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H E N N I WA I M A N T S O DESIGN PORTFOLIO
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H E N N I WA I M A N T S O DESIGN PORTFOLIO
© 2015 All rights reserved. No part of this publication can be reproduced without express permission from Henni WaiMan Tso.
HENNI WAIMAN TSO 650. 224.6909
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Telephone
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hennitso@gmail.com
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GOTHAM
Website
Fonts
SENIOR PORTFOLIO
ADOBE CREATIVE
Course
CLOUD 2015 Sof tware
MARY SCOTT Instructor
HENNI WAIMAN TSO
^ Individual Works
ACADEMY OF ART UNIVERSIT Y,
AISYA PUTRI
SCHOOL OF GRAPHIC DESIGN
TINA NGUYEN
79 NE W MONTGOMERY ST.
^ COLL ABOR ATIVE WORKS
SAN FR ANCISCO, CA 94105
Photography
School
D E D I C AT I O NËš I dedicate this book to my aunt, mom, sister and dad.
FU LL CIRCLEËš Full Circle is the cycle of design process. It begins with defining the problem. Then research information on the related topics. Next step is brainstorming to generate ideas and concepts. After that start sketching thumbnails. Choose a direction from the thumbnails to design with. Present the designs to get critiques and feedbacks. Refine the designs. Last step is presenting the visual solutions to solve the problem that is defined in the beginning. The cycle will go again if the problem cannot be solved. This book is about the design process of my works.
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GAMESTOP IDENTITY 2
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S LY D O G C E L L A R S
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PAC K AG I N G 3
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068
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SF ROUTE
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GRAPHIC DESIGN 3
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087
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VISUAL SYSTEM 1
ISS TYPOGRAPHY 3
09
BEACH HUT DELI
146
PAC K AG I N G 2
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05 086
SPOTIFY
08
04 069
H E A LT H S Y N C S TYPOGRAPHY 4
AERO PAC K AG I N G 4
10
BOSE SOUNDLINK
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VISUAL SYSTEM 2
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IDENTITIES
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[ FULL CIRCLE ]
H E N N I WAI M A N T SO × P O R TFO LI O
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GOOD DESIGN IS OBVIOUS . GREAT DESIGN IS TR ANSPARENT.
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GAMESTOP
IDENTIT Y 2
Project
Course
TODD HEDGPETH
IDENTIT Y
Instructor
Category
15 WEEKS
SPRING 2014
Duration
Semester
OB J EC TIVE˚ Redesigning the cooperate identity of an existing cooperation. Create its system guideline manual.
A P P R OAC H˚ GameStop is the world’s largest multi channel video game retailer that offers different types of video games and trade in programs. My goal is to facelift the current identity into passionate and futuristic look and feel aiming for the hardcore gamers. In order to achieve this goal, a new brand name is given, GameOn. My ideal for the new logo comes from the gaming experience of gamers; it is about going into a world that they can do beyond imaginary things.
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H E N N I WAI M A N T SO × P O R TFO LI O
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SLY DOG CELLARS
PACK AGING 3
Project
Course
CHRISTINE GEORGE
PACK AGING
Instructor
Category
7 WEEKS
SPRING 2014
Duration
Semester
OB J EC TIVE˚ Redesigning wine labels of an existing winery.
A P P R OAC H˚ Sly Dog Cellar is a playful and uplifting winery. It was meticulously crafted to the potential flavor and complexity. My approach for its new identity came from the idea of abstract but expressive cave painting arts. The paintings express the wine maker’s attention to detail and passion for quality like a piece of art work. Different types of vineyard fences are used for each varietal of wine. These capture precious moments of the wine maker with his dog while making wine. The bold and simple graphics are used to keep the playfulness of this brand.
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IF YOU CAN DESIGN ONE THING, YOU CAN DESIGN EVERY THING .
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GRAPHIC DESIGN 3
Project
Course
AMIR BAHADORI
APP
Instructor
Category
15 WEEKS
SPRING 2014
Duration
Semester
OB J EC TIVE˚ Innovate and design a new iOS 7 app .
A P P R OAC H˚ SF Route is an app helps tourist to plan their trip in advance and provide concise information of each tourist attractions in San Francisco. Routes generate automatically base on users' setting on their favorable paces, duration and interests. This app is designed to let tourists enjoy their trip smoothly but without hazard with easy to use interface.
