Keyword Tool - First Step in SEO

Keyword Tool – First Step in SEO How important is your position in the search engine results pages (SERP) for your search engine optimization (SEO)? The answer implies a long debate on this matter. The truth is that most search engines don't have the capacity to see how many results you skip to go up or down. Using this idea as a signal for universal ranking would take too long. It is almost impossible to determine a correct answer. Besides, the search engines have no rights to spy the user information of all the websites, even if most users would indirectly agree with it. While a positive jump in the SERP is definitely an improvement for your website, a few people take it in consideration as an influent and significant factor for SEO, since no search engine has ever confirmed it. Such jumps can often be taken for definitive factors regarding the quality.

Before opting for a comprehensive SEO technique to enjoy a better position in the SERP, a keyword tool is one of the first things you should use. Such programs represent your main guides when you know what your website is about, yet you cannot really identify the best keywords. Your primary mission is to find a popular keyword without too many results. The optimization is a very long lasting process. Some experts claim it is continuous, as sometimes you have to deal with each page particularly. There are a multitude of ideas to improve the optimization and automatically enjoy a high jump in the SERP. Once you have the keyword, it is time to move on with the actual optimization. Start with the page titles first. Rewrite all the titles in your first step to earn an improved position in the results pages. The title is supposed to be short. Normally, you should stick around 70 characters. It must be unique and descriptive.

At the same time, it is supposed to include the keywords you have hardly searched for. The title should also be easy to read and very attractive. In conclusion, you need some work to do for each page. It might take a while, but it is definitely worth.

Your second step implies optimizing the meta descriptions and the tags. Just like the title, these two aspects are HTML elements located in the header of each web page. They include some basic and extra information about your page. The search engines are the only ones that can actually see them. Of course, you can always take a look at the source code of the page, but this action is not relevant. The meta description has a particular importance because most search engines see it as a brief description of your page. It should not exceed 150 characters and must come as a short version of what you can find on the web page. Although its importance is not definitive for a quick jump in the SERP, it definitely has a word to say in front of your potential guests. An attractive description may draw someone's attention and have him check out your page instead of others.

The list can move on, but don't forget to use a SERP checker every once in a while to find out how things are improving for your position.