INSURANCE
Embracing digitization: Legal Guard launches consumer portal
A
s digitisation is making unprecedented inroads into the daily operations of businesses, Legal Guard has boldly embraced the trend by simultaneously launching its Consumer Portal and revamping its company website. The website showcases updated content, refreshed layouts, and improved navigation for better conversions and site performance. It now contains a plethora of information on Legal Guard, their products and services, claims, complaints and appeals, as well as the library and, finally, the Consumer Portal. Through this portal, consumers can apply for premium coverage for their business or personal legal needs. Solutions available on this platform are both commercial and domestic, such as Kgwebo Guard, Moemedi Guard, Prestige, Accident Guard, and Tshireletso Premier. Legal Guard has and continues to offer consumers quality, affordable legal cover, thereby demonstrating its dedication to being the leading legal insurer in Botswana. Speaking at the launch, Legal Guard Managing Director Kgomotso Ratlhaga said that by adapting to the pace of technological developments, the company has positioned itself to be competitive and more formidable in the insurance space. "The fourth industrial revolution has undoubtedly shifted the lives of our consumers, and failing to adapt would be failing our customers." Therefore, this digitization and automation process will make our lives easier and bring us closer to them. This technology-driven change is an opportunity to help all people. This includes leaders, policy-makers, and different groups and nations. It allows us to harness converging technologies to create an inclusive, human-centred future. The real purpose of technology is to use it to find ways to positively impact families, organisations, and communities," said Ratlhaga. Ratlhanga noted that communication has become a very valuable commodity in the modern world and, as in other human relationships, reflects effort and commitment. "Communication equals relationship; people cherish communication." That is why there are countless communication portals such as Facebook, Instagram, Twitter, etc., and that is why they are so successful. Technology has made it easier to communicate with one another and has connected the world, said Ratlhaga. Legal Guard notes that it recognises the importance of communication with consumers and hence the decision to digitise their consumer journey through the Consumer portal. The portal will ensure the public at large gets access to legal solutions and communicate consistently and Strides Magazine
Legal Guard Managing Director Kgomotso Ratlhaga
"The consumer portal will drastically serve different stakeholders by providing easy access to products and services offered. - Ratlhaga effectively with Legal Guard. Ratlhaga elaborated, "The consumer portal will drastically serve different stakeholders by providing easy access to products and services offered, increasing interaction and engagement between consumers, and increasing consumer education," elaborated Ratlhaga. The transformation of processes from analogue to digital places the legal insurer ahead of competitors. Furthermore, it will allow customers to enjoy personalised interfaces, resulting in a seamless and convenient browsing experience. Crowning the benefits, the consumer portal will facilitate 24/7 access to assistance, basic information, and the utmost convenience. 16
July 2022
