Why video marketing? by Mark Egan ( http://www.mark-egan.com )
Lots of people wonder why there is such a buzz about marketing through video. The answer is simple. There is no better way to become visible to clients and build a connection with them. It is much like the way audiences react to television personalities. I used to work for the BBC and I have seen a massive shift with my own eyes. In the past it was only television stations that had the power to build up well-known experts in particular fields. They did well selling their products and services, but everyone else had to sit on the sidelines. Video sharing sites like Youtube have changed all that. Youtube has totally changed the game. In this video I give 5 good reason why video marketing should be part of your strategy. 1. The audience for online video is huge. Here are some of the facts. Over 4 billion hours of video are watched on Youtube every month. In 2011, Youtube received one trillion views. If you average that out, it adds up to 140 views for every person on the planet! This is a huge audience. Are you starting to understand why video marketing can gain clients for your business? 2. It is very easy to make video. You can record straight to your webcam or get a cheap camera. People often find it hard to write articles, but can talk to camera much more easily. It means they can create content fast and easily. 3. Video gives you a more personal relationship with your audience than text does. Viewers often greet well known television presenters as if they have known them their whole lives. It is because you can see and hear them so you feel like you know them. Online video is the same. That is why video marketing is so powerful. 4. Video is also cheap. To make video in the past you would need expensive filming and editing equipment. Now you can use your computer webcam, pocket camera or your phone to shoot video and upload it. It is pretty much free to do. That is a very convincing reason why video marketing is a cost-effective way of raising your profile and attracting clients. 5. Video can quickly gain you credibility. It is all about good content in video marketing. If you want
to raise your profile as a dance teacher, you could put up some videos with dancing tips. Once viewers see that you know what you are talking about they will want more. It allows you to build
trust incredibly quickly. Can you see why video marketing strategies are so important if you want to raise your profile and attract more clients? If you want to learn more about why video marketing is good for your business head over to my website http://www.mark-egan.com for a free 4 part video course.