Dental Insider Issue 1 2022 by HenryScheinUK

DentalInsider Issue 1 2022

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10/03/2021 10:43

Issue 1 2022

Dental

the voice of the industry

Inside: The return of Dental Showcase, employment law updates, and the right way to interpret data!

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11/04/2022 15:45

Comment

It’s a hit!

When is a door not a door… when it is ajar! It seems that in today’s world every issue is open to interpretation and disagreement. Even in situations which should garner universal agreement there can be fierce debate and people have to pick a side, so with that in mind I am nailing my colours to the mast and standing up for poor jokes! The recent Academy Awards ceremony saw Will Smith march onto stage and slap comedian Chris Rock for making a joke about his wife’s shaved head. As someone who has spent many years being abused for a barren bonce, it might be expected that I defend Smith, but no, my sympathies are actually firmly with the slappee – not the slapper (as a general rule one should be wary of slappers!). Identity-wise, I do, of course, have a foot in both camps – yes, I am a slap-head myself, but jokes (often poor and regularly offensive) make up a good 70 per cent of all my conversations and the idea that violence is the appropriate response to hearing something you don’t like, is nonsensical to me.

Eddie MacKenzie is the editor of Dental Insider.

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The action was certainly out of character from Smith, so much so that many initially questioned whether or not it was staged. Viewing figures for the Oscars had been decreasing steadily for years, and the organisers were certainly looking for something to make this year’s event memorable… and this incident certainly got people talking about the awards ceremony – it was soon labelled in the media as ‘the slap that was heard around the world’. I am not convinced it was fake though; they do say that there is no such thing as bad publicity, but this certainly puts that to the test – both Smith and the awards generally received heavy criticism for their actions and their PR teams were quickly mobilised to spin the affair in the best (least bad) way. Mitigating factors, noble causes and pledges to do better were all issued, as well as arguments in some quarters that racism was involved somehow (yes, that was The Guardian). So, when is a hit not a hit? When it is only a slap not a proper punch and it doesn’t count because the guy had insulted his wife and you only really care if you are a white supremacist anyway… apparently. Whilst differences of opinion are in many cases understandable, and often a positive thing, there is a fine line to be walked between legitimate interpretation of facts because of an underlying belief or theory, and a misrepresentation of information in order to fit that said belief or theory. Finding reliable sources that can be trusted to be impartial is becoming increasingly difficult and even simple information which appears to be presented plainly can, and indeed should, be questioned. This is something discussed in a couple of articles in this issue – on page 28 Sophie Chalk discusses ‘The power of the almighty statistic’, where she shows how statistics can be misunderstood and ultimately misleading and gives some practical tips to help ensure that you understand information and statistics correctly, so you know what it

actually means, and not just what you think it does. Then on page 30 Julian English looks at the subtle importance of words, and how people can be led and swayed simply by an effective, if somewhat maliciously manipulative, use of language. The problem is, of course, that language is not only essential as a tool to understand and debate different concepts, it is often its very own battleground. A good example of that is in literal battlegrounds, after all, when is a war not a war? When it is just a ‘special military operation’! (Incidentally, for anyone looking to help those affected by the current conflict in Eastern Europe – information about a dental charity can be found on page 1). The power of language goes beyond literal definitions, and there are a number of factors which go into selecting a particular word or phrase – from the amount of syllables, the sound it the word compared to those that surround it, or even from the association a writer might hope it makes in a reader’s mind. For example, although the reputation of the Academy Awards may be damaged currently, the word Oscar is still synonymous with achievement, celebration, and glamour. For example, although the reputation of the Academy Awards may be damaged currently, the word Oscar is still synonymous with achievement, celebration, and glamour – and that is why the Dental Awards are pitched by the organisers as the ‘Dental Oscars’, to try and capture some of the positive esteem of Hollywood. Entries to this year’s Dental Awards are now being accepted, for more information on that turn to page 10. That is just one of many BDIA-supported events which take place throughout the calendar, and in this issue, we look back on the recent BDIA Midwinter Meeting (on page 18), and BDIA Dental Showcase (on page 20). There has been a great deal of uncertainty around in-person events, but their return is welcome, and both were great successes. It was great to see friends and colleagues from the industry again and catch up on all that had happened in the last few years – plenty had changed, not least in some waistlines and even a few hairlines… People can be unsure whether to mention things like that, but I find a joke often gets a good reaction – it can be a real hit! Issue 1 2022

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The Voice of the Industry

In this issue

Back in business! Page 20

Comment

News Review

Company Updates

Are delays now inevitable?

Edmund Proffitt looks at the delays in MHRA activity which are impacting on the introduction of the new UKCA regulations for medical devices..

Editor Eddie MacKenzie

Plastic packaging tax – are you ready?

Adam Stanley looks into the new regulations companies need to be aware of.

Editorial assistant Josie Jackson BDIA adviser Edmund Proffitt Design and artwork Lisa Dunbar Advertising enquiries Tel: 01483 304 944 gary.henson@markallengroup.com ISSN 2055-6624 (Print)

BDIA Introduction to Dentistry Module 1

Darryl Moore takes an in-depth look at the programme.

Streamlined but stong

Darryl Moore looks back at the BDIA Midwinter Lunch.

Back in business!

Josie Jackson discusses this year’s BDIA Dental Showcase.

Keeping up with change

A look at the developments in employment law and what companies need to be aware of.

Published by British Dental Industry Association, Mineral Lane, Chesham, Bucks HP5 1NL Tel: 01494 782873 Email: info@bdia.org.uk

Whilst every care has been taken to ensure accurate information is published in Dental Insider, the publishers and authors take no responsibility for claims made by suppliers of dental products listed and advise that you should contact your professional advisor before progressing on any details printed. The views stated in articles and correspondence are not necessarily the views of the editor or the BDIA.

Driving change

Nick Baser looks at some new practices for sustainable fleet management.

The power of the almighty statistic

Sophie Chalk explains how best to understand information and the way it is presented.

Subtle persuasion

Julian English explains how to write surveys to ensure you get the results you want.

Covid and the landscape of fundraising

Nigel Carter explains how the pandemic has impacted the work of charities.

Raising money, changing lives

Sophie Chalk discusses the right approach to fundraising.

Resolution check-in

Josie Jackson considers the issues surrounding resolutions and suggests effective methods of setting and tracking goals.

Over the limit?

Gail Vernon looks at alcohol consumption in the UK, and what can be done to reduce it.

Keep calm and rock on!

Maddie Tucker looks at the medical and dental services on offer at festivals.

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Quiz

Recipe

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News Review

Covid-19 Inquiry Dental Alliance (CIDA) established

Following the long-awaited government announcement of the draft terms of reference for the forthcoming public enquiry into the Covid-19 pandemic, FTA Law has announced the creation of the Covid-19 Inquiry Dental Alliance (CIDA). The alliance has been launched in order for professionals from across the dental industry in England and Wales to have their voice heard as part of the forthcoming inquiry and brings together representatives from key disciplines including dental hygienists and therapists, as well as practice owners, associates, practice managers, technicians and dental nurses. A steering committee comprising selected individuals, trade-bodies and organisations from each key area has been set up with a view to representing as broad a spectrum of the dental industry as possible. FTA Law and

Sam Karim QC are, on behalf of CIDA, preparing an official application to be the appointed representatives of the Alliance at the inquiry upon its commencement.

are better prepared in the event of it happening again. To that end, it seemed to us paramount that all interested parties from within the dental sector are given the opportunity to have The alliance will be inviting further parties their voices heard. The formation of an to join the steering committee and details all-encompassing alliance comprising of existing and new representatives will respected, influential, experienced and be published in due course alongside expert representatives from across further details of how all interested parties the sector seems the obvious way to within the dental sector can provide their achieve that and we are heartened by valuable input into the evidence that is the expressions of support we have received to date. Solicitors Lindsay ultimately going to be presented to the Dixon and Sarah Buxton of FTA Law Inquiry. together combine vast experience Thomas Coates, the MD of FTA Law, of the dental sector and dispute comments, “Since the possibility of a resolution and alongside Sam Karim QC, public inquiry into the pandemic was first a specialist in health and social care, raised in mid-2021 we have had mind to public law and national and international the fact that the pandemic has affected arbitration, they comprise a formidable all aspects of dentistry in myriad different team worthy of representing the alliance ways. The purpose of the Inquiry is to and the wider dental sector in giving examine what happened, why did it evidence to the Inquiry on these most sensitive and vital of issues.” happen and how can we ensure that we

College of General Dentistry broadens membership eligibility The College of General Dentistry has broadened its eligibility criteria for membership, enabling suitably qualified non-registrants to join, and offering practitioners with relevant non-dental qualifications the ability to progress to higher grades of membership. Registration with the General Dental Council or an equivalent overseas authority is normally required for entry as an associate member. However former registrants, and those who hold a relevant qualification but may not be required to register with the GDC due to their job role – such as dental academics – are now eligible to join. Those wishing to join as full members (MCGDent), or upgrade to full membership, have until now been required, in addition to meeting the requirements for associate membership, to hold either the DGDP, MJDF, MFGDP(UK), MFDS or a postgraduate certificate level qualification in a ‘relevant dental subject’. However, full membership is now also open to those whose qualification is in a “subject relevant to the enhancement of oral healthcare”. Those wishing to join at, or upgrade to,

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associate fellowship (AssocFCGDent), have up to this point needed to hold the MGDS, a specialty membership of a UK dental faculty, or a postgraduate diploma level or master’s level qualification in a dental subject. However, this recently instituted membership grade, which offers a stepping stone to fellowship, is similarly now available to those whose qualification is relevant to oral heath rather than being strictly ‘dental’ in scope. The changes also apply to fellowship (FCGDent), applications for which have now opened beyond the existing membership through the ‘fellowship by experience’ and ‘fellowship by equivalence’ routes. They are further to earlier departures from the eligibility criteria of the former Faculty of General Dental Practice, from which the college evolved – most notably the ability of dental hygienists, dental therapists, dental nurses, dental technicians and clinical dental technicians to apply for membership at all grades, and for practice managers and other non-clinical members of the dental team to join as affiliate members. Abhi Pal, president of the college,

said, “Among the key aims behind the establishment of The College of General Dentistry were the promotion of both dental and oral health, and to create a new type of college, breaking down barriers which are unnecessarily prescriptive and exclusionary, and replacing them with an inclusive approach fit for the 21st century. “We are implementing this step by step, and are already a college open to all members of the dental team, formed of practitioners across the UK and beyond, and bridging the NHS/private divide. “These latest changes offer recognition to a wide range of individuals and professional roles whose contribution to the advancement of general dental practice and oral healthcare is hugely significant, and we look forward to welcoming them into membership, and to bringing their significant knowledge, expertise and experience to bear in the fulfilment of our mission.” Issue 1 2022

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News Review

Dental students face wellbeing crisis The British Dental Association Benevolent Fund has revealed the findings from the first-ever survey into the financial and wellbeing needs of UK dental students. Conducted in October and November 2021, the survey was designed to

explore the financial and wellbeing issues facing dental students, to help the charity increase awareness and improve support. The report revealed high proportions of students experienced wellbeing challenges, most notably stress or

Oral health toolkit for people with additional needs launched People with learning disabilities will benefit from improved oral health thanks to an online toolkit developed by CDS CIC and Leading Lives, launched by Peter Aldous MP on a visit to the new Community Dental Services Clinic in Lowestoft in February. During the visit, the MP toured the Lowestoft community dental services clinic, which treats patients with complex needs on a referral only basis, and met members of the dental team and representatives from Leading Lives. The online toolkit has been developed in partnership with fellow social enterprise, Leading Lives and aims to support people living with learning disabilities to develop skills to manage their oral health effectively. Produced in an interactive, easy read format, the toolkit will also help users to understand how choices such as diet, alcohol and smoking can affect oral health, and how maintaining good oral health can impact positively on their overall health and well-being. The toolkit has been created through working closely with a user working party made up of customers at the Leading Lives Community Hub in Lowestoft to understand their needs and how to best convey information. The toolkit will be made available to any organisations supporting people with additional needs to better manage their oral health. Peter Aldous, MP for Waveney, said, “I’m most grateful to CDS and Leading Lives for the work that they are doing to ensure that people with learning disabilities have accessible information on how best to look after their oral health. A focus on preventative rather than reactive dental treatment is vital and the online toolkit being developed

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is a great exemplar of this.”