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SF ROUTE
SF ROUTE
TION DURATION TRAVEL 15:0 0 hr s
SF ROUTE
3 5
3 1
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START
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T SMART 071 E ROUTE
YOU ARE HERE YOU ARE HERE
070
0.3
SFMOMA 1 0.3
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151 M 3rd St I LES San Francisco
M I LES
0.7
M I LES
1.2
M I LES
MAP
0.5 MY TRIP
M I LES
SFMOMA
151 3rd St
San Francisco 3M I NS
3 M I NS
YERBA YERBA BUENA 0.7 BUENA 2
2
70 0 M Howard I LES Street San Francisco
70 0 Howard Street
San Francisco 7M I NS
7 M I NS
St.1.2 Patrick3 Church St. Patrick Church
3
756MMission I LES Street San Francisco
756 Mission Street
10San M IFrancisco NS
10 M I NS
Union 0.5 Square Union Square
4
333 Post Street M I LES San Francisco
4
333 Post Street
San Francisco 4M I NS
0.3
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MILES
4 M I NS
5mins
SF ROUTE
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PA
SFMOMA
REVIEWS
FINISHED?
D
1
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ET
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OUTDOOR
tionally recognized collection of modern and contemporary art and was the first museum on the West Coast devoted solely to 20th century art. The museum’s current collection includes over 26,000 works of painting, sculpture, photography, architecture, design,and media arts. The building complex was designed by Swiss architect Mario Botta. The facility closed temporarily in June, 2013 for a three-year remodeling and expansion project.
IN
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SFMOMA
RECOMMAND TIME
30mins
0.3 MILES
5mins
Turn Right on THIRD STREET
SF ROUTE
Union Square
DESIGN PROCESS
The San Francisco Museum of Modern Art (SFMOMA) is a modern art museum located in San Francisco, California. A nonprofit organization, SFMOMA holds an internationally recognized collection of modern and contemporary art and was the first museum on the West Coast devoted solely to 20th century art. The museum’s current collection includes over 26,000 works of painting, sculpture, photography, architecture, design,and media arts. The building complex was designed by Swiss architect Mario Botta. The facility closed temporarily in June, 2013 for a three-year remodeling and expansion [project. 00:42 ]
YERBA BUENA CENTER
SF ROUTE
Union Square
Union Square Union Square 151 3rd St, San Francisco
151 3rd St, San Francisco
... C ALCUL ATING YOURAT R C ALCUL
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THE DETAILS ARE NOT THE DETAILS . THEY MAKE THE DESIGN.
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04 ×
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BEACH HUT DELI
PACK AGING 2
Project
Course
CHRISTINE GEORGE
PACK AGING
Instructor
Category
8 WEEKS
SPRING 2013
Duration
Semester
OB J EC TIVE˚ Redesigning identity and packaging of an existing delicatessen.
A P P R OAC H˚ Beach Hut Deli is a beach theme delicatessen. It gives customers a fun, relaxing home-away-from-home environment where they can hang out and chill. The new brand logo highlights on the beach lifestyle. My approach is to create a label system that can stick on d ifferent items. The inspiration comes from the pattern of surfing broad shorts. I integrate these patterns into the labels and add the grungy look to give off the relaxing beach vibes.
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[ FULL CIRCLE ]
H E N N I WAI M A N T SO × P O R TFO LI O
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BOSE SOUNDLINK
VISUAL SYSTEMS 2
Project
Course
ESZTER CLARK
Instructor
Category
7 WEEKS
SPRING 2014
Duration
Semester
OB J EC TIVE˚ Design promotional brochure, poster and post cards for Bose new mini speaker Soundlink.
A P P R OAC H˚ The new Bose Soundlink is very compact. But do not underestimate its sound quality because of the size. My approach is to clarify this small speaker can have amazing quality of sound. It is like a square that looks very small. However when we zoom in closer, it contains many tiny pixels. This represents the build quality of Soundlink. The brochure begins with a tiny square. Then explod es into small pixels that fill up the spread s in the end.
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PROJECTS
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FUTURE H E A LT H
H E A LT H S Y N C S
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FAILURE IS BUILT INTO CREATIVIT Y… THE CREATIVE ACT INVOLVES THIS ELEMENT OF ‘NEWNESS’ AND ‘EXPERIMENTALISM,’ THEN ONE MUST EXPECT AND ACCEPT THE POSSIBILIT Y OF FAILURE .
H E A LT H S Y N C S
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DESIGN PROCESS
06 ×
×
×
HEALTH SYNCS
T YPOGRAPHY 4
Project
Course
ARIEL GREY
T YPOGRAPHY
Instructor
Category
15 WEEKS
SPRING 2015
Duration
Semester
OB J EC TIVE˚ Create a 3 days conference about future. Design a promotional book in addition of a poster and a digital conference entry badge.
A P P R OAC H˚ This conference is about having devices inside our body that collect our health data and guide us to maintain healthy lifestyles. The strength of having this technology is it collects data at every moments of our life. My approach is having data logs display on top of photos of our daily life and human diagrams in the book. These let the audience experience the power of having important medical insights will change our future of health care. Because predictions and early detections of sickness will help us diagnose early before going to the doctors.
