No matter how lofty the design goal, at the root, good design should have a relatable human element that enhances our connection with the visual world. With a highly adaptable style and a signature edginess, I prize originality and concept above all else to craft design projects that are truly meaningful and timeless. Website: mhenningcreative.com Behance: https://www.behance.net/michellehenning
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GAUFRES & GOODS Identity Rebranding
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KING OSCAR
CO NTE NT
Sardine Ad Campaign
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NOTER Interactive Design
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FUNYUNS Ad Campaign
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TABBY CAT Branding and Packaging
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WOOLY’S MOUNTAIN Edutainment App for Kids
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PORTFOLIO AND BEYOND Poster Design & Illustration
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UNCHARTED Music Television Branding
GAUFRES & GOODS
Restaurant Identity Rebranding A family restaurant serving both Polish and Greek cuisine located in historic downtown St. Augustine needed an identity refresh after many years in business. To appeal to locals of St. Augustine, the idea was to reestablish Gaufres & Goods as a familiar, traditional, and authentic source of home-cooked food while keeping the appeal fresh and light. Sketches of menu ingredients adorn the margins much as traditional floral patterns adorn hemlines and borders in Poland. The simple white and blue dichotomy further streamlines the unique variety found at Gaufres & Goods and makes for a cohesive unit despite unexpected juxtaposition of gyros and pierogies.
The new logo features clean European type set between boldly parallel lines, signalling an updated take on traditions, while the small diamond embellishments and blue color root the establishment to Greek heritage.
MENU DETAIL
BUSINESS CARD
Heavier paper weight and textures lend themselves to building Gaufres’ credibility as a time-tested eatery on one of the oldest streets in the coastal city.
Coasters with whimsical fruit sketches will feature humorous definitions to play off the word Gaufres, which may be foreign to many.
WEBSITE
Perhaps one of the most crucial points of the redesign is the development of a web presence. Photography would maintain a soft filtered, bright daylight, with a white and blue wash.
KING OSCAR SARDINES
Ad Campaign The main objective of the campaign is to bring awareness of King Oscar’s long, uniquely Norwegian royal heritage to existing sardine-eaters. A coupon incentive will be offered for taking a personality quiz through social media and a branded microsite for the campaign. Through a lighthearted “personality quiz,” sardine-eaters will be matched with a new recipe and a member of King Oscar II’s royal family, rooting the brand and sardine eaters in Norwegian heritage.
SOCIAL MEDIA
Social Media pushes sardiners to take a “personality quiz� on a campaign branded microsite and receive a coupon.
CAMPAIGN MICROSITE
QUIZ ON MOBILE
QUIZ RESULTS
Quiz takers can redeem a coupon upon completion and also share their results to Facebook. In this way, the King Oscar Facebook page facilitates a genuine interaction between the brand and consumer.
NOTER
Interactive Design Noter is a one-stop app for a mobile micro-tasker to quickly jot down lists and ideas wherever inspiration strikes, browse past notes, and even view a map of where those notes were created. Noter veers away from the sterile office-like appearance of Notes and instead opts for the photo-centric appeal of Instagram, but without the social pressure. The app design features square brackets - brackets used to enclose words added by someone other than the original speaker. In this case, Noter acts as the basic structure that the user personalizes by adding their own content.
[ NOTER ] Compile notes and images together in one app. Noter conveniently organizes all of your written and visual notes in one place.
Noter lets you not only create lists in-app, but also allows you to sync with apps across your device and add pics to jog your memory and make the app your own.
Brainstorming new story ideas? Jotting down the family grocery list? Compiling a list of new artists to check out?
Search for past notes and easily view a tappable map of where and when notes were created to see where inspiration strikes you the most.
WHAT’S YOUR QUIRK? Oni
on
Flav
ored
Ring
s
Ad Campaign
FUNYUNS
The Funyuns “What’s Your Quirk? campaign creates a cohesive look and feel for the already quirky and irreverent brand. The campaign capitalizes on the uniqueness of the onion-flavored rings while speaking to the relatable situations in which consumers eat the snack. Using a set of anthropomorphized creatures makes the campaign approachable and humorous. It is easy to identify with the creatures because they are performing human actions not unlike those of the target audience in their daily life.
At heavily-trafficked urban spots, posters with accompanying window clings of life-size cartoon creatures will decorate the space. This increases kinship with the creatures.
Oni
on
Fla
vo
re
d
Ring
s
In-store POS displays, where most sales occur, bring attention to Funyuns.
On digital displays, Medium Rectangle and Banner sized ads will feature the low-key and silly interactivity of the creatures’ eyeballs following the user’s mouse.
The campaign theme of “What’s Your Quirk?” keeps persistent on social media through integration of Facebook and Twitter. Twitter acts as the hub of consumer-product interactivity while Facebook maintains an established brand presence.