Helen Paisley, chief operating officer for Community Dental Services, said, “We are delighted to be able to welcome MP Peter Aldous to our clinic to see the investment in specialist dental care for people with additional needs locally and to see how we are developing new tools to help people manage their oral health.” Emma Gunner, assistant director for Oral Health Improvement, said, “Making sure people with learning disabilities are supported is really important. Not maintaining good oral health can cause issues in the mouth causing pain and complications which can seriously impact on people’s overall health and well-being. We want our toolkit to be accessible to all, and our workshops with Leading Lives customers means we have been able to really understand user needs.” Tony Carr, MD of Leading Lives, added, “We’re very proud to be working in partnership with CDS to produce this toolkit. Our social purpose is clear; to support people to lead the lives they choose, therefore empowering them to take charge of everyday health improving habits means they are able to get on with their lives. Our customers deserve to have the best dental experiences and oral health information possible, and this toolkit will help them do that.”

burnout (90 per cent) and performance anxiety (77 per cent). Around half of students were also impacted to some degree by severe wellbeing issues such as depression (55 per cent) and bereavement (50 per cent). Covid-19 had a significant impact, with 74 per cent saying the pandemic had increased their need for wellbeing support (74 per cent). The transition to online classes and the suspension of wider university activities were highlighted as major contributing factors. However, only 33 per cent of students had accessed some support for their wellbeing. In terms of financial stressors, 74 per cent of students stated that financial issues impacted them to some degree during their studies. The main contributing factors were mental health (61 per cent), family circumstances (59 per cent), final-year funding changes (46 per cent) and business closures linked to Covid-19 (44 per cent). Despite this, 51 per cent of students stated they had not accessed financial support even though they had experienced money problems. Ros Keeton, chair of the BDA Benevolent Fund, commented, “This report reinforces the pressure and wellbeing issues that we have in not just dental students, but in the profession as a whole. It reinforces our understanding of how difficult the scenarios are that people are facing and how anxietymaking they are. We, in the UK, need to say, ‘that’s not a good place for a profession to be in’, and we need to look at ways that we both train and support younger dentists in particular through that. “I hope that the profession collectively responds to the survey. Because I think that’s where the answer is – it’s in the collective response – it’s not about passing the buck.”

CDS is a referral only dental service providing dental care for people with complex needs who cannot be treated in general dental practices. Leading Lives provides high quality social care support for people with learning disabilities, autistic people, and those with complex needs across Suffolk and beyond.

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News Review

Total number of registered UK dentists remains stable The number of dentists on the UK Register, following the recent annual renewal period, has remained stable and in line with the trajectory of previous years. On the morning after removals there were 42,215 dentists on the Register, an increase on the equivalent figure for 2021. This year, 1,079 dentists did not renew their registration, which is 2.56 per cent of those on the Register on December 31. This compares to an average of 2.96 per cent over the previous four years. Gurvinder Soomal, the GDC’s chief operating officer, said, “Following such a challenging period in dentistry which continues for many, it is encouraging to see the number of registered dentists in the UK remain stable.” These figures provide a benchmark for the total number of dentists registered in the UK. However, it is important to note that they do not provide insight into the number of professionals working in different patterns (such as full time vs part time), how many dentists are working in NHS services compared to private practice, local workforce condition, or the numbers of professionals working in different roles (such as academia).

Gold For Kids needs your scrap dental material Scrap metal is possibly not at the top of a practice agenda. What does the money that is occasionally receive on unwanted or broken crowns, bridges, PFMs, PFGs or other precious or semiprecious material mean to you? To some children it can mean the chance of a better life. There are more than 4.5m children living in poverty in the UK. Most dentists and dental professionals are unaware of the huge potential that the combined value of removed restorations represents, choosing to either ignore it, or retain it personally. A new charity has been set up by two dentists who believe that patients, professionals and the public can be united in the belief that this money could be better used for the greater good – to help the many children’s charities across the UK in their vital work.

us – we were looking for a way that we could help many of the deserving causes out there. And that is how Gold For Kids was born – a way for dental practices who are driven by their values to make a difference – collecting and turning restorations into cash for children’s charities. We hope that many more people in the dental industry will become involved, and in turn, we can raise more much needed money to donate to crucial children’s charities.” To download a registration form and become a supporter of Gold For Kids, visit www.goldforkids.org/contactus/

Gold For Kids Co-Founder, Leticia Casanova, said, “My friend Kimberly MacGregor and I have always looked for ways in which we could do more to give back to our communities. As parents, the welfare of children always struck a chord with

Vaping’s role in gum disease explored habit,” said Scott Thomas, an assistant Li; both are professors of molecular pathobiology at NYU College of Dentistry. research scientist in Saxena’s lab and the study’s co-first author. “Unlike According to Bupa, 90 per cent of adults smoking, which has been studied have some gum disease, if only a small extensively for decades, we know little One such study, published in mBio, finds amount. Whilst smoking cigarettes is a about the health consequences of that e-cigarette users have a unique known risk factor for developing gum e-cigarette use and are just starting oral microbiome—the community of disease, less is known about the impact of to understand how the unique bacteria and other microorganisms— e-cigarettes—which vaporize nicotine and microbiome promoted by vaping that is less healthy than non-smokers other chemicals—on oral health, especially impacts oral health and disease.” but potentially healthier than cigarette the long-term consequences of vaping. smokers, and measures worsening gum This research was supported by “Vaping appears to be driving unique disease over time. the National Institute of Dental & patterns in bacteria and influencing the Craniofacial Research (DE025992, “To our knowledge, this is the first growth of some bacteria in a manner DE027074), the National Cancer longitudinal study of oral health and akin to cigarette smoking, but with its Institute (CA206105), and the NYU e-cigarette use. We are now beginning own profile and risks to oral health,” said Mega-Grants Initiative. The study to understand how e-cigarettes and the Fangxi Xu, a junior research scientist included additional collaborators chemicals they contain are changing in Saxena’s lab and the study’s co-first from NYU College of Dentistry, NYU the oral microbiome and disrupting author. Grossman School of Medicine, and the the balance of bacteria,” said Deepak Saxena, who led the research with Xin “E-cigarette use is a relatively new human University of Pennsylvania. A series of new studies by researchers at NYU College of Dentistry highlights how e-cigarettes alter oral health and may be contributing to gum disease.

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Company Updates

Dentsply GSK unveils Haleon business generating annual sales of plc (GSK) has Sirona partners GlaxoSmithKline approximately £10bn. announced that the new company, to result from the proposed demerger As a standalone company, Haleon will of its Consumer Healthcare division in with FDI and be a new world-leader in consumer mid-2022, will be called Haleon. healthcare, offering a compelling proposition – to bring deep human Haleon (pronounced “Hay-Lee-On”) is Smile Train understanding together with trusted inspired by the merging of the words Dentsply Sirona, the world’s largest manufacturer of professional dental products and technologies, has announced a three-way partnership with FDI World Dental Federation (FDI) and Smile Train, the world’s largest cleft-focused organization, to develop global standard protocols for digital cleft treatment that will increase access to digital treatments for patients with clefts and advance cleft care for the one in 700 babies born with cleft lip and/or palate around the globe.

The three partners will jointly work on integrating digital workflows and sustainable solutions into these new protocols as well as creating and providing the necessary clinical education infrastructure to oral health professionals around the world. The unique partnership also includes designing and setting up online courses and webinars to introduce dental professionals around the world to digital cleft care. Prior to this new partnership, Dentsply Sirona pledged a five-million-dollar donation to Smile Train as part of a five-year commitment to help children around the world gain access to cleft treatment, offering them the chance to live full and healthy lives.

‘Hale’, which is an old English word that means ‘in good health’ and Leon, which is associated with the word ‘strength’. The new brand identity was developed with input from employees, healthcare practitioners and consumers and will be deployed in more than 100 markets around the world where the business operates. The creation of Haleon results from a series of successful investments and strategic changes to GSK’s consumer health business over the last eight years, including integrations of the consumer product portfolios from Novartis and Pfizer. It is now a highly valuable and focused global

science – to deliver better everyday health with humanity.

Brian McNamara, chief executive officer designate, Haleon, said, “Introducing Haleon to the world marks another step in our journey to become a new, standalone company. Our name is grounded in our purpose to deliver better everyday health with humanity and to be a world-leader in consumer healthcare. We are on track to launch Haleon in mid-2022 and our business momentum is strong.”

Dentists’ Provident appoints new board member Dentists’ Provident, income protection provider for the dental industry, has appointed Matt Payne to its board. As the new executive director at Dentists’ Provident, Matt Payne will strengthen the company’s executive team with operational oversight of the information systems team.

individual members at the centre of all they do. I’m looking forward to getting to know the business even more over the coming months and help move Dentists’ Provident forward,” says Matt.

Matt is a graduate in computer sciences and holds an MBA from Cardiff Business School. He has over 25 years’ experience in information technology development, operations and management, including senior leadership roles in financial services and software industries in the UK, US and EMEA. “We are very excited about Matt joining the Dentists’ Provident Board. Like so many businesses, we are hugely dependent on technology, and we really wanted to further strengthen this area of our business. Matt brings a wealth of national and international experience and has made a great impact already,” says Farrukh Mirza, CEO of Dentists’ Provident. “In my short time at Dentists’ Provident, I’ve been really impressed with the ethos of truly putting the

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Company Updates

Big hitters join dental AI provider benefits such technology offers to the dental community. Leading the clinical direction of the company, I will be focused on continuing to develop my own emphasis on clinical excellence whilst promoting the ways that technology can really benefit the profession. The combination of a continued drive for clinical excellence, together with the opportunity to communicate the outcomes of cuttingedge research and new product development to my peers make this an exciting, and personally rewarding, position for myself and within the wider team at MIL.”

Manchester Imaging Limited (MIL), the company behind AssistDent, announces two new appointments, as Ben Atkins and Jana Denzel join their expanding team of dental technology specialists. Ben takes up the new role of director of corporate social responsibility and regulatory compliance, whilst Jana joins as clinical director following the retirement of Professor Hugh Devlin, co-founder of Manchester Imaging and a highly respected and widely published leader in dentistry research.

the lecture circuit and with the general public – recognition from his peers as being a leader in excellence on the world stage. Jana lectures internationally on the subject of dental psychology and dental anxiety, harnessing his expertise in psychology alongside his dental clinical practice.

As immediate past president of the Oral Health Foundation, Ben brings a wealth of expertise to Manchester Imaging, in the policy and public health advisory field, as a practitioner who built up a group of dental practices in the north of England and as a former tutor at Manchester Dental Hospital. His advisory roles include press and Parliamentary representative for the British Dental Association; former healthcare commission adviser on dental complaints; co-optee of the NICE Public Health Advisory Committee; member of the Periodontal Steering Group for the department of health; chair of Salford Local Dental Committee; ambassador for Wrigleys, and performance list panel member for NHS England.

Commenting on the role of director of CSR and regulatory compliance at MIL, Ben said, “As a new position within the company, this is a role which brings together two of my greatest passions in the field of dentistry: an ethical stance on the development of the profession combined with a focus on providing dentists with the technology and tools to really help in the day-to-day running of professional and clinical practice and business growth. I have long championed and spearheaded initiatives focused on hard-to-reach patients alongside patient education for preventive dentistry. The CSR element of my role at MIL will enable me to bring that passion and expertise to a company that clearly puts these at the forefront of their product development and research. Equally, regulatory compliance is a vital element for the profession, and I’ll be bringing both my clinical expertise and my experience of the business of dentistry to advise and guide MIL as the company expands.”

Since graduating in dentistry in 2019, Jana has made a significant impact on the dental profession. This year, Jana has been awarded the position of Honorary Global Ambassador for Slow Dentistry, recognising his outstanding contribution to improving the quality of dentistry in practice, in education, on

Taking up the position of clinical director at MIL, Jana comments, “I am delighted to be joining MIL at such an exciting time in the burgeoning field of artificial intelligence in dentistry. Embracing new technology, AI is an area where I have a particular interest, and my passion is in communicating the real

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Commenting on the new appointments to MIL, Tony Travers, CEO, said, “We are very pleased to welcome Ben and Jana to the company. That two such high profile experts in dentistry have joined the MIL team is testament to our strength in the marketplace and the credibility we have within the profession. We look forward to a year of significant growth, harnessing the expertise that both Ben and Jana add to our company for the benefit of the profession as a whole.”

