts * • Leaderboard Banner in our forums (50,000 impressions per month) • Your company named as the sponsor of one of our podcasts* • Your logo displayed in our Nikonians iPhone apps* • 10% rebate on every additional advertising you book *Exclusively for partners
Compe tence Forum
Beside display advertising oppertunities Nikonians .org provides you with additional high potential channels. Newsletter Our bi‐weekly “Nikonians Newsletter” has over 85,000 subscribers.
Newsletter Ad Ad
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Size Picture 120x150 or 150x120 pixel plus50 words plus headline plus link to your website. If you reduce your graphic to the 120x150 or 150x120 pixel viewing size you may find certain fine detailed lettering may be too hard to read. In such a case, you may want to consider using your company or organization or product logo instead.
Ezine Our electronic magazine (eZine) “The Nikonian” has an average of 140,000 downloads per month and is published four times a year.
eZine Ad Ad
Size
Full Page
270x190
Half Page
135x165
Third Page
90x165
Technical information Please submit as 300 dpi JPG in sRGB mode. Please do not send PDF files. We also need the url the ad should point to.
Ma gaz ine & Tex tua l ads
Advertorial
The benefits of advertorials: The editorial look and feel of the advertorial conveys a high level of authenticity and the readers/users will be presented with the information in the editorial environment they are familiar with. We offer advertorials in our Nikonians magazine „Nikonian“ and in our online article section. Advertorials are individually designed, matching the look and feel of the Nikonians eZine and online Article section and will be labeled as “ADVERTISEMENT”.
Left : One page ad eZine Right: One page ad onlinee
Advertorial Ad
Technical information
Half Page One Page
eZine
eZine & online
Per eZine page we publish up to 700 words plus one picture.Online articles will stay online and will not expire.
Two Pages You can deliver finalized print advertorials to us and we will check whether they comply with our guidelines and can be implemented as delivered. Alternatively, we can design the advertorial for you. All we require is your press material and pictures delivered two weeks prio to the release. Of course the final advertorial will be agreed with the you.
Take advantage of two very well focused podcasts. Each reaching a GRP of 100.
We provide this two podcast formats: Podcast “Nikonians Newsflash” Frequency: bi‐weekly Listeners: 12,000 Your company is mentioned as the sponsor of the episode at the beginning and the end of the podcast. We can either read your message or run a commercial file provided by you. Also a link to your pages will be provided.
Podcast “The Image Doctors” Frequency: bi‐weekly Listeners: 25,000 Your company is mentioned as the sponsor of the episode at the beginning and the end of the podcast. We can either read your message or run a commercial file provided by you. Also a link to your pages will be provided.
Podc asts
Testimo nials
"We have been working for several years with Nikonians in order to promote our DxO Optics Pro, a software for digital image enhancement.
"We share the passion for photography with the members and the team of Nikonians and it makes us proud to be their color management partner.
The friendly and flexible team has helped us to build campaigns to put our software forward. These have shown their results.“
We are very happy with this partnership, giving a passionate community the best color possible.“
"Our successful relationship is fundamental as it coincides with the establishment of HP inkjet printing as a new alternative to developing fine art prints. It has been important to interact with Nikonians so that, together, we may broaden the potential of photography in this new ‘digital’ age.“
Christoph Gamper, General Manager EMEA, Datacolor AG
Bernd Weick, Business Development Manager Hewlett Packard
Charlotte Poul, eMarketing Project Manager, DxO Labs
"We've been advertising on the Nikonians site for several years now and these ads have consistently provided us with much better than average hits & purchases.
"Advertising in Nikonians has been a very effective way for us to reach a large number of avid photo-graphers who want to know about unique, innovative, and fun new products.“
"We have achieved excellent results on our campaigns running at the Nikonians community and we are looking forward to continue this cooperation.“
We also advertise on other similar web sites but they don't provide anywhere near the response we get from Nikonians.“
Sam Pardue, Owner, Lensbabies
Ditte Maria Kirkegaard, eShop Sales Manager, Phase One
Bert Sirkin, Owner, PhotoBert
Contact Information
Nikonians North America Inc.
Nikonians EMEA Ltd.
2323 Bainbridge, Bldg A Suite #115 Kenner, LA 70062 USA
Doeggingerstrasse. 1 78183 Huefingen Germany
Hendric Schneider Consultant Media and Communications North America & EMEA Email: hendric.schneider@nikonians.org Phone: 0049-771-897 68 49 Fax: 0049-771-89 76 878 Skype: hendric-nikonians
Terms and Conditions All prices are in USD ($) or Euro (â‚Ź) excluding VAT. In the European Union (EU) please add 19% VAT. You may want to send us your VAT Identification Number so that we do not need to charge the VAT. Minimum order $ 1,200 or 1.000,- Euro.
Please understand that we insist on full pre-payments. We accept bank transfers and major credit cards.
Display Advertising Zones Location
Location Link
Position
Format
Size
Forum Galleries Resources Forum Forum Blog Blog Resources Resources Forum
http://www.nikonians.org/forums http://images.nikonians.org/galleries/index.php http://www.nikonians.org/html/resources/ http://www.nikonians.org/forums http://www.nikonians.org/forums http://blog.nikonians.org/ http://blog.nikonians.org/ http://www.nikonians.org/html/resources/ http://www.nikonians.org/html/resources/ http://www.nikonians.org/forums
Top Top Mid Side Top Side Bottom Top Side Side Bottom Side Top Footer
Leaderboard Leaderboard Rectangle Skyscraper Skyscraper Leaderboard Skyscraper Skyscraper Skyscraper cvc
728x90 728x90 300x250 120x600 120x601 728x90 120x600 120x600 120x600 468x60
We accept JPG, GIF, SWF less than 30 KB. If you send flash files, please make sure the target is set to „_blank“ and the link is included. For JPG and GIF files please remember to provide the link to your page. eZine Ad
Full page Half page Third page
270 x 190 135 x 165 90 x 165
mm mm mm
Please submit as 300 dpi JPG in sRGB mode, Please do not send PDF files. We also need The URL the ad should point to.
Sponsored Link
Text-only, first line 25 characters (bold), second line 30 characters, plus URL to your page.
Newsletter Ad
Picture 120x150 or 150x120 pixel plus50 words plus headline plus link to your website.
Specifications If you reduce your graphic to the 120x150 or 150x120 pixel viewing size you may find certain fine detailed lettering may be too hard to read. In such a case, you
may want to consider using your company or organization or product logo instead.
Podcast
Various jingle lengths in MP3 supported. Important: As URLs are spoken, make sure they are easy to pronounce.
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