SAILING MEDIA INFORMATION 2014
Areas covered will include:
The independent business companion to professional sailing The world of professional sailing is a complex one, featuring myriad events and disciplines, huge technical challenges, big money, a selection of the world’s most glamorous locations and some of the toughest challenges in sport. Either in-port or out at sea, there are also serious commercial challenges facing all the major competitions and teams in a sport which relies on sponsorship. The Black Book of Sailing, published this September, is your guide to the commercial side of a sport which has always attracted major brands and major investments but increasingly faces a fight to do so. Featuring opinion, analysis and statistics from all the major events and series – the
America’s Cup, Volvo Ocean Race, Clipper Round the World Yacht Race, Extreme Sailing, World Match Racing Tour, IMOCA and more – the Black Book of Sailing will be an unrivalled business companion for those already investing in sailing and those thinking about doing so. A publication from the creators of the Black Book, the independent business guide to the Formula One world championship – now in its tenth year – the Black Book of Sailing will also feature a guide to the destinations using sailing to drive tourism and business, a dedicated lifestyle section focusing on sailing’s high-end values, and a contacts directory designed to put you in touch with the sport’s powerbrokers.
• • • • • • • • • • • •
Sailing sponsorship Olympic sailing Sailing financing and investment Yacht technology and design Corporate hospitality The business of luxury yacht charter The business directory of sailing Constructors and manufacturers Environmental sustainability Broadcasting and media Competitions and competitors Industry suppliers
GLOBAL CIRCULATION & READERSHIP 2014
AUDIENCE BY TYPE 56%
Paid Subscriber/ Partner copies
26%
VIP distribution to key industry figures
12%
VIP hospitality/event copies
6%
Controlled copies for retail
• The Black Book of Sailing, will distributed to a specific and targeted audience for the industry.
Distribution areas will include: • • • • • • • • • • •
Paid for subscribers to SportsPro Magazine Paid for subscribers to the Black Book The International Sailing Federation (ISAF) centrally, as well as all 133 member national authorities, committee members, continental members, affiliate members and events All major competitive sailing rights holders and participating teams globally (VOR, EXSS, AWMRT, ACWS, etc) The world’s top luxury marinas Major sports sponsors/brands and sports management agencies globally Partners of the major sailing races worldwide High net worth individuals affiliated with Sailing and the yachting industry Distributed at various premier sailing and international B2C luxury boat shows including: - Singapore, Dubai, Dusseldorf, Fort Lauderdale, Southampton/London, Kiel Week, Heineken Regatta Distribution at the World Yacht Racing Forum 2014 Distribution at the Yacht Racing Design and Technology Symposium 2014
AUDIENCE BY REGION 39%
Europe
17%
Asia/Pacific
16%
UK only
15%
Middle East
9%
North America
4%
Central/South America
AUDIENCE BY SECTOR 28%
Sponsors, brands & agencies
19%
Teams & Race Rights Holders
16%
Industry events and hospitality
11%
Regional Sports Governance
10%
Media and Broadcasting
8%
Governing bodies
4%
Yachting and Sailing suppliers
4%
Other
*All copies are based on 5,000 Copies being distributed and are accurate as of June 2014
DISTRIBUTION PARTNERSHIPS “SportsPro Magazine has been a very successful platform for communicating the unique nature of the Clipper Round the World Yacht Race to a global and highly influential sports sponsorship audience. The professionalism and responsiveness of the advertising and editorial teams is exceptional.” Jonathan Levy, Director of Business Development, Clipper Ventures
“SportsPro is an in-depth, informative read every month, and its online output is second to none. It’s an invaluable tool for those of us in the sports sponsorship industry.” Tim Ellerton, Global Sponsorship Manager, Heineken International
As part of the SportsPro’s position within the industry, as well as the Black Book’s development as the ultimate reference tool for sports, we are proud to have partnerships with the following races, conferences and events: ISAF Special Events Races:
Other Major Races:
Conference partners:
Hospitality Partners:
FEATURES & CONTENTS Section 1: The Power List
Section 3: Statistics
The Power25: sailing’s most powerful people, ranked and introduced.
Fully up-to-date and essential statistics, plus a 2013/14 race calendar.