Figurit welcomes new tax director Figurit, the dental and medical accountancy specialist, is delighted to welcome Trevor Dommett as its new tax director. Trevor’s career in tax totals just over 35 years, including nearly seven years with HMRC before going into practice in 1993. His experience includes personal and corporate tax work, management and training in all-size financial service and chartered accountancy firms in London and the south. Trevor will be joining Figurit’s UK office team, who are dedicated to doing the best for clients in challenging times.

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Company Updates

Supporting charity and inspiring others The Straumann Charity Bike Ride 2022, taking place in September, is fundraising for Dentaid – the dental charity that supports vulnerable people by giving them access to essential dental care. The stunning route will take riders on a journey of approximately 500 miles from Bilbao to Sitges in Northern Spain over five days. Aiming to raise a total of £75k, the event is open to around 60 riders keen to put their endurance to the test for a great cause. Andy Evans, the CEO of Dentaid, commented, “We are so excited to be partnering with Straumann for this year’s Charity Bike Ride. As a keen cyclist I am very much looking forward to joining the ride as the route looks fantastic and the event well organised. The funds raised will help more people of the most vulnerable people in our communities to access dentistry here in the UK. Hopefully during the ride I will also be able to inspire other riders to volunteer their time and skills to help us reach more people.” Ahmed Mahammed will be taking part, and he says, “My experience of the last Straumann Charity Bike Ride was amazing. It was my first year of riding a bike and I wanted to challenge myself as well as raise money for a charity. I had never cycled more than 50km in one day and I signed myself to do 150km a day for five days. It was a challenge physically and mentally, but I was proud that I pushed through the pain/ tiredness and flat tyres! “The last few years have been difficult with the pandemic. I wanted to challenge myself and see if I could still do it, being older, and now more experienced as a cyclist. I also wanted to raise money for Dentaid and help ease the life of the less privileged in some way.

The Dental Industry Awards 2022 opens for entries In association with the BDIA, the Dental Industry Awards have become the industry ‘Oscars’ and finalists and winners across the industry are justifiably proud to be part of them. To make the awards of maximum value there is a 25+ strong panel of independent pre-eminent judges, including directors, presidents and ex-presidents of the main associations as well as experienced executives and leading dentists. This panel ensures all entries are scrupulously judged with David Houston, chairman of judging panel, ensuring fair judging is at the heart of everything. The Dental Industry Awards are a celebration of the best elements of the industry’s ingenuity and represent a significant honour for the individuals and companies that are either finalists or winners. The primary objective of the DIAs is to highlight excellence and every year more and more entries get involved. Virtually every area of the dental industry gets involved from GSK, P&G, Denplan, Align Technology and Henry Schein to medium and smaller sized companies with specialist skills, products and services. It really doesn’t matter who you are, there’s a category in the Dental Industry Awards for you, your company and your team.

around you to be part of your challenges and dreams. I hope that promoting the amazing charity work Dentaid carries

The categories are: Website of the year Best use of social media App of the year Product launch of the year Best use of PR Dental brand of the year Dental industry event of the year Short-term postgraduate course of the year Marketing campaign of the year Dental industry employee of the year Team of the year Customer service provider of the year Advertisement of the year Best servicing and repair company Innovation of the year UK exporter of the year Corporate social responsibility Best dental practice corporate group High technology launch of the year Business leader of the year Outstanding business of the year For more information or to enter call 01923 851736, email awards@fmc. co.uk or visit www.dentistry.co.uk/ awards

out will inspire people to donate!” To donate please visit www.justgiving. com/team/dentistsinlycra22

“I have been preparing by eating lots of food and watching lots of cycling shows on my indoor bike. Fingers crossed this works and my knees hold up with all the hills in Spain! I have confidence in all the people I know to help me raise some great donations for the charity. “I think it is important to involve people

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Company Updates

Conquering Kilimanjaro After seven days of torturous trekking, Ken Finlayson, FMC chairman, summited Kilimanjaro in conditions of around -25°C on 24 February 2022. Ken’s team on the climb included Tim Molony, digital director at FMC, and Charles Molony (Tim’s brother). Ken said, “I would like to take this opportunity to thank the dental community from the bottom of my heart for the amazing level of support we have received for our Kilimanjaro climb. So far, the dental world has raised over £55k for FMC’s Kilimanjaro climb for a Dentaid mobile clinic to honour Kimberley Finlayson, my late wife and co-founder of FMC.

from 12,000 feet right up to the 20,000 feet summit – and back”, he added. “It was far tougher than we had anticipated. But the responsibility of the huge fundraising efforts weighed heavily on our shoulders, even as the burning desire to deliver for Kimberley lifted us up – and so making it to the top was never seriously in question. We finally summited and had our few minutes of delirium, having conquered Africa’s highest peak, at 6:22am, following a

night-time climb.” Ken went on to say, “We are very proud to have achieved this. We are proud of the support of the dental community, proud of the feat itself and incredibly proud to have delivered a lasting memorial to a wonderful woman whose legacy will tangibly live on across the UK through the new mobile clinic.” If you would like to add a donation, you can still do so at: www.justgiving. com/fundraising/ken-finlayson

This is the biggest amount ever raised by a dental charity for one event and it bears huge testimony to the generosity and spirit at the heart of UK dentistry.” He said there were many times when he half considered turning back, as multiple injuries took their toll and the unusually inclement weather made the hard task almost impossible. On Kilimanjaro, the highest mountain in Africa, climbers endure freezing temperatures, howling winds, and because of the altitude, climbers suffer from severe headaches and feelings of nausea. “The effects of altitude sickness made their mark

Honorary fellowships awarded Dame Sarah Gilbert and Baroness Floella Benjamin received honorary fellowships from The Faculty of Dental Surgery (FDS) at the Royal College of Surgeons of England, for their contributions to dentistry. They were given the prestigious awards at the FDS’s Diplomates Ceremony, at the College’s flagship building in Lincoln’s Inn Fields, London. Dame Sarah, a Professor of Vaccinology at the University of Oxford, co-created the Oxford– AstraZeneca Covid-19 vaccine. It has widely been credited with saving countless lives in the UK and around the world. By January 2022, a year after the vaccine was first administered, 50 million AstraZeneca vaccines had been given in the UK, and around 2.5bn doses had been distributed to more than 170 countries.

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Baroness Floella Benjamin became well known for her role as a muchloved children’s television presenter, most notably on Play School. In 1987 Baroness Benjamin founded her own television production company and produced hundreds of children’s programmes, several of which have received nominations and awards. Since 1973, Baroness Benjamin has been campaigning for diversity both in front of, and behind, the camera. She advises the BBC on its diversity policies and sits in the House of Lords, where she passionately promotes children’s welfare.

support of a fantastic team. It is wonderful to receive recognition from another part of the healthcare service in this way.” Baroness Floella Benjamin said, “This is a special achievement. I am thrilled to be appointed an honorary fellow. Childhood lasts a lifetime and good oral health is one of the most important things doctors and dentists can influence by empowering and supporting young patients.”

On receiving her prestigious award, Dame Sarah Gilbert said, “I am very grateful to the Faculty of Dental Surgery, at the Royal College of Surgeons of England, for recognising the work that I carried out with the Issue 1 2022

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DENTISTS

STAND WITH UKRAINE #STANDWITHUKRAINE

There is a massive, urgent need for dental aid in Ukraine

Although medical aid has and is being supplied, dental aid has largely been overlooked. It is still possible to deliver dental aid to Western Ukraine, but it is unclear how long that situation will last.

As the window of opportunity decreases, we urgently need your help. Dentists Stand With Ukraine have already successfully delivered a consignment of dental materials to Ukraine.

ABOUT LEO JURKIW

As well as working in dental practice in Nottingham for 32 years, I have lectured extensively in Ukraine throughout my dental career and was a director of a dental supply company in the countries of the former Soviet Union. Many in the profession here have approached me because they would like to help in some way, but don’t know how. We at Dentists Stand With Ukraine have direct contacts in Ukraine to deliver dental materials where they are needed. In Western Ukraine practitioners have had supplies interrupted and are struggling to treat not only their own patients but also tens of thousands of refugees.

HOW TO HELP: Donate to help us purchase materials and equipment either in the UK or EU and deliver them to Ukraine: www.justgiving.com/crowdfunding/dentists-stand-with-ukraine Scan barcode to visit JustGiving page For further information contact: dentists.standwith.ukraine@outlook.com

British Dental Industry Association

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Association of Ukrainians in GB

20/04/2022 16:41

BDIA Update

Are delays now inevitable?

Edmund Proffitt looks at the delays in MHRA activity which are impacting on the introduction of the new UKCA regulations for medical devices.

The MHRA’s consultation on the new ‘UKCA’ medical devices regime ended in November and we still await the publication of the agency’s consultation response. Deadlines for this publication have come and gone, along with a lot of MHRA staff, and despite an expectation for publication at the end of March, it could now be as late as May before anything is seen. When eventually published the MHRA has confirmed that its consultation response will contain some of the decisions it has taken regarding future policies. There had been some speculation that the response would

Edmund Proffitt is the chief executive at the BDIA.

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merely summarise the comments received by the MHRA, but we are hopeful that the response will start to provide some insights to assist members in their planning and preparation, particularly in relation to transitional arrangements and routes to market. This is particularly important given the continued delays in publication and the ever-looming implementation date of the new UKCA regulations of July 1, 2023. However, this date is now has to be very much in doubt. More delays Compounding this situation, though the MHRA has hosted the first of its industry and trade association focus group meetings discussing the new guidance that will sit alongside the new UKCA requirements, the next 13 follow up meetings scheduled to take place throughout the year until December have now been delayed a month and

are due to commence in early May. This latest delay in proceedings is due to the pre-election period for government communications, known as ‘purdah’. The purpose of the initial meeting was to review the schedule of meetings and subjects to be reviewed. At the request of industry, the MHRA did change its initial proposed schedule in recognition of the very limited time available and the need to address transitional arrangements as a matter of urgency. The further delayed schedule will now inevitably delay things even more and impact on the time that industry has to discuss guidelines that are being written on legislation that we have not yet even seen, which, in itself, is an unusual scenario. When will we see the regulations? Meanwhile, the MHRA has offered some more information on the timing of the regulation itself. We understand that Issue 1 2022

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BDIA Update the text of the legislation itself will first become visible to the public when it is submitted to the World Trade Organisation (WTO). Following submission to the WTO, there will be a 60-day notification period before the text can be laid before parliament. While the MHRA has not indicated when the text will be sent to the WTO, we would assume that this will take place after it has published its official consultation response, which continues to be delayed as we described earlier. Combined with allowing time for usual Parliamentary procedure, this could indicate that it could be until late 2022 or early 2023 until the new regulation is passed, leaving only months before we may potentially see CE marks no longer

recognised as a route to market for medical devices in Great Britain. So, are delays inevitable? Given the series of delays that we have described, it seems that pushing ahead with the introduction of new legislation heralding a massive change in the regulation and route to market for medical devices in GB in the middle next year is becoming a recipe for disaster. Coupled with limited UK Approved Body capacity, introducing the legislation without appropriate transition provisions and dropping recognition of CE marking is looking like more and more of an issue that could impact on device availability and patient safety, alongside very significant

challenges for all medical device suppliers. Even within the MHRA there appears to be some growing acceptance that there needs to be a far more ‘realistic’ transition period, with an extended timescale for the continued recognition of CE marked medical devices. This is essential to provide continuity in the marketplace, maintain product choice and availability, protect patient safety and allow manufacturers the time to introduce and implement significant compliance and labelling changes. Therefore, we hope that it just remains to be seen what extensions we see in the transition period, and for how long after 2023 do we see CE marked medical devices permitted on the GB market, one year, two years, or more?