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U.H. Badge
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SPOTIFY
S EC TIO N / 01 02 03 04 05 06 07 08 09 10 /
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PROJECTS
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MUSIC E V E R Y-
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IT’S THROUGH MISTAKES THAT YOU ACTUALLY CAN GROW. YOU HAVE TO GET BAD IN ORDER TO GET GOOD.
SPOTIFY
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SPOTIF Y
VISUAL SYSTEMS 1
Project
Course
CHRISTOPH OPPERMANN
Instructor
Category
8 WEEKS
SPRING 2013
Duration
Semester
OB J EC TIVE˚ Design a series of three posters for a large, international Corporation accompany with a microsite and fleet graphics.
A P P R OAC H˚ Spotify is a Swedish music streaming service with enormous collection of music. My concept is having Spotify is like having a VIP pass with unlimited access to the music library. Photos from different locations are used in the posters to emphasize Spotify can be listen everywhere. People who are Spotify users are highlighted to show many of us are already subscribers of this music streaming service. This is to encourage non subscribers to try Spotify out like their friends and family.
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SPOTIFY
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MUSIC EVE
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ERYWHERE
SPOTIFY
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DESIGN IS WHERE SCIENCE AND ART BREAK EVEN.
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T YPOGRAPHY 3
Project
Course
ARIEL GREY
T YPOGRAPHY
Instructor
Category
15 WEEKS
FALL 2013
Duration
Semester
OB J EC TIVE˚ Design a coffee table typography book about an architecture accompany with an promotional website.
A P P R OAC H˚ ISS (International Space Station) is an important zero gravity platform to conduct scientific research that cannot be perform on earth. It is a place where astronauts live and work in space with zero gravity daily. The concept develops from the living and working space environment of them in the space station. All the time in the space astronauts are floating while living with machinery all around them. The approach is to have the lightweight feeling like the astronauts floating in space. And emphasizes on the machinery control panel look and feel. These give the audience a glimpse of the astronauts living on ISS.
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WHAT WORKS GOOD IS BETTER THAT WHAT LOOKS GOOD, BECAUSE WHAT WORKS GOOD L ASTS .
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AERO
PACK AGING 4
Project
Course
MICHAEL OSBORNE
PACK AGING
Instructor
Category
15 WEEKS
FALL 2014
Duration
Semester
OB J EC TIVE˚ Design a new upscale store brand Aero under Target that competes against Williams Sonoma and Crate and Barrel. Design it's private brands.
A P P R OAC H˚ Our goal is to have each family member enjoy the store experience of Aero. To achieve it we have created five store brands and four private labels that will satisfy everyone’s need. We are targeting to newly wed couples that are forming new families and new homeowners.
C O L L A B O R AT I V E M E M B E R S˚ Liz Cruz
Tina Nguyen
Aisya Putri
Henni Tso
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STORE BR ANDS
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KITCHEN
FOOD
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Department
AGE 24-50 FAMILIES
AGE 24-50 FAMILIES
Target Audiences
Target Audiences
DURABLE
HOMEY
POWERFUL
APPETIZING
BOLD
GENUINE
Key Words
Key Words
PETS
TOYS
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Department
AGE 25 -45 FAMILIES
AGE 22-35
Target Audiences
Target Audiences
EXCLUSIVE
COLLECTIBLE
LUXURIOUS
INTELLECTUAL
CARING
MODERN
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Key Words
P R I VAT E B R A N D S
AERO
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PETS
BABY
FITNESS
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AGE 24-50 FAMILIES
AGE 24-50 FAMILIES
AGE 24-50 MEN
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Target Audiences
Target Audiences
PLAYFUL
ENDEARING
CHARMING
DEPENDABLE
DEPENDABLE
ENERGETIC
DELIGHTFUL
CHEERFUL
POWERFUL
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Key Words
Key Words
SUPER FOOD
TRAVEL
Department
Department
AGE 24-50 FAMILIES
AGE 25 -45 MEN
Target Audiences
Target Audiences
ORGANIC
MASCULINE
ENERGETIC
SOPHISTICATED
FRIENDLY
ST YLISH
Key Words
Key Words
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[ FULL CIRCLE ]
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T H A N K YO UËš My family in Hong Kong, aunt, mom, sister, dad. My best friend Katherine. My host family in United States, Hal, Juanita, Alejandra, Paul. My favorite doggies, Buckeye and Misty. All of my friends. My fellow team members. My instructors, Mary Scott, Michael Osborne, Christine George, Todd Hedgpeth, Eszter Clark, Amir Bahadori, Ariel Grey, Christoph Oppermann, Tom McNulty, Colin Sebestyen, Darrel Hayden, Doris Harrison, Julia Brown, Chris Rolik.
HENNI WAIMAN TSO 650. 224.6909 Telephone
hennitso@gmail.com Email
hennitso.com Website