Orange Money commemorates 10 years of Innovative & inclusive mobile money solutions

Orange Money CEO, Seabelo Pilane

Launched as a division within Orange Botswana in 2011, Orange Money this July celebrated its Tin also known as Aluminum anniversary of being a leading independent provider of innovative and mobile money solutions in Botswana. In commemorating this milestone, Orange Money is proud to be impacting lives through direct customer support and reaching out to communities and creation of shared value. Currently, Orange Money has been able to service 30% of Botswana’s addressable market and continues to be a leader in its place by providing innovative solutions and services intentionally designed to empower Batswana and its wide clientele.

Orange Money Chief Executive Officer Seabelo Pilane said was the first to introduce the mobile money service despite Botswana having a highly banked population. “Orange was the first to introduce mobile money services by rolling out Orange Money in 2011; the typical question on the market was whether it had a fighting chance, considering that mobile money services traditionally have limited success in markets that have a high banked population such as Botswana. However, we were silently confident and stood the course, today we are proud to say Orange Money is the leading mobile financial services provider in the country since its inception 10 years ago,” said Pilane. The 10-year anniversary comes swiftly after more great news for the business and a true testament to its ambition and resolve, as Orange Money Botswana (Pty) Ltd, became an independent and stand-alone business, a 100% subsidiary of Orange Botswana. This decision followed Bank of Botswana’s implementation of regulation on Electronic Payment Services under which the Orange Money service falls. The transformation is indeed yet another first in market, adding to an already growing bevy of firsts by the leading telecommunications brand. “This is a tremendous milestone for Orange Money Botswana and all within our fold. Our products and services portfolio has grown leaps and bounds since our initial offering of basic mobile money service such as cash-in, cash-out & person-to-person transfers; over the years we have worked on more sophisticated but simple to use services to enable the growth of Orange Money culminating in notable achievements we are very proud of,” said Pilane. Some of the major key milestones of Orange Botswana in the decade to date include the 2013 launch of the Orange Money Visa Card, a first for Botswana mobile market; the launch of Bank to Wallet with leading local retail banks; introduction in 2018 of International Money Transfer (IMT) between Botswana and Zimbabwe; and the 2019 expansion of this service to include Nigeria, Ghana, Kenya, Tanzania, Uganda, Zambia, Malawi and South Africa. In 2021, Orange Money also launched the Card to Wallet service and Bill Payment solutions, taking financial inclusion and convenience to even greater heights. Orange Money today proudly sits in great company with esteemed partners and collaborations including but not limited to: DStv, Legal Wise, Water Utilities Corporation, Tupperware, Legal Wise, Babereki, Neolife, Bayport, Thito Holdings, Express Credit, Red Cross, CEDA, Absa Bank Botswana, Standard Chartered Botswana, Softcell, Choppies, BEC, Liberty Life, BFA, BLLAHWU, Penrich, BIC Tati Land Board, Alpha Direct, BitsaRide, FSG. Orange Money looks forward to decades more to come of even greater and more inclusive payment enablement, providing Batswana with innovative and relevant solutions that best suit their lifestyle. The business commits to continuing to provide Batswana with innovative solutions that enable them to be closer to what matters most to them.