Addressing issues with MHRA device registration While the full impact of many aspects of the UK’s future regulatory framework for medical devices is yet to be felt, with CE certificates still being accepted for the time being, the industry has been getting to grips with enhanced requirements for device registration since the beginning of 2021. Over the course of last year, the requirement for all medical devices, not just those of class I as had previously been the case, to be registered with the MHRA was phased in through a series of grace periods. This process has not been without its difficulties, and it has represented a significant undertaking for manufacturers. As well as bringing huge numbers of devices within the scope of the MHRA’s database that had not been included before, this expansion of registration has also seen the introduction of new requirements such as the UK Responsible Person (UKRP) role. At the BDIA’s request the MHRA has provided a list of some of the most common reasons for applications to be rejected. We hope that this information will help manufacturers (or their UK Responsible Person) avoid having their registration application rejected – especially since companies continue to report excessive MHRA response times for applications and queries. Common device registration errors reported by the MHRA: Letters of designations a) inconsistent addresses (on what is

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indicated on the Appian database as well as Companies House) b) No signatures c) Nothing to indicate an agreement has been made d) No letter of designation submitted e) UKRPs not established in the UK f)

Mandatory tasks not included

Declaration of conformities a) Declaration of Conformity missing key aspects such as product description

manufacturer to check their veracity before submitting them. GMDN clarification (such as validity of code as medical device) a) Non-medical devices indicated – such as PPE and medicines b) Review of sub-category products – not listed individually, products listed when should be separate GMDN/ device c) Bulk upload data – uploaded incorrectly (causes technical problems), as above

b) Wrong Directives indicated

d) Wrong GMDN chosen – products do not match GMDN description

c) Declaration of Conformity signed and authorised by the UKRP with no manufacturer, for example no clear evidence that the manufacturer has agreed

e) Applicants selecting Custom Made (used to register components rather than adhering to the regulatory definition of a custom made device).

Validation of correct UK approved/ Notified body certificate conformity assessment a) Status of Notified Body inconsistent with Europa Nando website b) Attaching Declaration of Conformity instead of Notified Body certificate c) Using ISO certificates d) Missing one or more required EC certificates as indicated in the Appian database. In addition, the MHRA has reported a number of falsified EC Certificates of Conformity being submitted and encourages those submitting these documents on behalf of the

Meanwhile, the BDIA continues to work to address significant concerns in relation to the device registration process. These include instances of registrations being rejected on the basis that the MHRA disagreed with the classification of a CE-marked medical device, a lack of pragmatism where registrations are rejected for simple administrative errors (resulting in a manufacturer no longer being able to legally place devices on the market) as well as slow email response times and inconsistencies within the registrations team. The BDIA has communicated these concerns to the MHRA’s chief executive, Dame June Raine DBE, alongside fellow medical device associations in a joint letter of the UK MedTech Forum.

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BDIA Update

Plastic packaging tax – are you ready? Adam Stanley looks into the new regulations companies need to be aware of.

From April 1, 2022, a new tax was introduced for manufacturers and importers of plastic packaging, the Plastic Packaging Tax (PPT). The PPT, which is intended to incentivise the use of recycled material in the production of plastic packaging, brings with it requirements for the whole of the supply chain, making it important for businesses to understand what their obligations will be. The PPT will be chargeable on plastic packaging where the plastic used in its manufacture contains less than 30 per cent recycled plastic. In cases where

30 per cent or more recycled plastic is used, no tax will be due however certain record keeping and reporting obligations may still apply to your business. In order to make it easier for its members to navigate the large volume of official guidance on the PPT, the BDIA has prepared a guidance summary and frequently asked questions document. The document provides a summary of the PPT and its requirements, signposting to official sources throughout and addressing some of the most commonly asked questions that we have received from member companies. Here are a few key points to think about: What you need to do

Adam Stanley is the policy and public affairs manager at the BDIA.

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If you are a business that manufactures or imports 10 or more tonnes of plastic packaging (whether or not this plastic packaging is recycled) over a 12-month

period you will need to register for the tax. Plastic Packaging Tax will then be payable on eligible plastic packaging at a rate of £200 per metric tonne. Registration will be possible from April 1, 2022. In addition to plastics containing 30 per cent or more recycled content some other types of plastic packaging (such as that used in the immediate packaging of a medicinal product or permanently designated for use other than packaging) are exempt from the tax but may still need to be counted toward the 10-tonne threshold. This means that you may be required to register even if you have no tax liability. A number of different methods can be used to determine the weight of components, but whichever option you choose it will be important for you to keep records as evidence. HMRC has provided guidance on how to do this. Issue 1 2022

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BDIA Update Will all non-recycled plastic packaging be taxed? Not all packaging will attract the tax, and a number of exemptions and exclusions have been provided. However, these are very specific and are intended to be quite narrow in scope, so it’s important to understand whether your products will be covered before trying to claim them. The PPT is intended to apply to packaging designed to be suitable for use in the supply chain (at any stage from the manufacturer to the user or consumer) as well as for single use by the consumer. Where packaging contains multiple materials, it will only be treated as a plastic packaging component for the purposes of the PPT where it contains more plastic by weight than any other substance, so even if your packaging contains plastic it may not necessarily attract the tax. Four categories of product are exempt from the tax: Products used for the immediate packaging of licensed human medicine Products permanently recorded as set aside for non-packaging use

count toward the 10-tonne threshold for registration, whereas the second two will not. In addition, there are three types of products that are excluded from the tax and do not need to be included in weight: Products designed to be used in the long-term storage of goods Products designed to be an integral part of the goods Products designed to be reused for the presentation of goods The ‘integral’ product exemption has perhaps attracted the most confusion and interest, but HMRC has sought to clarify that this exemption is quite specific in nature and would not be applicable in most cases. This exemption is intended to apply to products such as water filter cartridges and printer cartridges and is not likely to be applicable to most products even where the packaging could be considered essential for others reasons, such as protection. Working with customers and suppliers

Products used in aircraft, ship and rail goods stores

A previous provision of the PPT had said that companies would be required to include a statement on their invoices showing that the tax had been paid. However, this requirement has now been delayed and will not apply when the PPT starts on April 1.

The first two of these categories will still

Nonetheless, the PPT does include

Products used as transport packaging to import multiple goods safely into the UK

provisions for joint and several liability, meaning that where a business has failed to pay the tax HMRC could pursue not only that company but other companies within the supply chain that they are connected with. As such, it is important for businesses not required to pay the tax to understand the record keeping and due diligence requirements of the PPT so that they can both demonstrate that they are not required to pay and avoid any liability issues within the wider supply chain. You should keep information that will allow you to demonstrate how much tax you need to pay (or that you’re not required to pay any tax). If you do need to register for the tax, you should keep records and accounts to support the figures you submit in your quarterly tax returns. Businesses should also undertake due diligence checks in respect of the PPT not only if they manufacture or import plastic packaging components but also if they purchase them from another businesses. If you don’t carry out these checks or keep sufficient records of them you could be held liable for unpaid PPT in your supply chain, so there is a strong incentive not only to ensure your own compliance but to work with your suppliers. If you’ve yet to read the BDIA’s Guidance Summary & FAQ on the Plastic Packaging Tax, you can receive a copy by emailing adamstanley@bdia.org.uk

BDIA Spotlight 2021 now available The latest edition of Spotlight, the BDIA’s flagship statistics publication, is now available exclusively to BDIA members. Spotlight 2021 features the latest Dental Profession Overview with its comprehensive review of the composition, profitability and expenditure of the profession. This annual feature contains years of trend data and offers a valuable insight into changes within the profession. With much of the data in the Dental Profession Overview relating to 2019/20 we are starting to paint a picture of the effects of the coronavirus pandemic. However, it won’t be until the publication of Spotlight 2022 later this year that some of the pandemic’s most dramatic effects are reflected in this data. For example, the spend on private high street dentistry stood at £4,938m for 2019/20,

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representing a five per cent fall from its peak the previous year. Meanwhile, the equivalent NHS spend saw a 5.8 per cent increase for a new peak of £3,680m. Given the temporary cessation of routine dentistry in 2020 and the subsequent gradual recovery of NHS dental activity, this is an area that’s likely to see considerable change when the latest figures are released. The Buyer Behaviour Survey also contained some insights into the pandemic’s effects on the sector. The survey looks at purchasing habits and preferences within the profession and, given the timing of the 2021 edition (running from May 25 to July 9), this gave us an opportunity to understand how the pandemic impacted attitudes towards in-person meetings with sales representatives. In light of the pandemic, 54 per cent of respondents

reported wanting future meetings with sales representatives to be conducted remotely for purchases of consumables and small equipment. By contrast, 71 per cent of respondents expressed a preference for in-person meetings with sales representatives when purchasing large equipment. Work is already underway on the next edition of Spotlight, which will continue to further understanding of how the pandemic has affected our sector. Spotlight 2022 will also contain the latest Technology and Trends Survey, which will offer insights into the profession’s adoption and usage of a wide range of products and technologies. Spotlight 2021 is available from the Members Area of the BDIA website at www.bdia.org.uk/members/resources/ statistics

DentalInsider 21/04/2022 10:06

BDIA Update

BDIA Introduction to Dentistry Module one Darryl Moore takes an in-depth look at the programme. The BDIA Introduction to Dentistry programme has been designed by industry specialists for non-clinical staff to fast-track knowledge and understanding over 11 modules covering oral anatomy, dental treatment, equipment, and an appreciation of the work of the dental team and the profession. Introduction to Dentistry has been helping BDIA member companies develop and train their staff with the essential knowledge that is required to work in the industry for over 20 years. This article takes a closer look at module one of the programme, ‘Introduction to Dentistry’, that gives delegates of the programme a solid understanding of the following six areas: 1)

The dental team

2) Regulations 3) The dental practice 4) Dental associations and professional organisations 5) Dental industry 6) Dental press Starting with the dental team section, it covers the six categories of dental care professionals (DCPs). Delegates are introduced to the various occupations ranging from dental hygienists and therapists, dental nurses, dental technicians, orthodontic therapists and clinical dental technicians, to practice managers, receptionists, and dentists. This part of the programme looks at the role and function of each occupation and further explains the different specialist areas of

Darryl Moore is the marketing and communications manager at the BDIA.

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focus a dentist can work in, for example, restorative dentistry and orthodontics. The second section covers regulations and looks at various topics of regulation in dentistry from the General Dental Council (GDC) and the Care Quality Commission (CQC) to the requirement for dental professionals to maintain personal development plans (PDP) and participate in enhanced continuing professional development (ECPD). This section gives an understanding to course delegates of what is required of dentists and dental professionals to meet the regulatory obligations. In the third section of module one, delegates learn about the types of dental practises covering NHS practices, private dental practices, and corporate dentistry. This category covers a range of information and gives course delegates an insight into the UK market share of each type of practice. The fourth section is based on dental associations and professional organisations and gives course delegates knowledge of the types of different associations, their role within the industry and what they provide. Some of the different kinds of associations and organisations mentioned in this category include the British Dental Association (BDA) and the Oral Health Foundation. This section of module one gives delegates an essential understanding of these associations and organisations. The fifth section centres around dental manufacturers, dental dealers/wholesalers, the Medicines & Healthcare Products Regulatory Agency (MHRA) and the British Dental Industry Association (BDIA). In this part of the programme, delegates gain an understanding of how these organisations interconnect

with one another and the relationships that exist between them. The section also provides statistical information on treatment figures, numbers of dental practices across the UK and data covering industry spending. The sixth and final section explains the role of the Medicines & Healthcare Products Regulatory Agency (MHRA) in more detail and describes the different businesses that make up the dental industry, including dental manufacturers and dental dealers/wholesalers. Part of the section is also dedicated to GDPR and data protection and goes on to detail how these regulations are prevalent in not just the dental industry but many others too. The final section of module 1 gives delegates a list of dental press resources and looks at dental publications and websites that serve the UK dental profession. This section is a handy resource for delegates who want to stay up to date with the latest industry news and do further research into these organisations that provide dental press coverage. For further information about the BDIA introduction to Dentistry or to enrol, visit www.bdia.org.uk/education or email darrylmoore@bdia.org.uk Rising Stars – Recent BDIA Introduction to Dentistry Programme graduates: Congratulations to the following students for passing the BDIA Introduction to Dentistry Programme Congratulations to Leah Boccius for passing the final exam. Congratulations to Geoffrey Allen for passing the final exam. Congratulations to Corina Harris for passing the final exam. Congratulations to Charlotte Iddom for passing the final exam. Congratulations to Oliver Miller for passing the final exam. Issue 1 2022

21/04/2022 10:07

Event Review

Streamlined but strong Darryl Moore looks back at the BDIA Midwinter Lunch.

After a difficult year of lockdowns and social distancing, physical meetings, networking events and pre-Christmas work activities in any shape or form looked uncertain for all of us. However,

Darryl Moore is the marketing and communications manager at the BDIA.