TABBY CAT
Cigarette Quitting Aid Branding and Packaging Tabby Cat targets current smokers, 22-35, interested in quitting smoking. The mints are designed to give smokers something to help them get through each cigarette craving by fulfilling the hand-tomouth habit. Tabby Cat mints are packaged in cigarette boxes because while overcoming nicotine addiction is one part of quitting cigarettes, a greater habit to overcome is the physical habit of smoking. With a pack of Tabbies in their pocket, smokers feel like they still have a physical product to turn to in times of cigarette cravings.
PACKAGING
Strong flavors such as cinnamon, licorice, and mint have natural properties that help with nicotine withdrawal symptoms such as headache, dizziness, and nausea.
MINT
20 COUNT / MIN
MINT
T
Craving a Cigarette? Not right meow! MINT Let the cool, icy zing of fresh mint Tabby Cat last through your craving and into the great cigarette-free beyond.
Nutrition Facts Servings: 20, Serv. size: 1
piece (3g), Amount Per Serving: Calories 5, Total Fat 0g (0% DV), Sodium 0mg (0% DV), Total Carb. 2g (1% DV), Total Sugars 1g (Incl. 1g Added Sugars, 2% DV), Protein 0g. Not a significant source of saturated fat, trans fat, cholesterol, dietary fiber, vitamin D, calcium, iron, and potassium.
MINT
NET WT 1.2 OZ (34g)
Quality Candy Sticks Designed to Last You Through Nicotine Cravings
20 Count
Visit us at www.tabbycatmints.com
NET WT 1.2 OZ (34g)
Quality Candy Sticks Designed to Last You Through Nicotine Cravings
Distributed by Tabby Cat Co. Chicago, IL 60604-7695, U.S.A.
20 Count
MINT
INGREDIENTS: NATURAL LICORICE EXTRACT, CLOVE EXTRACT, SUGAR, CORN SYRUP, CORN STARCH, TAPIOCA, CITRIC ACID
WOOLY’S MOUNTAIN
Edutainment App Wooly’s Mountain is an edutainment app geared towards upper elementary school kids, ages 7-11. Through colorful, engaging insect matching and squashing games, kids learn fast facts about insects and also strengthen reflex skills based on rapid color and pattern identification. The basic concepts learned through studying insects in the app can be applied to other organisms, meaning that Wooly’s Mountain serves as an engaging introduction and/or supplemental resource for upper elementary school life sciences.
Meet Wooly in his mountain trailer and choose to take a trek up the mountain or customize his outfit.
Climb the ranks from easy freshwater doodlebugs to become champion of the mountaintop crawldaddies.
Learn fast facts and how to quickly identify types of insects and other critters!
Help Wooly the Squatch SQUASH bugs in a colorful, fast-paced critter learning extravaganza!
Pick different outfits for Wooly the Squatch to wear!
PORTFOLIO & BEYOND
Promotional Material To promote the Flagler College Fall 2018 Portfolio Show, I developed illustrations for a poster and postcard along the chosen theme of “Portfolio and Beyond�. Through astronauts and common graphic design materials floating through space, I was able to include the last names of all eleven designers in the illustration itself.
FALL 2018
AND
GR A PHIC DESIGN P O R T F O L I O S H OW Thursday, December 13th 6 pm to 8 pm Ringhaver Student Center, Virginia Room 2nd Floor 50 Sevilla Street Saint Augustine, FL 32084 DESIGNERS | Kimberly Coghill, Sydney Drousche, Devin Espinosa, Ana Garcia, Michelle Henning, Annie Kilic, Elisabeth Manetta, Matthew McCabe, Jasmin Quinones, Callie Smith, and Sierra Thomas
POSTER DETAIL
FALL 2018
AND
POSTCARD
UNCHARTED
Underground Music Channel Branding Uncharted is a nationwide underground music channel dedicated to bringing avid music seekers live performances, backstage insight, and all things part of the underground music scene. The Uncharted logo features a rectangle motif to evoke music charts and stereo visualizers while diagonal cuts off the edges create movement much like that of an urban landscape dissected with linear perspective. Mossy greens bring to mind exploration and something of a basement, while fresh color patches energize the design. The colors are muted so as not to be too “pop� and mainstream, but uniquely underground in sensibility.
HOMEPAGE
Uncharted maintains an online presence through not only their social media, but also through a website.
SCROLLED
FEATURED ARTIST PAGE
Visitors can find a more definitive list of Uncharted-promoted events in their local area, listen on demand to featured artists, and access exclusive interviews and promotional content.
Event Section Detail:
Program Section Detail:
DIRECT MAIL PIECE - FOLDED OUT
A folded direct mail piece spreads the word about the new underground music channel, and the poster fold out on the back provides a keepsake and/or further recognition for the week's Featured Artist.