Section 2: Events and Properties
Section 4: Contacts Directory
Your business guide to the main sailing events, properties and competitions, featuring:
An extensive contacts section, designed to put you in touch with the events, teams, sponsors and suppliers that make sailing tick.
• A merica’s Cup/America’s Cup World Series • Volvo Ocean Race • Clipper Round the World Yacht Race • IMOCA/Vendee Globe/Velux 5 Oceans • Extreme Sailing Series • World Match Racing Tour • ISAF Sailing World Cup/ISAF Sailing World Championship • National teams and federations Each includes an introduction and history, plus dedicated commercial, technical, broadcast and venue sections.
Section 5: Luxury A focus on the exclusive lifestyle that comes with living in the sailing world.
Other topics include: • • • • • •
Financing and investment Luxury travel Prestige Destinations VIP hospitality Yacht charter Prestige brands
RATECARD & SPECIFICATIONS
Previous Partners
ADVERTISING RATECARD Premium Inside Front Cover: Inside Back Cover: Back Cover:
Sterling £8,495 £7,495 £9,495
US Dollars $13,295 $11,695 $14,500
Euros €10,995 €9,295 €11,200
Standard Double Page Spread: Opening Spread: Full Page: Half Page:
Sterling £5,495 £7,495 £3,995 £2,495
US Dollars $8,595 €8,795 $6,250 $3,900
Euros €6,450 $11,695 €4,695 €2,945
BESPOKE PACKAGES Bespoke packages combining advertising, bookmarks, inserts, belly-bands, advertorial and online advertising are available. Please enquire directly for a tailored quote.
KEY DATES Copy deadline: Late August 2014 Published: Early September 2014
“SportsPro have been very good at integrating their magazine, website and social content to ensure we’re always up to speed with the latest news, insight and comment in the sport industry.” Gordon Lott, Former Head of Olympic Marketing & Group Sponsorship, Lloyds Banking Group
New England Boatworks
SPONSORSHIP OPPORTUNITIES Headline sponsorship
Silver sponsorship
Exclusive headline sponsor status positioned as “in association with” throughout The Black Book, including:
• Y our brand/logo on Editor’s introduction alongside Headline Sponsor • Exclusive sponsor to the chosen section (subject to availability) • Exclusive branding on the top right hand side of every spread within the section • Exclusive branding on the introduction page of the section • Exclusive 1 page Editorial Introduction to the section/ Thought Leader by the section sponsor • Double page spread of Content/ Advertisement within The Sailing Black Book • Online branding across the new Sailing Black Book website (soon to be launched) and SportsProMedia. com • Up to 250 Books mailed to a supplied database of your choice • A digital version in *pdf format of The Black Book for your own online marketing • Opportunity to join the Black Book advisory committee
• Y our brand/logo exclusively on the front cover, on introduction and foreword, and in the footer of every page of The Black Book • Welcome note as Headline Sponsor within the Editor’s introduction • Official editorial foreword (1 page) from your CEO / Chairman • Feature length editorial interview (3-4 pages) as Headline Sponsor • Premium back-cover advertisement position • Double page spread advertisement within The Black Book • Exclusive branding across the Carrier sheet (b&w) when The Black Book is mailed • Online branding across the new Sailing Black Book website (soon to be launched) and SportsProMedia.com • U p to 500 books mailed to a supplied database of your choice (or delivered to one address) with your covering letter • A digital version in *pdf format of The Black Book for your own online marketing • Opportunity to join the Black Book advisory committee Cost: Sterling: US Dollars: Euros:
£17,995 $27,900 €21,000
Cost: Sterling: US Dollars: Euros:
£10,495 $16,200 €12,400
“SportsPro is an essential read every month. It provides valuable insights to what is happening in the business of sports worldwide. I do look forward to SportsPro being there with us and see them continue to provide their wideranging focus and in-depth articles.� Paul Meulendijk, Vice President and Head of Sponsorship, MasterCard Europe
The Sailing Black Book is produced by SportsPro Media Ltd, part of the Henley Media Group
5 Prescot Street, London E1 8PA, UK Tel: +44 (0)207 871 0123 | Email: info@sailingblackbook.com | Web: www.sailingblackbook.com | ISSN Number : 2045-7472