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thanks to evolving guidance December 8, saw BDIA members gather for the ever popular BDIA Midwinter Meeting – which had a new look. There was a fantastic turnout from BDIA member companies, with everyone eager to attend this traditional and enjoyable event. It was not a return to the old, full-day format of the past, but rather a more intimate and focused Midwinter Lunch. Rather than having speakers present in the morning, the event began at noon, at the congenial East India Club,

London, a pleasant establishment situated in St James’s Square. Members gathered for a pre-lunch drinks reception where familiar faces smiled and greeted one another in the reception area. It was certainly clear to see that members had missed these kinds of events and were very glad to see the return of the Midwinter event once again. BDIA chief executive, Edmund Proffitt, was delighted to host the meeting and welcomed members back to the first Midwinter event since 2019. He

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Event Review

explained that the new look Midwinter Lunch kept the core and much valued features that members wanted, such as a guest speaker, networking, socialising and valued industry information, whilst embracing a new venue and streamlined proceedings. The event featured special guest speaker Sara Hurley, chief dental officer for England, who gave members a candid and insightful pre-lunch update as she addressed the industry face to face for the first time in nearly two years. Sara took guests through the challenges, trials and tribulation of her covid experience to date and the significant work put in to developing and updating the dental standard operating procedures, as well as the continuing moves towards tackling patient backlogs and urgent treatment needs, and the future of dental activity levels and contract reform. A lively and informative Q&A session followed, allowing members an open opportunity to ask questions and receive answers on a wide range of key topics.

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Shortly after the speeches and a Q&A session, attendees tucked into some traditional Christmas fayre while they conversed with industry colleagues and networked over lunch. After the meal, attendees were invited for a drink in the venue’s American bar. The BDIA is delighted to announce that the date has now been

confirmed for the 2022 Midwinter Lunch as Thursday December 15, at the East India Club, St James’s Square, London. Details of the event will be communicated to members in the coming months. For more information regarding BDIA events email me at: darrylmoore@ bdia.org.uk Issue 1 2022

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Event Review

Back in business! Josie Jackson discusses this year’s BDIA Dental Showcase.

After a two-year absence following pandemic restrictions, this March saw the return of BDIA Dental Showcase at the ExCeL in London. The exhibition, which was held across two days, provided hundreds of leading dental brands with the much-needed opportunity to network face-to-face with thousands of delegates, who

Josie Jackson is the editorial assistant for The Dentist.

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were all eager to discover the latest innovations in dentistry and learn from some of the biggest names in the industry. Indeed, BDIA Dental Showcase 2022 featured over 250 exhibitors, ready to share their products and offer up exclusive promotions. Whilst some took the opportunity to showcase their best-sellers, others used to occasion to launch new products, such as Coltene, who released its new SciCan Statim B vacuum autoclave, half the size of most other autoclaves but still with excellent capacity; and Phillips, who shared its new Cordless Power Flosser 3000, with its patented X-shaped quad stream tip. Whilst some companies used new

launches to help draw delegates in, others opted for a different approach. Boutique Whitening dazzled delegates with more than its products; a piratethemed stand, offering up rum punch for VIPs, was a crowd pleaser, whilst Denplan encouraged engagement through its mini golf course, where attendees stood the chance of winning a day out for their dental team. Meanwhile, GSK appealed to the masses, serving up both coffee and ice cream on its stand, drawing relevance to its brand Sensodyne, who has products for teeth whitening and sensitivity. Elsewhere, Listerine could be seen handing out free samples of its Total Care Fluoride Mouthwash and Durr

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Event Review Dental delighted delegates (and their children) with miniature bear plushies. In addition to the outstanding exhibitors, delegates also had access to an array or learning opportunities, with six theatres offering up a wide range of lectures throughout the weekend. Following the official ribbon cutting to kick-start the event, the Clinical Theatre was home to the conference opening and welcome, courtesy of Dean Hallows, president of the BDIA. This was followed by the first of two keynote addresses, ‘Where next for NHS dentistry?’ by Martin Woodrow, chief executive of the British Dental Association (BDA). Sara Hurley, chief dental officer for England, then gave the second keynote address, before presenting the Annual NASDAL Award to the DCby1 Surgery of the Year, which celebrates practices which have been successful at implementing the British Society of Paediatric Dentistry’s campaign to increase the number of under-twos who access dental care. In addition to the Clinical Theatre, which was sponsored by Phillips, delegates could also visit the other theatres according to their need. The Business Theatre, sponsored by Samera, provided sessions on topics such as human resources, leadership, dentolegal risks, finance, practice startup, valuation and sales. The Oral Health Theatre, sponsored by GSK, addressed topics such as making dentistry sustainable, equality, diversity, dental therapy updates, transforming patient outcomes and using innovative digital technology to improve patients’ oral hygiene. The Update Webinars Theatre, sponsored by Denplan and Oral-B, put on a programme organised by the publishers of Dental Update, while BAPD Theatre, sponsored by the British Association of Private Dentistry, featured panel debates and presentations for practitioners working in private dentistry. As well as all this was the regular appearance of the CDO Theatre, which covered subject areas including sustainability, regional and local clinical leadership, systematic health, workforce and children’s oral health care. Whilst BDIA Dental Showcase was forced from our calendars the past two years, the 2022 offering proved that the dental industry has still been busy behind the scenes, constantly innovating to ensure that it can provide the dental profession with what it needs to practice in the post-pandemic world. Roll on 2023!

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Event Review

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Event Review

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Business

Keeping up with change A look at the developments in employment law and what companies need to be aware of.

Last year, the reporting deadlines were delayed. However, in 2022, the deadlines have reverted back to their normal slot: March 30, 2022 for public sector employers April 4, 2022 for private sector employers and voluntary organisations Covid-related changes From April 1, the current guidance on voluntary covid-status certification in domestic settings will be removed. Also, the government will no longer recommend that certain venues use the NHS Covid Pass. Other upcoming changes 2022 could turn into an incredibly busy year for HR, with a number of changes set to be put in motion without a concrete date. This includes: Flexible working – following a consultation, the government is considering the option to allow employees to request flexible working from day one of employment. April is always a busy time for employment law, so don’t get caught unaware when it comes around. This year there are a number of changes coming into force. Increase to the minimum wage and other statutory rates The government has confirmed that minimum wage rates will increase from April 2022. The rates are to change as follows: National Living Wage (23+)

£8.91

£9.50

21-22 Year Old Rate

£8.36

£9.18

18-20 Year Old Rate

£6.56

£6.83

16-17 Year Old Rate

£4.62

£4.81

Apprentice Rate

£4.30

£4.81

Accommodation Offset

£8.36

£8.70

Family friendly leave rates are also changing. This includes maternity, paternity, adoption, shared parental, and parental bereavement leave. This will go from £151.97 to £156.66 per week.

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Statutory sick pay (SSP) is also set to change from £96.35 per week to £99.35 per week.

Ethnicity and disability pay gap reporting – 2022 could see the first real step towards standardising this type of report.

The lower earnings limit, through which entitlement to family leave and sick pay is calculated, will rise to £123 per week.

Data protection – the ICO is due to issue updated employment practice guidance on data this year.

Gender pay gap reporting If you have at least 250 members of staff, that means you’ve had to publish annual gender pay gap reports since 2018. The government paused the compulsory production of gender pay gap reports in 2020. However, they brought it back in 2021, and it remains a legal requirement today. Your report should outline the differences in the average earnings between men and women in your company. To do this you should take a snapshot of your company’s pay data on a specific date. For 2022 this ‘snapshot date’ will be March 30, 2021 for public sector companies. If you are a private company, then April 5, 2020 is your snapshot date.

Sexual harassment – A new duty for employers to prevent sexual harassment in the workplace is expected to come into force this year. Right-to-work checks – The scheme became digital as a result of the pandemic, and was met with overwhelming positive feedback. As a result, the government is set to make the change permanent later this year. Modern slavery – Reforms to the Modern Slavery Act are expected late this year. When this happens, you may need to review your anti-slavery statements. Through your BDIA membership you have access to free and instant advice from Croner. Simply call 0844 561 8133 and quote 28763.

DentalInsider 21/04/2022 10:10

Give Your Team The Knowledge To

Drive Results

Perfect as part of a company induction

Start learning online today 24/7 online course access and online examination Our certificate is an ideal learning resource for anyone in the dental industry who does not come from a clinical background; for example, customer facing staff at companies including the sales teams, customer services staff, marketing departments and managerial staff, as well as receptionists and practice managers at dental surgeries. The course is designed to fast track knowledge and understanding of the industry and profession, giving students an insight into the basics of dentistry, dental equipment and an appreciation of the work of the dental team. Under the Association’s Code of Practice, BDIA members are responsible for ensuring that their customer-facing staff have the ongoing experience, product knowledge and ability necessary to perform their duties effectively. This course is ideal for fulfilling these requirements. BDIA Certificate: Introduction to Dentistry is suitable for selflearning and supervised training as part of a company induction programme.

BRITISH DENTAL INDUSTRY ASSOCIATION British Dental Industry Association Mineral Lane, Chesham, Buckinghamshire, HP5 1NL

T: 01494 782873 E: info@bdia.org.uk W: www.bdia.org.uk A company registered in England & Wales with registration number 3488299. Pass certificates will be emailed to students after successfully passing the online exam.

Visit BDIA.org.uk and click education to enrol Untitled-1 1

21/04/2022 09:59

Business

Driving change Nick Baser looks at some new practices for sustainable fleet management.

The management of a fleet of company vehicles is a complex operation involving everything from finance, maintenance, logistics, driver health and safety to vehicle acquisition and disposal. While company vehicles are generally essential to day-today business operations, companies are now having to take a hard look at their vehicle fleet’s impact on the environment, with the ultimate aim of moving to greener alternatives. At Henry Schein UK, our fleet of company vehicles includes cars for our field sales consultants and equipment specialists as well as commercial vans for our engineers. Along with many other company car schemes, our vehicles range from conventional petrol/ diesel models to modern hybrids and electric vehicles (EVs). However, we have a strong commitment to changing our fleet step by step as we work towards meeting Henry Schein’s global commitment to the Business Ambition for 1.50C initiative, our ESG agenda, and Henry Schein UK’s goal of achieving certification to ISO 14001 standard to improve our environmental performance through more efficient use of resources and reduction in waste. A sustainable fleet management strategy is one that aims to reduce environmental impacts through a combination of cleaner vehicles and fuels and fuel-efficient operation, which in turn reduces fuel and vehicle costs. As part of this agenda, we have a commitment to move our company car fleet to EVs only by 2025, well ahead of the government ban on the sale of new petrol and diesel vehicles that comes into force in 2030. Fleet management provider There is a proliferation of EVs

Nick Baser is the director of human resources UK and Ireland at Henry Schein.

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coming onto the market making them a very attractive option for businesses looking to upgrade their company vehicles. But the market is complicated and some larger companies may choose to work with a fleet management provider. A fleet management provider chooses, acquires and maintains the vehicles, as well as handling administration matters. They have supplier relationships directly with car companies to ensure they understand the tax and cashflow implications of purchase or lease agreements and can help to avoid many of the pitfalls along the way. Most have access to a network of approved garages to handle servicing and accident repairs to ensure the best value possible in these areas as well. Government incentives and grants There are a number of government incentives for making the move to electric cars and vans, which are of particular benefit to small and medium-sized businesses. For example, to help with the initial purchase, zero-emission vehicles are eligible for a plug-in grant that will pay 35 per cent of the purchase price (up to a maximum of £1,500) of the cost of an electric car under the value of £32k. For eligible lease vehicles, the grant is deducted from the price of the car at the dealership resulting in lower lease costs. A similar scheme operates for electric vans and trucks and businesses can claim for a total of 1,000 plug-in van and truck grants each year. The Workspace Charging Scheme is designed to reduce the upfront costs of purchasing and installing electric car charging points. The grant covers up to 75 per cent of the total costs, capped at a maximum of £350 per socket. Applicants can claim up to 40 sockets across multiple sites up to a maximum of £14k. Home charging points remain the responsibility of employees rather than employers. Unfortunately for

many, however, the Electric Vehicle Homecharge Scheme – a government grant currently available to help with the cost of purchasing and installing an electric vehicle home charging point – is changing significantly. From April 2022, the scheme will no longer be open to homeowners living in ‘single-unit properties’ - in other words, detached, semi-detached, terraced houses and bungalows. The grant will instead be aimed at landlords of rental properties

DentalInsider 21/04/2022 10:10

Business

and those living in leasehold flats.

The move to greener alternatives

own sustainability practices.

This is significant as the move to electric vehicles is totally dependent on access to a network of accessible charging points. While this infrastructure is rapidly developing in the UK, especially for those living in larger metropolitan areas, where public charging points are now widely available, more needs to be done to ensure that charging points are available no matter where you live.

At Henry Schein UK, we are committed to sustainability as part of our corporate ESG strategy and the ISO14001 certification process which we are currently undertaking, so the impact our business has on the environment is really important to us. We are also committed to supporting and encouraging our business partners to look at their

The switch to EVs enables us to reduce carbon emissions and helps us to meet our overall agenda of achieving carbon neutrality, something that matters not only to our customers but also to Henry Schein team members. Demonstrating and working towards a positive sustainability agenda is a clear indication of the direction of a business and the company’s culture.

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Issue 1 2022

21/04/2022 10:11

Business

The power of the almighty statistic Sophie Chalk explains how best to understand information and the way it is presented.

If you look hard enough (and you don’t always have to) there are statistics for everything. As a society, we love numbers and percentages. The internet is full of statistics for everything in

Sophie Chalk is an editorial manager at EK Communications.

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our lives from the prevalence of health conditions to how much dust in the average home is made up of human skin (FYI – 70 per cent!). The national media often uses stats to create attentiongrabbing headlines and companies use them to spread awareness and sell products, presenting the numbers to support claims. A fact of life Stats can influence many aspects of our daily lives and sometimes in ways

that you wouldn’t typically think about. Did you watch the weather report this morning or check a weather app? Weather forecasting is the result of computer systems analysing historical and real-time data and using statistics to predict the future. Insurance companies do something very similar in order to calculate your risk of making a claim, hence why car insurance premiums go up after an accident, or why home contents insurance is higher for properties with fewer security features. Statistics are

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Business used to predict government election results, prepare for upcoming natural disasters, guide financial investments and, in sports, for athletes to improve their performance. This kind of data also has a place in education with regards to marking and grade setting, as well as in the travel industry, where stats are utilised to dictate fluctuating flight prices or destination popularity based on demand. In the dental and medical sectors, statistics are used by those in the industry and the profession. In practice, stats are used to observe and predict risk of disease, to help patients prevent health conditions and enhance their health and wellbeing. From a trade perspective, products and services are tailored to help dental professionals deliver the preventive care their patients need. Much more than that, though, statistics can be used to monitor changes in demand so that stock can be managed effectively and business profitability optimised. So, statistics are good. They provide evidence from which we can improve our personal and work lives and can always be trusted… right? Not quite. Check the source A statistic is defined as ‘a fact or piece of data obtained from a study of a large quantity of numerical data’. But that doesn’t mean that what you see is always what you get. There are actually many different aspects to consider before a particular stat should be trusted and/or applied to your everyday life. While this is far more important in some areas than others, being aware of the numbers around you and what they really mean is important. In fact, there are many ways that a stat can be as misleading as it is useful. The definition above clearly states ‘large’ quantities of data are required for statistics, but what qualifies as ‘large’? This is often a big issue (and pet peeve for many) in consumer advertising. How many TV ads do you see every week presented by worldwide, household brands that promote a product based on “88 per cent of people would recommend our product to a friend” or something similar? Have you ever looked at the small print at the bottom of the screen? Some of these ‘statistics’ are based on the smallest sample

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sizes known to man – and if a multi-billion-dollar organisation with millions of customers cannot conduct surveys with more than a couple hundred people, then we should question how trustworthy the results really are. This brings us on nicely to the issue of relativity. Sample sizes must be relevant for what is being tested. Surveying 50 people for your average shampoo will provide a very poor representation of what people around the globe experience with the product. However, if you’re looking at something more niche, then a sample size of 50 might be more than adequate to reliably make a point. In medicine, for example, when studying rare diseases or syndromes, the sample size of any research may not be much bigger due to a lack of possible subjects. The sample size and how relevant a study is will also impact how effectively a statistic can be applied in other situations. There is a plethora of research and scientific evidence in dentistry that manufacturers use to develop products and materials, and which clinicians utilise to deliver exceptional patient care. But it is essential that the right stats are being applied in appropriate circumstances. For instance, a study suggesting that a specific implant surface material provided 90 per cent survival rates for osteoporotic patients requiring a posterior restoration, does not necessarily mean that that surface material is best for all patients needing an implant anywhere in their mouth. We have to consider the specifics of the statistics and their relevance in different situations. Reliability and jargon Another factor that can influence the reliability of data and therefore of the stats created, is bias. If you deal with clinical products or have worked in R&D then you’ll be only too familiar with the potential for commercial bias when a study is designed and performed by an organisation in order to support benefits of its own product line. This is not always a bad thing – it’s still a great asset to be able to confidently state features of a product you sell and back them

up with stats. It’s just important to remember that when comparing materials or solutions, to look out for anything in the surveys or studies that might swing the results in their favour. Even once we have checked all of this, there is still plenty of jargon to interpret. Those in marketing roles will be familiar with the type of wording that companies are able to use when presenting results from a study, but others will need to look more carefully for it. What does it mean for an outcome to be ‘statistically significant’? The papers behind the numbers also tend to talk about ‘probability’, ‘aggregated means’, ‘analysis of variance’, ‘distribution’, ‘calibration sample’, ‘cointegration’, ‘double-blind’, ‘latent variable’, the list goes on. Then there’s the type of studies that produce the statistics – systematic reviews, meta-analyses, cohort studies… it’s truly a language of its own. Now, I’m not suggesting that we all have to learn these terms – it’s more about being aware of the wording used to better understand the relevance and importance of the statistics generated. For example, understanding whether the statistics came from a single case example or are an average of multiple cases will help determine how well they represent the population they relate to. The foundations of the future Despite all of this, statistics are still a prevalent and very important feature in the modern world. As societies go more and more digital, stats will be used to power a growing number of everyday technologies and have an increasing influence over our lives. When used correctly, this data can be utilised to more accurately evaluate trends, to predict future events and streamline our daily workflows. Statistics will remain a massive part of medicine and dentistry, helping clinicians to deliver the highest quality of preventive care while enabling manufacturers to create the solutions they need to do so successfully. Statistics can be a very powerful tool, but as we all know, with power comes responsibility. Being aware of the numbers you use to sell a product, as well as those used to sell to you, is important. Issue 1 2022

21/04/2022 10:12

Business

Subtle persuasion Julian English explains how to write surveys to ensure you get the results you want. Asking survey questions in a certain way to elicit a desired response is an established marketing tool, adopted by all the great brands around the world. Indeed, Saatchi and Saatchi has a whole department whose specific goal is to help marketeers use these techniques. I wish the technique had a name, but I cannot find one frequently used term anywhere. Now before you start criticising me, or FMC, about being dishonest or manipulative, by the time you’ve finished reading this you’ll be reminded that

the subtleties of language may mean that there’s no perfectly neutral way to phrase a question or arrange an answer set. Every choice leads respondents in some direction. But let me explain what I am talking about with an example from Yes Minister – where the subject at hand is national service (conscription). In the epsiode, the character of Humphrey Appleby, played by Nigel Hawthorne, runs through two sets of questions designed to guide his unsuspecting interlocutor into two very different answers. First, came the questions in favour of conscription: 1. Are you worried about the number of young people without jobs? 2. Are you worried about the rise in crime among young adults?

Julian English is the editorial director at FMC.

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3. Do you think there is lack of discipline in our comprehensive schools?

4. Do you think young people welcome some authority and leadership in their lives? 5. Do you think young people can respond to a challenge? 6. Would you be in favour of introducing national service? Then came the second set of questions: 1. Are you worried about the danger of war? 2. Are you worried about the growth of armaments? 3. Do you think there’s a danger in giving young people guns and teaching them how to kill? 4. Do you think it’s wrong to force people to take up arms against their will? 5. Would you oppose the reintroduction of national service?

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Business

The example brilliantly exemplifies the use of leading questions. They are designed and presented in such a way that they trigger agreement — ‘yes’ seems an obvious answer to each. Then the final question is cleverly worded – to be a supposed solution to all the things you have just accepted are problems, so how could you say no? How can we apply this to the dental industry? Well firstly, we must adhere to the rules. Asking the right questions of the right people is recommended. Question language Question language is a good technique when asking leading questions – for example: Does your employer resort to trickery in order to defraud you of your part of your earnings? Is the new design easier to use than the old one? The use of “new” and “old” cues respondent expectations, which are also primed to consider whether the changes make the website ‘easier’ to use.

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Double-barrelled questions Conjunctions pose risks to questions. Both ‘and’ and ‘or’ often result in double-barrelled questions, which force respondents to respond to two things simultaneously. For example: Are you satisfied with the pay and benefits at your office? How would you describe your experience trying to source blog or webinar content?” Loaded questions Unlike leading questions, which suggest the desired answer, loaded questions assume one: Was it easier to navigate the new design? (leading) Which of the design improvements was your favourite? (loaded) Knowledge-based questions No one wants to come off as an idiot. And that desire can lead to overreporting for knowledge-based questions, such as brand-awareness

surveys. Respondents believe that they should know an answer, so they’re more likely to check yes. For example: Do you happen to know…whether Liverpool has won five or six European cups As far as you know… Can you recall offhand… And the list of techniques goes on and on, from open-end questions, close-ended questions, knowledgebased questions and so on. Try xcl. com for more examples. Conclusion The subtleties of language may mean that there’s no perfectly neutral way to phrase a question or arrange an answer set. Every choice leads respondents in some direction. Leading questions are great at producing a desired answer. While neither I nor colleagues condone deception, I do recommend techniques as long as they are used for positive ends. Issue 1 2022

21/04/2022 10:12

Business

Covid and the landscape of fundraising Nigel Carter explains how the pandemic has impacted the work of charities.

service delivery, finances, staff retention, or staff morale, from the months of frustration and uncertainty. Charities which are reliant on community fundraising and smaller local charities have been arguably hit the hardest. Smaller charities and local charities who previously may have lacked the infrastructure to deal with delivering services digitally have had to spend funds, most likely out of their reserves, to make sure that their service would be able to stay in operation throughout the pandemic, and unfortunately the pandemic has seen many charities fold.

Fundraising has always been an essential part of a charity’s income. Some charities rely solely on fundraising while for others it’s a smaller piece of a wider income stream. No matter how heavily a charity relies on fundraising, its importance remains critical to its financial security, as well as its ability to achieve goals – whether they be research, support, or awareness. Businesses have had to overcome an incredible series of financial and logistical challenges over the last two years. These have also been felt by charities, particularly in how they approach fundraising.

Nigel Carter is the CEO of the Oral Health Foundation.

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Less disposable income for individuals and corporates has led to reduced donations while the practicalities of managing a highly transmittable virus has forced charities to abandon their traditional avenues of fundraising and service offering. During this time, a new approach to fundraising has been essential for charities, not only to survive, but to thrive. As we come out of the many restrictions placed upon us over the pandemic, and as business income starts to recover, we will emerge with a different fundraising landscape that embraces traditional forms with exciting new innovations led by an ever-important digital world. Charity commission research has shown us that most charities (60 per cent) saw a loss of income, and a third said they experienced a shortage of volunteers. The research also shows that over 90 per cent have experienced some negative impact from Covid-19 – whether that’s on

It’s not just small charities which have been forced to adapt – we have also had to make sure our services can be delivered completely online. For the last two years our awareness campaigns, like National Smile Month and Mouth Cancer Action Month, have been entirely digital. Both campaigns have a long history of delivering support, education and resources in person through community events and activities. During the pandemic, this has simply not been possible for either us or our volunteers. Changing the way we deliver campaigns has reduced the amount of direct face-to-face support we are able to provide. There are many positives switching to digital, however, we cannot escape the fact that it excludes some people from accessing vital information. These are often people more at risk of oral disease, such as the elderly or those who are socioeconomically disadvantaged. Covid also changed the scope of grant funding dramatically. With help from government grants, we have seen so many trusts and community funds offer extra support and grants for charitable organisations which helped people directly affected by coronavirus. This came as much needed support to nonprofit organisations who rely heavily on raised donations to operate. They helped fill a gap when the industry wasn’t sure how digital fundraising would develop.

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Business At the Oral Health Foundation, we are fortunate to have such good relationships with our campaign sponsors, and supporters from within the dental and health community. We were able to continue to work closely with them to make sure we had the resources to make awareness campaigns like National Smile Month fully digital, while retaining strong engagement from participants. Much of our charity’s income comes from our online shop, which provides dental practices with educational resources for patients. Reduced dental activity along with practice closures at the beginning of the pandemic led to significantly decreased funding through the sales of oral health promotional products. Two years later, sales continue to be below pre-Covid levels, however, as more dental practices resume to normal levels of activity, we are slowly seeing signs of economic recovery. A different approach Covid-19 has changed the way our charity tackles fundraising. We are not alone in needing to adapt to the new normal. Many charities have discarded fundraising strategies to make way for the changing climate – through the pandemic and beyond. During this time, our charity has taken on two new members of staff with fundraising experience, to help us navigate the ever evolving fundraising landscape. During the pandemic, 11.7m UK employees were put on furlough, while over 1m people were made redundant. For many people, there was less money in their pocket. Less disposable income naturally led to a fall in charity donations. Many of the businesses that struggled were also the same one that would support local charities as part of their wider CSR values. Charities were hit from falling corporate and individual donations.

inpatients were not able to have visitors, so with hospital staff and patients not having access to any family or friends as visitors this meant they had little to no oral hygiene products. Our appeals began to change from asking for financial donations, to contributions in the form of oral health products. Oral care manufacturers were exceptionally supportive and as a result, we were able to provide dental packs and other oral health supplies to hospitals and vulnerable people across the UK. As a charity, it is easy to fixate on money being the driving success of a fundraising appeal, but this does not have to be the case. Just like we have seen in Ukraine aid efforts, donations of clothing, health supplies, food and shelter are an equally effective way to provide much needed support to groups in need of help. The return to pre-pandemic fundraising Charity giving has changed. Charities and fundraisers alike have been forced to be more innovative when raising money during the pandemic – adapting to the digital age. It’s an evolution that was needed and has added to the depth of fundraising opportunities donors can explore. We are starting to see traditional fundraising events, like running, reappear, but these will not replace what has been achieved during the pandemic. It will be added to a more all-encompassing set of fundraising activities – a hybrid approach between the traditional and the digital. We know also that hybrid fundraisers can be incredibly popular especially if you’re making the most of the apps

and digital functions available to you. In the past, events like a sponsored run would just be a one-day event, but now with the popularity of livestreams and workout tracking apps, you can involve donors in every step of your training, using this opportunity to boost donations. A member of our staff previously set out to fundraise by running in the London Marathon for a charity close to them and used livestreams and digital activity to gain an extra two thousand pounds in donations, which for any charity can make a monumental difference. The digital innovations we have seen emerge in the last two years open a range of possibilities for corporate supporters too, with audience interest in digital activities like webinars, podcasts and livestreams growing massively. Conclusion There is no doubt that fundraising has been challenging for everyone in the charitable sector. Motivations and disposable income have been low, event and gathering restrictions have been ever changing and a level of uncertainty over how services will adapt and operate has hung over us. However, the digital innovations which have been created and continue to be made across fundraising platforms, open us up to a range of creative ideas and a level of engagement which we wouldn’t necessarily have had in previous years. Personally, I am excited to see what new innovations come from this digital fundraising boom and can’t wait to work with individual group and corporate fundraisers, to both get the most out of fundraising efforts and have them come away from the experience satisfied and fulfilled.

Being a healthcare charity was partly a saving grace. Never has the nation valued their health as much as it has done over the last few years. Those charities with a direct link to the effects of covid initially saw donations increase – which was incredibly important to provide support for those directly impacted by the disease. Whilst oral health was not directly associated with covid, we did find our niche. At the beginning of the pandemic, many doctors and support staff were being asked to stay in temporary accommodation and

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Issue 1 2022

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Lifestyle

Raising money, changing lives Sophie Chalk discusses the right approach to fundraising.

However, this is only a small chapter in an otherwise melancholy story. The trend for charitable donations in recent years has suggested a downward turn in number of people getting involved. It looks like fewer people are collectively donating more – with the average amount given via donations or sponsorship increasing from £45.69 in 2019 to £53.52 in 2020. When considering demographics of those donating, those of 65 years or older are more likely to contribute – 65 per cent of the over-65s compared to 53 per cent of those aged 25-44.

Millions of Brits support charities every single year through one-off or monthly donations. The opportunity to give something back and help those less fortunate or who are facing difficult times enriches our lives and can change that of others. Whether giving money, organising a fundraising event or accepting a sponsored challenge, there are also benefits for our mental health, happiness, fitness (depending on the challenge) and skills.

Sophie Chalk is an editorial manager at EK Communications.

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Is there a charity close to your heart that you want to do more for? Are you thinking of a fundraising campaign? Here’s a low-down on what you need to know… The fundraising landscape today Given the financial implications of the pandemic on many households across the world, it would not be surprising to learn that charitable donations suffered too. Interestingly – and to the credit of the global population – donations increased during the first year that Covid-19 really took a hold. UK household donations rose from £10.6bn in 2019 to £11.3bn in 2020, for example. This is reflective of the general public’s response to natural disasters or outbreaks of violence, such as the recent and on-going events in Ukraine.

Of course, this may not help you when looking to raise money for your good cause, but it’s important to be aware how others may perceive your request for sponsorship or ‘spare change’. General spending across the nation was down between March 2020 and March 2021 by more than £100 a week compared to pre-pandemic levels, likely a result of around 33 per cent of workers experiencing a reduction in household income during the same period. Though one could argue the beginning of an economic upturn in more recent months, many families will likely still be feeling the pinch. Increases in everything from energy to national insurance contributions are affecting the cost of living for most of the population. As such, it could be very difficult for individuals to dip into what small disposable income they have left to support your fundraising. It’s essential to be mindful of this when tapping up the office for cash – it may not be obvious who is struggling. Support and objections Aside from personal funds, there are several other reasons that people might be hesitant to support a fundraising activity. One that might surprise is general attitudes to charities. Over half of the UK residents surveyed in the Giving Britain report in 2021 thought that charities are too corporate and, as they say, “have lost their humanity”. More than 40 per cent believed that

DentalInsider 21/04/2022 10:14

Lifestyle charities were no longer effective solutions for social problems and 29 per cent criticised charities for taking a political standpoint. Nationwide cynicism has been further fuelled by calls to more closely monitor and regulate executive pay in charities after salaries for some individuals topped £100k or even £150k. Various banking reports from the past few years have suggested an array of other barriers to donations, including too many other financial obligations, lack of control over how money is used or lack of knowledge regarding how charities work. There is also widespread scepticism that a small donation will do little to impact the lives of others in any meaningful way – so why bother? Of course, there are many arguments against this too, so keeping this in mind when presenting your fundraising project to others and asking for their hard earned cash will be beneficial. With all of that said, there are also many reasons why people will be more than happy to support charity fundraising. Aside from the obvious of being able to improve quality of life for another person or animal, there are advantages for the person giving. On a basic level, it feels good to help others. It’s empowering and joyful, and can add to our happiness and self-esteem. It is often humbling to learn about the plight of others, to educate yourself on the challenges that so many people face around the world. This can help us stop taking so much for granted and really appreciate what we do have for greater fulfilment in our own lives. Yet another benefit of getting involved in fundraising is that you can expose yourself to new things, learn new skills and make new connections with people you would not have otherwise encountered. Not only is this enormously rewarding, but it could open the door to more exciting opportunities in the future.

fundraising for. If people know where their money is going and who it is helping, they are more likely to put their hands in their pockets. Be totally transparent. If you are fundraising for equipment or food for an expedition or local community charity that you are buying yourself, share receipts for anything you purchase so people can see exactly where the money is going. As already mentioned, we’re a cynical society so it’s essential to be up front! Don’t put people on the spot – physically walking up to each individual in the office and asking for money in front of everyone puts them in an awkward situation. Though you want to encourage donations, everyone has the right to decline and should respectfully be given the opportunity to do so. Don’t automatically share people’s donation amounts with others. Those who give less may do so due to their personal circumstances and should not be shamed for that – they are still donating to your cause after all! A collection box in the office and/or an online fundraising page where people can hide their donations amounts are both great options. (The latter is also good if your team is still working remotely – just ask permission if you plan to email everyone through the work system to ask for their support.) The size of your team may be a factor, but consider thanking everyone personally for their donation to show your appreciation. In some cases, you might also approach your employer about a business-backed pledge. This will depend on your

company’s fundraising policy, but if you take the time to present to the boss or board, you might look at opportunities for an agreed percentage of income for the month to go towards your campaign or for the company to make your project their charity of the month/year. Alternatively, businesses might pledge to meet what you raise by a certain date to double your total, or could sponsor you by purchasing kit on your behalf. Once again, organisations are not obliged to support such endeavours, but it doesn’t hurt to ask if you do so respectfully. Thinking about non-monetary ways to gain support for your chosen charity may also be helpful. Some colleagues could be more comfortable donating their time or expertise to a project than donating cash. It’s not appropriate every time, but definitely worth considering. For more information, there is a Code of Fundraising Practice available online from the Fundraising Regulator, which could be helpful when approaching colleagues or your employer. It all counts At the end of the day, anything you raise for your chosen charity or good cause will make a difference to someone. Asking your colleagues and employer for support can help to strengthen working relationships and bring people together in a shared passion or interest – just be sure to go about it the right way.

References available on request.

Go about it the right way If fundraising in the workplace, it’s important to do so without making people feel uncomfortable. Not only is this better for team morale and interwork relationships, but it will also maximise the amount you are able to raise. If you are approaching colleagues as an individual seeking sponsorship for an event or challenge you are taking on, consider: Provide information on what you’re doing and the charity you are

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Issue 1 2022

21/04/2022 10:15

Lifestyle

Resolution check-in

Josie Jackson considers the issues surrounding resolutions and suggests effective methods of setting and tracking goals.

We’re now a few months into 2022, which makes it the perfect time to check in on our New Year’s resolutions. According to a YouGov survey, 16 per cent of the UK made resolutions this year, compared to 11 per cent going in to 2021. The same poll showed that the focus of resolutions is often health, food and dieting; 49 per cent intended to exercise more or improve fitness, 41 per cent wanted to commit to improving their diet, and 40 per cent wanted to lose weight. Further healthbased resolutions included cutting down drinking alcohol (15 per cent) and giving up smoking (seven per cent). Meanwhile, other popular resolutions included saving more money (39 per cent), pursuing a career ambition (19 per cent), spending less time on social media (16 per cent), and taking up a new hobby (15 per cent). However, when it comes to New Year’s resolutions, many of us don’t succeed. Indeed, the survey for 2022 also asked participants whether they had made resolutions for 2021, and it was revealed that of those who did, only 44 per cent managed to keep “some” of thier resolutions, whilst 19 per cent said they “did not keep any”. But why is this the case? Timing may play a role. Many people use January 1 as an opportunity to set new goals, but why? If someone is really motivated and wants to reach a goal, do they need to wait until January to start working towards it? It doesn’t seem to make sense – particularly when January is, in many ways, a terrible time to start. The days are short, it is dark – not to mention cold! When you combine a lack of genuine motivation with lessthan-ideal conditions, it is not surprising that many of us fail to stick to our

Josie Jackson is the editorial assistant for The Dentist.

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resolutions – particularly where exercise is concerned. Timing However, if you find that the start of a new year does give you that extra push towards self-improvement, you should still think carefully before creating your resolutions, as sometimes, this is where the problem lies. Some sentiments, for example “saving more money”, are broad and vague. Being specific with your goals can help you measure your success; is there a total amount you are trying to save? By setting a target, it will become much easier to recognise that you are making good progress, which will prevent you from feeling discouraged. Even if you struggle with yearly goals, that doesn’t mean having a timeframe is a bad idea altogether. Weekly or monthly goals can be a great alternative to annual resolutions; they can be goals in their own right as well as making up part of a larger. Smaller goals are often more manageable, and therefore seem more realistic – starting small is often the key to success. Returning to the example of saving money, if you know how much you want to save throughout the year, you can then break this down into more manageable monthly chunks which seem achievable. Focus Likewise, those wishing to ‘be healthier’ often struggle without having a clear focus, and it is all too easy to become overwhelmed. In this instance, setting small, more specific goals will allow you to focus on particular areas of a healthy lifestyle, instead of a broad spectrum. Great examples of daily goals include eating all of your five a day, incorporating 30 minutes of movement into your day or limiting sugary drinks to weekends. Walking for 30 minutes each day for a month is a great way to start a fitness journey, if this is something you are new

to. It’s the kind of goal that you can work into your daily life, too, perhaps as part of your commute to work or the school run. Then, after a month, you could try adding in a longer walk one day a week, or even introduce jogging into your regime. For those who already lead a fitness-centred lifestyle, there will always be room for improvement – perhaps a personal best time to work

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Lifestyle

towards? Meanwhile, if cutting down on screen time is something you’re keen to achieve, then why not start putting your phone away 10 minutes before you go to bed each night, and increase this by an additional five minutes each week. Conclusion We are well into the new year, but that

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doesn’t mean that resolutions can be forgotten. Any day can be the first on your journey towards a goal – you don’t have to wait until the end of December! If you started the new year strongly but have found that your motivation has waned, don’t worry – you can start again and use the previous effort as a goal to try and go beyond. Setting new targets and re-

evaluating you progress is a great way to stay motivated. Overall though, if you want to make changes in your life, think clearly and start small - but also remember not to be be too hard on yourself, particularly if you don’t succeed right away. Making changes to your life can be difficult, but with every step in the right direction you will be making progress! Issue 1 2022

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Lifestyle

Over the limit? Gail Vernon looks at alcohol consumption in the UK, and what can be done to reduce it.

Alcoholic liver deaths increased by 21 per cent during year of the pandemic. This is a concerning statistic and one that caught my attention. I am not embarrassed to say I enjoy a drink, especially one with bubbles. For years I have limited my drinking to just weekends, but the weekend would often start on a Friday night. Although I may not have drunk a high number in terms of overall units of alcohol, I now find that I have been on many occasions a binge drinker. Now, before you think I should visit Alcoholics Anonymous (AA) do you realise just what this means? The definition used by the Office of National Statistics for binge drinking is having

Gail Vernon is the director of VSM Healthcare.

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over eight units in a single session for men and over six units for women. In my terms that equates to two thirds of a bottle of prosecco which is a regular Friday night. But what happened during the pandemic? For me, like many others, working from home for the first lockdown meant that the weekends merged into the weekdays. Yes, I drank more than I would have done previously especially as the weather was so good. A seat in the garden at the end of the working day with a drink replaced the daily commute.

(meaning that tax has been paid and it is available to be bought) during the pandemic was still similar to the prepandemic years, which suggests people were drinking more at home.

It looks like I wasn’t alone. A report published in July 2021 looked at the trends in alcohol consumption and harm since the onset of the coronavirus (Covid-19) pandemic. Not surprisingly, and as mentioned earlier, the findings show an increase in total alcohol-specific deaths, driven by an unprecedented annual increase in alcoholic liver disease deaths above levels seen pre-pandemic.

In 2016 the UK chief medical officers (CMOs) dropped the recommended number of units for alcohol for men down to 14 units per week. This was brought in line with the same number of units recommended for women. To keep health risks from alcohol to a low level, the CMOs advise it is safest not to drink more than 14 units a week on a regular basis.

Despite pubs, clubs and restaurants closing for approximately 31 weeks during the national lockdowns, the total amount of alcohol released for sale

Data from a consumer purchasing panel show that in shops and supermarkets just over 12.6m extra litres of alcohol were sold in the financial year 2020 to 2021 compared to 2019 to 2020 (a 24.4 per cent increase). Low risk drinking

The chief medical officers’ guideline for both men and women states that: To keep health risks from alcohol to a low level it is safest not to drink more

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Lifestyle than 14 units a week on a regular basis. If you regularly drink as much as 14 units per week, it’s best to spread your drinking evenly over three or more days. If you have one or two heavy drinking episodes a week, you increase your risk of long-term illness and injury. The risk of developing a range of health problems (including cancers of the mouth, throat and breast) increases the more you drink on a regular basis. If you wish to cut down the amount you drink, a good way to help achieve this is to have several drink-free days a week. They also state that saving up your weekly units so you can drink them all on a Friday night is not the way to interpret the CMOs’ advice. So that’s me told! What is a unit of alcohol? I looked at the back label of my regular bottle of bubbles and was surprised to see that it contained 9.3 units of alcohol. I have found myself looking at the alcohol content across a number of drinks and I now find it as compelling as highlighting hidden sugars. I had a dinner party recently and, as a nonvodka drinker, I went out to by a bottle of Grey Goose for some friends. I was shocked to see that at 75ml it contained 24 units of alcohol and even more shocked that it was empty at the end of the night. So how do we better interpret the new alcohol unit guidelines, which are equivalent to six pints of average strength beer or six 175cl glasses of average strength wine? Science states that one unit is 10ml or 8g of pure alcohol. Because alcoholic drinks come in different strengths and sizes, units are a way to tell how strong your drink is. It takes an average adult around an hour to process one unit of alcohol so that there’s none left in their bloodstream, although this varies from person to person.

visit www.drinkaware.co.uk who have created a tool that lets you check your drinking by providing information about your risks and gives advice based on your results. I was fully aware of the 14-unit upper limit, as alcohol consumption has its own chapter in ‘Delivering Better Oral Health’. This aligns with the fact that a significant proportion of the healthy general population visit a dentist on a regular basis. There is evidence that identifying patients’ alcohol health risk and feeding it back to them along with some advice on cutting down, is effective in reducing alcohol consumption. Supporting patients with brief interventions for alcohol is important in relation to the prevention of oral cancer and in particular, when combined with tobacco use. In addition to the benefits for general health, there is also some

evidence that patients with periodontal disease may also have the potential to benefit from reducing alcohol intake. As a marketer in the healthcare space, I like to think of myself as aligning with evidence-based guidance. I have gone to great lengths to make sure my family has had at least five fruit and veg a day. Alcohol is more complex subject. I have now in the most part returned to weekend only drinking and consume less units to be more in line with safe limits. It’s worth checking in with friends and family to see if they understand their personal drinking habits and consumption. There are many benefits to cutting down including health improvement, reducing the all-important calories and of course reduced spending. Good luck – and when I see you next, mine is a single! References available on request.

Alcohol content is also expressed as a percentage of the whole drink. Look on a bottle of wine or a can of lager and you’ll see either a percentage, followed by the abbreviation ‘ABV’ (alcohol by volume), or sometimes just the word ‘vol’. Wine that says ‘13 ABV’ on its label contains 13 per cent pure alcohol. I am not surprised if this information is not clear to many people, so what else can be done to gain a better understanding of your intake? You can

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Lifestyle

Keep calm and rock on! Madalyne Tucker looks at the medical and dental services on offer at Glastonbury Festival.

After a long two years of pandemic and missing its 50th year anniversary, 2022 sees the long-anticipated return of the largest greenfield music and performing arts festival in the world. During the last week in June, 210,000 people, including 63,000 staff and performers, leave their homes and travel to Worthy Farm in Somerset to participate in a four-day long party otherwise known as Glastonbury Festival. Nine hundred acres in the Vale of Avalon, an area dating back many hundreds of years immersed in mythology and traditions is transformed into a city which is more than a mile and a half across, with a perimeter of eight and a half miles. The event is a thrilling and vibrant celebration but like any city, people become unwell or injured, therefore extensive healthcare

Madalyne Tucker is a dental therapist and an account manager at VSM Healthcare.

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facilities are provided on site reducing the need for referral to local NHS facilities to ensure that services are not overwhelmed. Festival Medical Services (FMS) began at the Glastonbury Festival in 1979, where it has been the sole medical provider ever since. Festival Medical Services is a not-for-profit registered charity supporting healthcare and education projects linked to healthcare charities worldwide. It has grown to be one of the UK’s most respected event medical providers, delivering highquality care at many of the country’s most prestigious events. Recently awarded the Queens Award for Voluntary Service, FMS is staffed by 1,500 volunteer medical professionals and support staff. A range of sophisticated services are provided at many events around the UK. Services include, but are not limited to doctors, nurses and nurse practitioners, paramedics and first responders, imaging services (X-ray and ultrasound), pharmacy services, mental health, wellbeing services and dental services. It is unusual for an event to have an emergency dental service but, due to its

size and location, Glastonbury festival benefits from a fully functioning on-site mobile dental unit, with both sterilisation and X-ray facilities. The dental team consists of eight dentists, four DCPs and a service co-ordinator who work in shifts from Wednesday until Monday, 12 hours a day, including an out of hours telephone triage service. On average the dental team treat 15 patients a day. Patients present with a variety of dental emergencies such as dental pain, lost fillings, pericoronitis, luxated teeth and broken dentures. The only emergency treatment which is not offered on site is extraction – this is due to the lack of good post extraction aftercare available to festival goers. The great news is that emergency dental treatment is free, however patients are encouraged to donate to the FMS charity. So, rock on June, welcome back to festivals and rest assure that the FMS dental team have your teeth covered! If you would like to get involved or donate contact Festival Medical Services www.festival-medical.org

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Lifestyle

Easter Quiz

What meat is traditionally eaten at easter?

What decade was the first Cadbury’s creme egg sold?

Which country celebrates ‘Simgus Dyngus’ on Easter Monday?

What goes on the top of a Simnel cake?

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The Easter uprising in Ireland took place in which year?

In the 1948 musical Easter Parade who stars opposite Fred Astaire as ambitious chorus girl Hannah?

Easter Island is the territory of which country?

Which British football club plays its home games at Easter Road?

What payment did Judas receive for betraying Jesus?

Shrove Tuesday always happens exactly how many days before Easter Sunday?

The answers for this quiz will be revealed in the next issue of Dental Insider.

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Recipe

Onion and Parsnip Bhaji Burger Rebecca Hutton presents a vegan inspired dish

Chopped coriander 4 tbsp of gram flour, more if mixture too wet (ground chickpea flour) 3 tbsp of water Combine all the ingredients and form into patties, fry on a pan for 2-3 minutes until golden brown. Crunchy zingy slaw 2 handfuls of shredded veggies such as cabbage and carrots Zest and juice of a lime Tbsp toasted sesame oil 2 tsp brown sugar 1 tsp sea salt Mix the lime juice, toasted sesame oil, brown sugar, and salt in a bowl. Put the shredded veg in a bowl, stir and pour over the dressing. Toss through and leave for 20 minutes for the flavours to infuse. Roasted Vegetable Wedges Potatoes, beetroot, parsnips, carrots etc. All cut into wedges. Spice mix: I recently attended an evening cookery course about cooking with seasonal produce and the chef who ran it is also a vegan cook. When we think of British veg we tend to think of traditional British food, perhaps dull in comparison to the wide array of international cuisines of today. But the local chef showed us what it is possible to produce from local home grown British

veg, which at the same time supports our local economy, is fresh and allows us the opportunity to reduce our carbon footprint.

1 tsp smoked paprika

I was pleasantly surprised by the recipe, in fact I loved it and so I’m sharing it here. I’d describe it as an Asian fusion vegan dish.

½ tsp onion powder

Ingredients

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½ tsp garlic powder 1 tbsp olive oil Preheat oven to 200 degrees celsius.

2 tsp of turmeric 1 green chilli, diced

Serve all together and enjoy!

2 parsnips, peeled and grated

1 tsp oregano

Mix the spices together in a pestle and mortar or small bowl. Place the vegetable wedges into a roasting tin and sprinkle over spices and toss to get an evening coating. Then add the oil and salt and bake in the oven for 25-30 minutes, until the vegetables are tender, turning during cooking.

2-3 white onions, sliced

Rebecca Hutton is an external communications executive at Simplyhealth.

1 tsp cumin

2 tsp salt 1 tsp ground coriander

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SAVE THE DATE 24 -25 March 2023 • ExCeL London

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Issue 1 2022

Dental

the voice of the industry

Inside: The return of Dental Showcase, employment law updates, and the right way to interpret data!

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Dental Insider Issue 1 2022

Articles inside

Recipe

Quiz

Covid and the landscape of fundraising

Subtle persuasion

Resolution check-in

Over the limit?

Keep calm and rock on

Raising money, changing lives

The power of the almighty statistic

Driving change

Keeping up with change

Are delays now inevitable?

Plastic packaging tax – are you ready?

News Review

Back in business

Streamlined but stong

BDIA Introduction to Dentistry Module 1

Company Updates